Camer Couture unveils “African Decadence”

Following the triumph of CamerCouture (CC) 2009, the critically acclaimed style fete returns with “African Decadence”- a show themed around the continent’s opulence.

“We chose this theme because we want to portray Africa’s unsurpassed beauty, its cultural richness and the way these aspects shine through fashion and art,” explained show coordinator, Soraya Sone.

Set in London’s trendy Shoreditch, CC is organised annually by Votre Avant Garde (VAG), a London-based PR and marketing company.

The 2009 CamerCouture showcase treated fashion followers to a delightful cream of Cameroonian talent as ‘Afro-eccentric ’, Anggy Haif and Cannes favourite, Olivia Ervi teamed up with exciting newcomers KiRette Couture, Bot I Lam, RoViSa Design and Ms Mi to style their nation onto the fashion map.

But this year, the mix is international. Roused by a tide of creativity and celebrity endorsement of African vogue -Michelle Obama, Beyoncé Knowles and Gwen Stefani have been recently spotted flaunting African-inspired chic – CamerCouture’s organisers embarked on a stronger expression of Africa’s diversity and global influence.

“Last year, we gained a lot of interest from fashion enthusiasts and designers across and beyond Africa. So, this time, we are broadening the spectrum accordingly,” explained Cynthia Anduhtabe, co-founder of VAG.

“Haute couturiers Yemi Osunkoya, Alain Martial Tapolo and Anna Ngann Yonn will join forces with ready to wear designers, Eki Orleans, Côté Minou and Deenola to redefine London’s fashion scene,” she added.
We are very proud and excited to present this stunning expression of our motherland’s richness and global influence,” the VAG executive noted.
With CamerCouture 2009 attracting coverage from prominent media including the BBC, Voxafrica TV as well as New African Woman and Amina magazines, the upcoming event’s thrilling designer line-up and high powered guest list are set to cause even more frisson.
“Our guest list which includes premier league and national team footballers, Fashion buyers, politicians and entrepreneurs will make the front row. Apart from a fabulous evening out, the show also presents an excellent networking opportunity,” observed Anduhtabe.
It will also feature live performances from London-based, neo-soul songbird, Debra Debs and an auction to benefit the Rhema Grace Orphanage in Ombe, Cameroon.

“Like last year, CamerCouture 2010 will be at the Shoreditch Studios. But our guests will arrive to a transformed venue. Expect lush, sexy tones of red, black and gold. From the moment people arrive, through to the catwalk show and performances, it will be a one hundred percent classy experience,” promised Sone.

Running from 6pm till midnight, the CamerCouture Fashion Showcase 2010 will take place on the 16th October 2010 at Shoreditch Studios, 29B New Inn Yard, Shoreditch, London EC2A 3EY.

Tickets cost:

£50 – standard.
£60 – second row
£75 – front row

Prices include drinks reception, food and catwalk show charges. VIP guests will have the advantage of a “first look” at the catwalk and a one-on-one with designers. They will also enjoy an exclusive gallery lounge experience with champagne, waiters and the services of a dedicated VAG VIP well-being officer.

For more information and to purchase tickets on Ticketweb, please visit www.camercouture.com

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BellaNaija.com is a media partner to Camer Couture – African Decadence