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‘The Insouciant’- Debut Collection from Alali Boutique



There are different kinds of designers in the Industry that serves them. You have one’s who create their niche, and deliver speciality designs, there are those who focus on the intricacies of Haute Couture, and amongst the many breeds of designers, you have those who want to serve the everyday woman- Be with her through her journey to work, to the mall, to pick up the kids, to lunch etc. These designers focus on wearability, ease and simplicity.

Alali Boutique focuses on pret-a-porter. There are no over-elaborate cuts, or avant-garde styles, and I am not seeking for their designs to appeal to me in that way. I want clean lines, a proper finish, and everyday chic sophistication. The appeal- is the designs ability to instill an interest in me to get it off the rack and wear it to a movie with my friends! Dress it up! Dress it down! Channel my style through these pieces. I am not going for fashion, but opting for a platform to express my individual style.

The collection is called ‘The Insouciant’, which means ‘a casual lack of concern or indifference’. ‘Insouciant’ can also be used in place of words such as ‘care-free’, ‘easy-going’ or as Nigerians would say, ‘I-DONT-CARE’. While these words all have negative hints, it is important that such insouciance is not confused with a lack of passion.

‘The Insouciant’ knows what is important to her and is passionate about it, however she also knows that nothing is ever ‘do-or-die’. The Insouciant represents that freedom and liberation in knowing that there are many doors- When one closes, the other opens. ‘The Insouciant’ is an attitude to life as well as an attitude to fashion- it is easy-going, unhampered and comfortable.

View full collection below:

For prices check out the Alali Boutique Blog on

Prices range from N5,900-N17,700

For enquiries email us on [email protected] or call 07066912089 or 08188877088

Follow Alali Boutique on and on the Alali Boutique facebook group

Peter Bello
Make-up: Lape Oyebanjo
Styling: Odiri Obrutse
Models: Idu Onumonu, Carmen Ohen, Anne Olatunji, Ijeoma Onumonu
Design: Oroma Cookey-Gam


Follow me on twitter: @ijeomandekwu


  1. cathy

    May 17, 2011 at 1:43 pm

    Breathtaking beautiful, i so love the outfits. hawt hawt and so hawt

  2. Ayaoba

    May 17, 2011 at 1:47 pm


  3. kify

    May 17, 2011 at 2:01 pm

    Love the outfits but still deciding whether the models rocked them well, and why are dey all boning in the pics?

  4. Jack

    May 17, 2011 at 2:06 pm


    • Someone

      May 17, 2011 at 2:40 pm


  5. Tyna

    May 17, 2011 at 2:09 pm

    nice collection n luvly model wit grt legs………….

  6. deiz

    May 17, 2011 at 2:15 pm

    Absolutely beautiful! I love them all.

  7. kk

    May 17, 2011 at 2:20 pm

    all i can say is…..FANTABULOUS! im feeling ALL the outfits! # Ankara fashion is definitely taking over

  8. kenora

    May 17, 2011 at 2:21 pm

    l luv all nice collection

  9. Tutu

    May 17, 2011 at 2:24 pm

    i looooooove itt…


    May 17, 2011 at 2:32 pm

    Love the oufits but a studio job would have been better to bring out the beauty of the oufits, can’t my eyes past the black face, back knee caps and fair legs on pix 6 & 10!!! Make-up? no no! Still saying, lovely outfits.

  11. beedaymeee

    May 17, 2011 at 2:33 pm

    totally gorgeous collection.carmen rili az hot legz

  12. DIVA

    May 17, 2011 at 2:41 pm

    frightening pieces…except the one with the butterfly back….frightening!

  13. emjay

    May 17, 2011 at 3:00 pm

    a three minute YAWN!

  14. emjay

    May 17, 2011 at 3:04 pm

    ITS REALLY INSOUCIANT! i take back my first comment! its alrite n nicely insouciant!

  15. essentricSHE

    May 17, 2011 at 3:08 pm

    i like

  16. Tiki

    May 17, 2011 at 3:09 pm

    Love the purple top and skirt, white shirt and skirt, and the black dress…over all nothing to throw your credit card at, but not bad…

  17. Tope

    May 17, 2011 at 3:29 pm

    LOVE IT!!! Designs are sooo practical! I can see myself rocking EVERY single piece! Good job!

