One of the leading companies in manufacturing food drinks in Nigeria, Cadbury is set to reward loyal consumers of its flagship brand, Bournvita. with a consumer promotion tagged Cadbury Bournvita Yummy Life Promotion.
Speaking at a press briefing on Monday 5th November 2012 at the company’s Agindinbgi-Ikeja Head office to kick-off the consumer promotion, Dele Anifowoshe (Marketing Director, Cadbury Nigeria Plc) said “The Cadbury Bournvita Yummy Life promo is a distinctive and unique reward program as everyone who purchases either the 450g or 900g promotion jar from now till Thursday 17th 2013 is an upfront winner”.
Enlightening more on the exciting consumer promotion, he said “The Cadbury Bournvita Yummy Life promo is aimed at delighting, rewarding and providing a superior life for our consumers in Nigeria. All consumers will enjoy an instant 10 per cent extra free products and stand the chance of winning any of the “Yummy” prizes worth over Two Hundred Million Naira.”
Also at the press briefing, Cadbury Nigeria’s Marketing Manager (Food Drinks), Chioma Afe explained that consumers are expected to buy 450g or 900g jar of the Bournvita promotion pack, open it and peel off the foil to reveal a special code which will be sent via SMS to the short code provided, while addressing the promo mechanics. She also advised consumers to keep the foil for authentication as prizes are redeemable only with valid promotion foil.
According to Chioma Afe, “Cadbury Bournvita will continue to demonstrate its leadership position in the food drinks market as the pride of the pack, offering consumers yummy nourishment for non-stop vitality. During the Cadbury Yummy Life promotion, 11 consumers will become millionaires winning N1 million Naira cash prizes each, 11 others will win N250,000 cash prizes each, 65 consumers will win N100,000 cash and 300,000 consumers will win N500 worth of airtime each.”
So everyone wins with Cadbury Bournvita Yummy Life Promotion. Be sure to purchase a 450g or 900g Bournvita jar today!
Photos from the Press briefing