BN Exclusive: Vlisco launches ‘Delicate Shades’ with Innovative Ad Campaign collaboration with fashion illustrator Sabine Pieper

Love.Love.Love!
Just when we thought Vlisco had done it all with their stunning ad campaigns, they have just blown us away with this brand new one.
Delicate Shades‘, the new collection by Vlisco will officially launch tomorrow but as always, BellaNaija.com has the exclusive scoop.
Vlisco collaborated with renowned fashion illustrator, Sabine Pieper.
This is Sabine’s first big project since the birth of her daughter and she definitely did a fabulous job! Sabine tells us her inspiration for the ‘Delicate Shades’ illustration.

Actually, I was inspired by the Vlisco fabrics themselves, with all their wonderful colours and different patterns. I tried to create images to ‘fit’ the shapes of the dresses and match the particular fabrics. For example, I repeated the dress forms, the outlines or the shapes within the patterns themselves, the black lines, and the coloured stripes that are repeated in the fabrics of Delicate Shades.

****

Vlisco introduces its new ‘Delicate Shades’ collection, in which technique plays a more important role than ever before. The collection is made up of a fabric, fashion, bag & accessory line and is available from 1 November in Africa and on the Vlisco website. To find out more, visit the official Vlisco website – www.vlisco.com. Also check out Sabine’s website - www.sabinepieper.com

About ‘Delicate Shades’ by Vlisco

Distinctive Technique
The inspiration for the collection was drawn from the perfect imperfection that underlines Vlisco’s craftsmanship. The unique printing technique was taken to the next level for the collection, turning inspiration into reality. The result is two different designs on one fabric created from a single pattern design. Since the front and back are different, a double layer with a transparent effect is created. The possibilities to create a stunning outfit are virtually endless.

Illustrating Colours & Designs
Striking shades of blue and intense earth tones are illuminated by distinct accents of yellow and pink. The colourful graphic designs produce a three-dimensional effect, resulting in a visual spectacle.

Fashion & Accessories
The fashion and accessories collection was inspired by the optical illusion created by the distinctive front and back of the fabric. The outfits and bags accentuate this effect, fresh in their design and strong in their simplicity. The fashion and accessories are only available in Vlisco Boutiques and on the website.

Luxury Editions
The Luxury Editions are a combination of fabrics embellished with exclusive details and are a further translation of the Delicate Shades designs. Sophisticated embroidery, shimmering sequins and sparkling Swarovski crystals give the fabric a luxurious and feminine twist. Adding Luxury Editions to an outfit creates a completely new look. The Luxury Editions are available in Vlisco Boutiques, on the website, and in specially selected stores in Africa.

Communication Campaign
The communication campaign is inspired by the unique Vlisco drawing technique. The campaign therefore features artwork. Fashion illustrator Sabine Pieper, whose handwriting matches the brand values of Vlisco, has reinterpreted the ‘Vlisco woman’ for this campaign. Combined with the fabrics, the campaign images are the ultimate interpretation of Delicate Shades.

38 Comments on BN Exclusive: Vlisco launches ‘Delicate Shades’ with Innovative Ad Campaign collaboration with fashion illustrator Sabine Pieper
  • Ginika October 31, 2011 at 4:21 pm

    mehn… creativity toh badt. Kudos, this is super creative…

  • chi chi October 31, 2011 at 4:26 pm

    sheer genius.

  • gyann October 31, 2011 at 4:51 pm

    Wow!!! Amazing how fashion has taken a completely creative turn and NO LOOKING BACK! So happy its happening in my generation.

  • Deiz October 31, 2011 at 4:52 pm

    Nice concept

  • Alesha October 31, 2011 at 5:33 pm

    Vlisco never lets me down. Sabine Pieper is a genius!

    http://www.thefancyhub.com

  • moni October 31, 2011 at 5:43 pm

    soooo soooo beautifullllll,lov it!*

  • Mary007 October 31, 2011 at 5:45 pm

    Creativity meets art again. Good

  • Busayo Olupona October 31, 2011 at 5:55 pm

    This looks absolutely brilliant. So inspired and gorgeous.

  • LindsayLohan October 31, 2011 at 6:00 pm

    *off to work on my fashion illustration homework*

  • Hesey October 31, 2011 at 7:40 pm

    Vlisco…..always on point. BEAUTIFUL

  • missme October 31, 2011 at 9:05 pm

    like im the only one thats going to get my tailor to dub some of these styles….

