There are different kinds of designers in the Industry that serves them. You have one’s who create their niche, and deliver speciality designs, there are those who focus on the intricacies of Haute Couture, and amongst the many breeds of designers, you have those who want to serve the everyday woman- Be with her through her journey to work, to the mall, to pick up the kids, to lunch etc. These designers focus on wearability, ease and simplicity.
Alali Boutique focuses on pret-a-porter. There are no over-elaborate cuts, or avant-garde styles, and I am not seeking for their designs to appeal to me in that way. I want clean lines, a proper finish, and everyday chic sophistication. The appeal- is the designs ability to instill an interest in me to get it off the rack and wear it to a movie with my friends! Dress it up! Dress it down! Channel my style through these pieces. I am not going for fashion, but opting for a platform to express my individual style.
The collection is called ‘The Insouciant’, which means ‘a casual lack of concern or indifference’. ‘Insouciant’ can also be used in place of words such as ‘care-free’, ‘easy-going’ or as Nigerians would say, ‘I-DONT-CARE’. While these words all have negative hints, it is important that such insouciance is not confused with a lack of passion.
‘The Insouciant’ knows what is important to her and is passionate about it, however she also knows that nothing is ever ‘do-or-die’. The Insouciant represents that freedom and liberation in knowing that there are many doors- When one closes, the other opens. ‘The Insouciant’ is an attitude to life as well as an attitude to fashion- it is easy-going, unhampered and comfortable.
View full collection below:
For prices check out the Alali Boutique Blog on http://www.alaliboutique.tumblr.com
Prices range from N5,900-N17,700
For enquiries email us on [email protected] or call 07066912089 or 08188877088
Photography: Peter Bello
Make-up: Lape Oyebanjo
Styling: Odiri Obrutse
Models: Idu Onumonu, Carmen Ohen, Anne Olatunji, Ijeoma Onumonu
Design: Oroma Cookey-Gam
Follow me on twitter: @ijeomandekwu