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CNN Highlights Nigeria’s Hip-Hop Industry

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cnnThis video below has been floating around the blogosphere this week. CNN recently did a report on Nigeria’s hip hop industry noting that the industry is making more money in Africa than in America. The video features P-Square who is noted to have sold over 3 million records the first month their newest album came out! To put that into context, Kanye West’s 808’s & Heartbreak album has only sold 1.5 million copies according to Nielsen SoundScan. Apparently, Nigerian artists can make over $80,000 in a show in Nigeria yet American promoters sometimes offer them only $10,000 to do a show in the U.S. No wonder we don’t see a lot of Nigerian musicians in concerts in the U.S. However, if our  artists want to truly go international, they should still consider touring worldwide.

[youtube]http://www.youtube.com/watch?v=H8zVUPGVsrY[/youtube]


19 Comments

  1. sweetie

    May 8, 2009 at 11:00 pm

    yay!! i am the first to comment!!!….u go fear!!!! abeg naija we too much

  2. Naija dude

    May 9, 2009 at 12:01 am

    well if they could pull as much crowd in America then they can charge $80,000. How are they suppose to pay them more than $10,000 when only 100 peopole will come to the concert. They need to promote themselves well in America before they can charge that much. Americans can come to Nigeria to charge whatever because they are known in Nigeria… and since they don’t understand the concept of promotion they refuse to perform for $10,000 in the states, forgetting that will expose them to American audience.

  3. jen

    May 9, 2009 at 12:13 am

    Yes we don’t need the states to get rich, perform for your people and still get paid!!

  4. KK

    May 9, 2009 at 3:38 am

    immediately i see Kenny Ogungbe, i just close the thing.there is something about that guy that just puts me off.

  5. KK

    May 9, 2009 at 3:44 am

    i don’t believe these artistes need to try out the American market yet.
    there is still so much of this continent to conquer.
    all these rush to perform in beer parlours in America and Europe are often not productive.Not worth the effort and if same energy is channeled to organizing proper shows and even learning to improve their stage craft, it will be better.
    most of these big artistes are all studio manipulated.no discernible talent on any musical instrument and with the advent of auto cue, no voice.i am tired of hearing “DJ, track 5, track 5”.

  6. shade

    May 9, 2009 at 5:42 am

    Lmao…I thought I was the only one who feels that way about the guy.

  7. silvabird

    May 9, 2009 at 7:33 am

    Naija too much.How can they offer such chicken change to our artist?

    watch movies here

  8. chayoma

    May 9, 2009 at 3:53 pm

    Abi ohh! this na big things poppin! Chale! No shaking.
    But self, i no know say them they make such megabucks…..
    Make them focus in Africa joo.
    maybe i fit join them,become artiste. wetin una think?? lol.

  9. jegede sokoya

    May 9, 2009 at 8:57 pm

    strutting the African stage????

  10. dagrin

    May 10, 2009 at 2:07 pm

    well same thing pple will do for yu wen u get to his level…do u realize kennis music are the champion of what is now happening to the industry…..if tuface never went to kennis music….he wont be where he is today….everyone got bad and good side…but i have realised that most africans and nigeria in particular always look at the bad side of pple…shame

  11. Gbo Gbo Bigz Girls

    May 10, 2009 at 4:23 pm

    if i see another Christian Purefoy reporter walk in a market I will burn my tv…go Psquare!!

  12. lola

    May 10, 2009 at 9:54 pm

    I don’t think it’s up to them to promote themselves. Isn’t it the job of the promoters to promote the artistes they’re bringing in to perform?

  13. Rebecca Roberts

    May 10, 2009 at 11:41 pm

    P-Square os repping us.
    Great Niaja ambassadors well done guys.

  14. Rebecca Roberts

    May 10, 2009 at 11:44 pm

    P-square is repping Niaja.
    great ambassadors, well done guys.

  15. ugbon

    May 11, 2009 at 4:36 am

    nigeria should stand proud. it is great that they are making all this money but America is a different market. They are well known to many in Africa but in America Africans, are scattered. not to talk of Nigerians. The concentration of ppl is not the same. Which endorsements will they pick up here. They can’t expect to get so much when everyone doesn’t know who they are. if Promoter pay p squared de 80’000 the get in africa. Can promoters here fill a staduim to recoup the money. The 9ice concert last year how many ppl showed up? 2 face has been here, faze has been here, Asa has been here too. why is p-squaree expecting to get so much. it is better they focus on Africa and get the money since they feel they are two big for America. The reason artist come here (USA/ Europe) is for globalization. they want to reach their fans in other countries and get the international appeal. i am a fan of p-squared but they have to know the market they are gunning for.

  16. gdl

    May 14, 2009 at 1:07 am

    I agree completely… they should continue working on their African fan base…

  17. Lise

    May 15, 2009 at 2:04 pm

    ROOOOFL. I agree with you…

  18. Dynamic Group

    January 21, 2010 at 8:22 pm

    Hi

    P SQUARE,

    NEED FOR YOUR ASSISTANCE

    It a pleasure to speak, write to you this time.
    The purpose of writing this note to you is to seek your assistance in the Entertainment Industry.
    We are a group named Dynamic and we live in IB city, we specialize in Singing, Breaking etc.
    we need your assistant monetarily. we want some one who can assist us and help us so that we can be some of those musicians out there.
    We gathered together to be useful to the society but financially we are not Ok to pay the bills. Each of us are talented but we need to use this talent deliciously, but the fund is so difficult for us cause we are still schooling and Guardian are not well Ok for us to rely on as touching this aspect.
    Pls sir we will need you to help us Sir. as you do for Us sir You will be Elevated in your Business and all your endeavors in life, you Will continue to go Higher the sky is your limit, you will be a pillar that will hold the Nation. God will continue to strengthen you it all your doing. and you will not regret it
    Please we will be expecting to read your mail soon. and if we find favor in your side we will be very grateful Sir. Thanks sir.

    Yours Faithfully
    The Dynamic Group

  19. Bills

    May 4, 2010 at 10:32 pm

    Its all about creativity and most Nigerian Artiste have discovered a unique style of Music and its working for them. In terms of stage craft, we are progressing slowly on that directions and perhaps because of the fact that the people appreciates the artiste even when they say Track 5 Track 5 it still makes no difference that the artiste in Africa and Nigeria in especially have something good to offer to the world. Bills “Iv got Bills to pay”

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