  • keri October 31, 2011 at 9:22 pm

    love it!!

  • Miriam October 31, 2011 at 9:33 pm

    Love the shades
    Beautiful fabric.

  • steezz.com October 31, 2011 at 11:10 pm

    a lady once asked me “who makes vlisco dresses?”. I still cant ansa dat question.

  • Claire October 31, 2011 at 11:13 pm

    This is stunning. I have never been more proud to be African and see our fabrics displayed so beautifully. This is a masterpiece!

    • Jull November 4, 2011 at 4:17 am

      Vlisco isn’t African. It isn’t OUR fabrics. It’s a Dutch company that makes fabric specifically for Africans to buy…

  • bukioni October 31, 2011 at 11:39 pm

    Loving the illustrations, Sabine is soo talented #awesome.

  • iTawa November 1, 2011 at 2:11 am

    wow art @ its very best! Simply gorgeous…good work Sabine!

  • 1960chick November 1, 2011 at 8:51 am

    Total awesomeness! Vlisco always bring it with their camoaigns but this has to be the best I’ve seen so far.

    http://www.that1960chick.com

  • ashi November 1, 2011 at 8:55 am

    gosh…you gotta love their prints…divine!

    http://ironyofashi.blogspot.com/

  • Missy November 1, 2011 at 9:30 am

    wow…thanks Vlisco for making such fantastic fabrics…absolutely gorgeous…all of them!!!

  • The Art of Scedy November 1, 2011 at 11:20 am

    Fine arts. As only Vlisco can output it, mixing african fabrics and black females. Excellent job, and Delighting.

  • chinny November 1, 2011 at 12:46 pm

    Totally awesome,am loving it all.

  • Onyx November 1, 2011 at 2:20 pm

    Very nice, Sabine definitely always brings something new to the table.

  • Lady G November 1, 2011 at 2:53 pm

    nice, captivating. keep it up

  • itk November 1, 2011 at 4:10 pm

    the prints are on FIYAH!! LOVE IT!!

  • them November 1, 2011 at 6:47 pm

    wow this is too much! I LOVE IT

  • t-i-t-i November 1, 2011 at 8:35 pm

    i’m luvvvvvvvn it all> artistic and creative wow for me

  • Lulu November 1, 2011 at 10:10 pm

    Absolutely beautiful! Vlisco’s patterns are already amazing but the hand-crafted aesthetic achieved with the illustrations makes the images all the more special. Thanks for sharing!

  • Omakin November 2, 2011 at 11:30 am

    awesome!

  • asake November 2, 2011 at 11:37 am

    amazing designs as aslways, I cant count how many clients have brought vlisco designs to me and said, Asake make this for me ! simply brilliant ! Welldone Sabine, I shall be contacting you soon to do some work for Asakeoge. x

  • ADNYL OCONNOR-DAUDA CHICAGO November 3, 2011 at 5:41 pm

    HELLO!!! TALK ABOUT INSPIRING MAN I MUST HAVE LOOKED AT THIS MORE THAN 100 TIMES AND I STILL FIND SOMETHING NEW!!!! THE ART WORKS AND DESIGN WERE TRES CHIC!!! WELL OFF TO MOPE!!! I CAN PROBABLY NEVER GET ANYBODY TO DRESS MY BODY THAT WAY!!! ANY WOO ……THANK YOU:(…..SOB SOB

  • chioma Obi-Yomi November 4, 2011 at 9:36 am

    I would say vlisco in creativity.

  • Oyiga November 11, 2011 at 6:30 pm

    OMG…i want it all. love love love.

  • queenimayya November 11, 2011 at 11:51 pm

    can’t wait to see what they come up with next

  • Post a comment

Trackbacks
  • BN Exclusive: Vlisco launches ‘Delicate Shades’ with Innovative Ad … – Bella Naija | Illustrator Cursos October 31, 2011 at 10:51 pm

    [...] BN Exclusive: Vlisco launches ‘Delicate Shades’ with Innovative Ad … – Bella… [...]

  • Vlisco – Delicate Shades collection – Illustrated « Africa Fashion Guide November 1, 2011 at 12:01 pm

    [...] on at Bella Naija here for more pictures and info on this collection. LD_AddCustomAttr("AdOpt", "1"); [...]