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‘Earth, Water, Fire & Fashion’ – Video by Emua Fashions for its S/S 11 Collection

Ijeoma Balogun



Cynthia Kio is the designer behind Emua Fashions.  In her designs she infuses the  African culture and traditions from which she was born into. At  23 she had successfully designed and produced six collections which she has had the opportunity to showcase around the world.  Cynthia’s vision with Emua Fashions is to add class and elegance to the pre-defined “African Fashion“.

The recent campaign for the brands Spring/Summer 2011 features a short fashion film/video titled ‘Earth, Water, Fire & Fashion’ which celebrates their brand.

Watch video below:


Director, Camera, Editor: Cyril (C.J.) Cromwell Simmonds

Director’s Assistant: Jean (Jay) Paris

Fashion Design: Emua Fashions

Jewelry: Naori Bijoux

Model: Gabby Tulloch

Music: King Sunny (Ja Fun Mi)

Follow me on twitter: @ijeomandekwu


  1. oketaunu

    June 14, 2011 at 10:32 am

    1st to comment

    • Cutie Toxie

      June 14, 2011 at 10:52 am

      Oya, check your email.. GTB just notified you that money has been deposited in your account. 😐

  2. lola

    June 14, 2011 at 10:42 am

    here have a cookie

  3. .......

    June 14, 2011 at 10:59 am

    and might i add; of resources too cos i didnt see any cloths on display, there was more concentration on the surrounding than on the actual collection.

  4. Miss J

    June 14, 2011 at 11:27 am

    I think there was too much time wating to see the first model and i never really got a clear picture of the outfit when she did appear. The shots of the other model was a lot better. It would be nice to have more focus on the models and the outfit they are wearing so that viewers can get a feel of what the brand is about.

  5. Anja

    June 14, 2011 at 11:50 am

    Brilliant idea! I like how more brands are making fashion films to show their designs… gives a better view of the clothing and adds movement. More, more!

  6. Ex-boy

    June 14, 2011 at 12:13 pm

    2nd to comment

  7. izzielady

    June 14, 2011 at 12:36 pm

    loooool i neva knew it was a competition


    June 14, 2011 at 12:55 pm

    concentrated more on the scenery……shud have just tagged it…the environment and me…

    • Elpee

      June 14, 2011 at 10:34 pm

      LMAOOO mean much hehe.

    • Ms. Sassy eyes

      June 15, 2011 at 1:37 pm


  9. Sia

    June 14, 2011 at 2:06 pm

    Very hardworking designer. I love that she is still pushing and following her dreams.

    All the best Cynthia.

  10. Elpee

    June 14, 2011 at 3:25 pm

    Her tailoring is impeccable! Saw her designs up close at UWO and I was wowed by her attention to detail.

  11. egoristic oh yeah

    June 14, 2011 at 10:31 pm

    go Cynthia!!!! amazing fashion designer,hailing u frm canada o!

  12. leo

    June 15, 2011 at 1:03 am

    i was kind of confused as to what was happening i didnt see anything.


    June 15, 2011 at 10:43 am

    I love!!!!!!!!!!! The video is classy, and everything is so different except the expression, of which i liked when she laughed, it’s a good change.

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