  18. Peperempe

    May 17, 2011 at 3:46 pm

    Nice collection even though it would have benefited from professional modeling. There is room for a brand like this one , but the models all appeared to have the same pained expression in all the pictures.

    On another note, why do most of Ijeoma Ndekwu’s introductions read like promo pieces for the labels rather than objective or thoughtful reviews? I noticed an improvement recently but it seems we’re back to the same ole, same ole. I mean this whole write-up read like something written by the PR department of Alali Boutique!

    • foolish talk

      May 17, 2011 at 6:20 pm


    • Peperempe

      May 18, 2011 at 12:01 am

      My dear don’t duh me when you don’t know what you’re saying. This introduction is signed by Ijeoma Ndekwu and if ,as you suggest, she has just copied and pasted a press release then that would be unprofessional. Just throwing “duhs” around willy-nilly….are you Tonto Dikeh?

    • Peperempe

      May 18, 2011 at 10:33 am

      My dear don’t duh me when you don’t know what they’re saying. If she had used a press release then it would be signed “sponsored content” so the readers are aware. Just throwing “duhs” around willy nilly….are you Tonto Dikeh?

      P.S: This comment had better get posted this time around!

  19. Ada

    May 17, 2011 at 4:00 pm

    Go Romzy! Luv it.

  20. mii

    May 17, 2011 at 4:09 pm

    i want them all!!!!!!!!!!!

  21. pynk

    May 17, 2011 at 4:33 pm

    ANKARA mini skirt and white shirt. Loving it. definitely making it my travel out. Which reminds me i need to holla @ my tailor.

  22. Jade

    May 17, 2011 at 4:34 pm

    love them

  23. Vanessa

    May 17, 2011 at 4:45 pm

    Nice!! Simple and not over-the-top..

  24. Na me

    May 17, 2011 at 6:09 pm

    OIS BABES are doing big things oo… Nice one .. Carmen i see youu.. I just saw Tola too..

  25. rosebud

    May 17, 2011 at 7:30 pm

    not particularly impressed but like a few of the pieces like the butterfly back….

  26. rosebud

    May 17, 2011 at 7:31 pm

    n yeah i know its ready to wear ….

  27. loli

    May 17, 2011 at 7:45 pm

    The clothes are ok but what is it with these models. Pouty pucker fish lips and crossed legs. They take away from the clothes when they do these silly poses. The shoot director should probably take the blame for this one; either be natural or find a pose and setting that shows off the clothes. Its rather distracting…the devil is in the details.

  28. Tolagbe

    May 17, 2011 at 8:17 pm

    Beeeeyyyyyoooottttiiiffffuuuuulllll I would wear/buy EVERYTHING! Well done, kudos, more grease…

  29. g

    May 17, 2011 at 11:13 pm

    too boring, people just coping other guys designs…..people make your own designs

  30. friend of zara

    May 17, 2011 at 11:51 pm

    lol. the introduction to the line sounds like a disclaimer. lol.

  31. Mary007

    May 18, 2011 at 3:30 am


  32. Topsy

    May 18, 2011 at 4:57 am

    Never commented before but…wow!!! I love it all. I just wish “our” models would have a variety of hairstyles. Not same ol same ol weaves, “long hair”

  33. sweetie

    May 18, 2011 at 5:35 am

    Damn, these models sha…….

  34. eleven

    May 18, 2011 at 8:26 am

    Nice collection i need to get one..

  35. Oma

    May 18, 2011 at 8:32 am

    simple yet lovely collection.

  36. Hope

    May 18, 2011 at 11:13 am

    Nice the intro already defined the woman its meant for so no surprises re collection. v.wearable

  37. maryanne

    May 18, 2011 at 2:20 pm

    loyola girls are repping. designs by oroma cookey gam. beautiful!!!

  38. Priscy

    May 18, 2011 at 3:30 pm

    Darn it!, the models make the cloths look cheap!

