Introducing DECO – SS11 Collection LookBook & Denim Line

Nigerian Ritchie Edukugho and Lauren Anderson are the partners behind North London based brand- DECO.  The partners combine their different areas of expertise and cultures to produce pieces reflective of the fusion between  Lauren’s experience as a womenswear designer and Ritchie’s rich cultural heritage.DECO currently offers two lines; there is the pret-a-porter Deco Femme and Deco Denim, however a Deco Homme and childrenswear range (Mini Deco) are in the works for sometime in the future.

About DECO:DECO is a lifestyle brand inspired by our passion for art deco and our travels around Africa, Asia and Europe. It is our aim to bridge cultural gaps through fashion and lifestyle as we endeavor to constantly create a new and exciting fusion of all the things we are and all the things we love.

Within our clothes range, we aim to create flattering, immaculate and timeless pieces in a prodigious variety of sizes (UK6-22). We share a combined appreciation for high quality clothing and beautiful design. As well as a capsule range of casual wear for men and women (t-shirts, polo shirts and jeans) we offer a focused range of formal day to evening wear mainly consisting of dresses and item jackets for women.

DECO prides itself on luxury, originality and creativity. We like to create and present things in an imaginative way and ask that you allow the beauty of our detailed craftsmanship seduce you. We appreciate that luxury is not easy to attain, but we also know it is absolutely worth striving for. Like our clothing range, our hand-made embellished greeting cards (perfect for conveying the right sentiment), decorative flowers, individual patchwork cushions and unique decorative art pieces cajole you to explore a tempting mix of the avant-garde and the accessible.”

View SS11 collection below:

Deco denim is offered in sizes 6 to 22, with cuts aimed to  to flatter both full and slim figured women.

Designers Outlet
4th Floor,
Mega Plaza,
Idowu Martins St,
Victoria Island

21 Emina Crescent,
Off Toyin St,

Milk  Concept Boutique
118 Shoreditch High Street

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30 Comments on Introducing DECO – SS11 Collection LookBook & Denim Line
  • someone June 15, 2011 at 12:34 pm

    Ooh la la!!!! FIRST and FIRST forever!!!

  • GFxoxo June 15, 2011 at 12:52 pm

    Nice fitting jeans…that’s what stood out the most for me

  • cathy June 15, 2011 at 12:52 pm

    the models ”hmmm” the designs are luvly

  • Lola X June 15, 2011 at 12:53 pm

    Love the look!!! Fantastic!

    Lola x, London

  • Anja June 15, 2011 at 1:14 pm

    Am loving almost every item in this collection!

  • iBang June 15, 2011 at 1:32 pm

    Made in Chelsea!!
    And they’re tees, polos, dolls and all those good things!

  • Tiki June 15, 2011 at 1:37 pm

    There’s something about Pics 1 and 5, that just made me go ‘Wow’!

    • Sandra June 15, 2011 at 6:45 pm

      Me too! Something simple but unusual about the styles.

  • Teris June 15, 2011 at 1:46 pm

    Nice fitting jeans? Well they ‘fit’ them alright.
    And why the garish lipstick?

    Oh well, there’s a reason why some of us will never getVthe “finer points” of fashion.

    But I respect the workmanship. Trendy n fun.

  • Oma June 15, 2011 at 1:51 pm
  • idam June 15, 2011 at 1:54 pm

    Nice collection

  • blessed June 15, 2011 at 2:42 pm


  • ……… June 15, 2011 at 4:05 pm

    lovely collection but whats with the ridiculous lipstick? what fashion will do to us women (and some vain men) is wearing a big hat and jacket lol

  • Sandra June 15, 2011 at 6:51 pm

    Nice to see non-slutty but dressy trad styles.

  • RIGATEUR June 15, 2011 at 6:55 pm

    Some of the proportions are a bit off… And d fabric is being forced to be what it’s not… Ah well. Nice clothes all the same.

  • loli June 15, 2011 at 7:42 pm

    loves it

  • amur June 15, 2011 at 8:17 pm

    love the collection especially the native material clothes…am from kenya we dont get that much of culture turned into fashion that the youth can wear…so cheers

  • Gbagaun! June 15, 2011 at 8:56 pm

    I love this collection, was expecting same old same old but the designs and the pieces are really lovely. And that jacket!!! I want it!

  • Lue June 16, 2011 at 9:41 am

    love d yellow

  • Gg June 16, 2011 at 10:42 am
  • HRS OLUBUSOLA June 16, 2011 at 2:23 pm

    Very lovely!

  • Olamensah June 17, 2011 at 1:24 am

    I must say I’m full figured and I’ve got both d blue & white Deco jeans & dey fit perfectly. Best pairs of jeans I’ve bought. I love d collection & cn’t wait to buy more Deco pieces. The designers av done a fantastic job by working out what works for todays woman. I simply love it

  • bimpe June 17, 2011 at 12:11 pm

    Hello Ijeoma. Nice post. You have never put up any post sent my me. Your automatic message keeps coming up all the time. Have a good weekend.

  • Tommygirl. June 17, 2011 at 2:44 pm


  • Tochi June 17, 2011 at 10:28 pm

    nice collection

  • Barbaraa June 18, 2011 at 4:26 pm

    all look amazing! pls, where can we buy them?

  • Franklyne June 19, 2011 at 11:03 pm

    I think the ankara trend has become last season….sometin new plzzzzzzzzzzzzzz

  • MSC June 21, 2011 at 7:57 am

    Elegant + Trendy (y)

  • Miss PHC formerly Miss ATL June 23, 2011 at 8:34 am

    Love the dresses. And that yellow military-style top!

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