  39. Lola

    May 18, 2011 at 5:11 pm

    Sorry, nothing special.

  40. mama

    May 18, 2011 at 5:39 pm

    yawnnnnnn boringggggg please go back to your drawing board….wouldn’t buy such.

  41. IJ

    May 18, 2011 at 10:00 pm

    I LOVE LOVE LOVE this! Well done!!

  42. VivaDiva

    May 19, 2011 at 1:59 am

    go oroma! Love ’em all.

  43. udontneedtoknowmyname

    May 19, 2011 at 2:23 pm

    I am not one to comment on photographs on bella naija because i have a J.O.B! Today i felt this extreme urge to say something. The designer has very lovely pieces based on her recent showcased collection. The photographer on the other hand needs severe tutoring. He obviously isnt a professional and probably just practices photography when he is BORED! He didnt even attempt editing the photographs that he knew will be published on a major media outlet such as bellanaija. From the toe nails to the ankles, knees, knuckles and most importantly the face, he did such a horrible job. The models however represented and were satisfactory. Next, the make up artist needs to be AXED! How dare she use colors so bright on beautiful dark skinned girls? This is the problem with Nigeria, people always follow trends and forget that in fashion you wear what suits you and what looks right. If she was going for an edgy look then it should have been more refined and the theme would have flowed. Now, it just looks strange. She made all the models look older than their ages and extremely fatigued. My advise to the designer is to invest in a professional photgrapher and make-up artist to boost the image of her work as opposed to reducing it. Again, i am not hating! i am just keeping it real and hundred. when you are in the creative industry you have to be prepared to recieve constructive criticism. *humble bow*

  44. luvbogg

    May 19, 2011 at 3:58 pm

    Wao! we learn everyday, @ udontneedtoknowmyname so commenting on bellenaija is for the jobless huh? that said, nice collection: creative designs.

    • missy~spectacularrr

      May 22, 2011 at 3:49 pm

      i think I see her point. Sometimes I wonder how folk can post so often on BN and other blogs / forum, with a job and other commitments, i never have more that the odd 5 mins to spare. . .

  45. Oladips

    May 19, 2011 at 4:45 pm

    We all start somewhere, Cheers to the first steps. I am liking this 🙂

  46. Pretty Einstein

    May 19, 2011 at 4:57 pm

    Very nice collection. I really like the clothes.

  47. show some love

    May 19, 2011 at 6:44 pm

    i love love it

  48. Roli

    May 19, 2011 at 8:22 pm

    very wearable collection.
    I’m not going to harp on the “models” used and the quality of make-up as many people have already spoken wisely. I do have to say though that there is absolutely NOTHING wrong with using light make-up on dark people, it’s all about it being done well

  49. spicy

    May 20, 2011 at 2:17 am

    whats up with the model with the wanna be Victoria Beckham pout???i liked some of the designs but the models,makeup,styling,and photography,was just pointless.

  50. Anna Fashionista

    May 20, 2011 at 10:31 am

    Gimme the 10th outfit…i go de bump it on ASAP

  51. Céline Mademoiselle

    May 20, 2011 at 1:57 pm

    WOW, the collection is wow !
    I’ve just discovered your blog today. Nice job ! Nigerian women are so stylish and creative.
    xoxo from a “chasseuse de styles” in brussels

    Céline Mademoiselle

  52. Temi

    May 20, 2011 at 2:25 pm

    Wooop!!! My girls look hot!!!

  53. lovesamful

    May 21, 2011 at 7:24 pm

    The outfits could have looked better if they were worn proper.

  54. Adela

    May 24, 2011 at 4:19 pm

    To the fashion designer – way to go girl!! I’ve grabbed an outfit already and I’m totally loving it!!

    No matter what people say, you’ve got it going on – and you can only get better & better & better & better!!

  55. Princess Jaz

    May 24, 2011 at 7:55 pm

    These designs are all sooooooooooooooooo lovely, the models are simply gorgeous

    @haters? take a break!

  56. akinwunmi adebola

    May 25, 2011 at 12:56 pm

    need to know ur address, cuz i wld like to make a dress…ur lagos address tho. u can snd an email..

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