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Nigerian Model Jane Ezeh launches Fashion Store, JOET in Lagos! Photos from the Launch of your “Fashion, Style & Couture” Destination



JOET, a “Fashion, Style and Couture” store owned by model Jane Ezeh opened its doors in Victoria Island on Sunday 28th October 2012. According to Jane, “the store offers a diverse blend of fashion and style is set to revolutionize the classy/trendy lady of today and make her look fabulous all the time.” Items available for purchase include clothes, shoes, bags and accessories.

The brains behind JOET, Jane Ezeh was described by guests at the event as “an energetic CEO and an industrious model who had made a mark in the fashion industry“. The model turned entrepreneur also owns an event design company, JOET Perfectionz. During the launch, Jane expressed her gratitude and was appreciative of friends and associates who attended the event. Guests on the other hand were rewarded with free gifts which they received along with their purchases.

Check out photos below.


Jane Ezeh



Chidi Okeke




Michael Nwachukwu


Joy Okeke



Chuma Egbarin

Bellafonte Egwu & Shola Creative Photos

Queen Igbokwe & Maimunat

Vivian Okafor, Sandra Ihenacho & Florence

JOET (Fashion. Style. Couture)
Address: No 27B Idowu Martins Str off Adeola Odeku Victoria Island, Lagos
Contact Number: 08034539140 | 08176469251
Email: [email protected]
Sponsored Content

Adeola Adeyemo is a graduate of Industrial Relations and Personnel Management from University of Lagos. However, her passion is writing and she worked as a reporter with NEXT Newspaper. She believes that anything can be written about; anything can be a story depending on the angle it is seen from and the writer's imagination. When she is not writing news or feature articles, she slips into her fantasies and creates interesting fiction pieces. She blogs at


  1. brittany

    November 4, 2012 at 11:11 am

    she’s quite pretty

  2. i no send

    November 4, 2012 at 12:37 pm

    for the youths….

  3. Jay

    November 4, 2012 at 2:37 pm

    Hot china sturvs

    • Cutie

      November 4, 2012 at 4:09 pm

      @ Jay …. that’s uncalled for! If you can’t appreciate people’s good effort then shut up. Show us your own HOT Korea sturvs. People like you aint going anywhere yet you won’t allow others to make a way.

    • Gimmer

      November 4, 2012 at 5:41 pm

      Stop hating …maybe God will answer you

  4. Rhoda

    November 4, 2012 at 2:52 pm

    Well done Jane. So proud of you.

  5. Obehi Okoawo

    November 4, 2012 at 3:27 pm

    Pretty lady and great taste.

  6. Jia

    November 4, 2012 at 3:35 pm

    Congrats! It looks like she had the launch event in the daytime so why is she dressed like she’s going to the club? Tight sequin dress and yellow shoes?
    She is very pretty. But the Nigerian/Lagos “babes” that I see on these blogs are starting to look a like. I cannot tell who is who because they are wear curly weave, tight dresses, and colorful shoes.

    • sealed lips

      November 4, 2012 at 7:53 pm

      The only thing I agree with you on,is the fact that she wore the wrong dress for the occasion considering it was a day time event… I dont think its fair to run her down like you have.

    • Jia

      November 5, 2012 at 1:18 pm

      Oh please. I’m saying many of the Nigerian girls I’ve seen on Bella do far are starting to look alike with this particular style. What else did I say? Stop being sensitive over my observation.

    • zee

      November 5, 2012 at 9:49 pm

      Beng informed really wouldn’t hurt…sequin dresses can be worn during the day. Ladies please let’s rid our minds of Fashion myths Fashion Trends | Unigo

  7. Ona

    November 4, 2012 at 3:46 pm

    Good for her. Working hard for that money. Very pretty girl.

  8. jenny

    November 4, 2012 at 4:23 pm

    @jay,do u have ur own boutique,oni ra nu. nice place

  9. justsaying

    November 4, 2012 at 4:31 pm

    horrible weave with bird nest at the back of her hair- not a good look

  10. Chattyzee

    November 4, 2012 at 4:34 pm

    She’s pretty, all the best with the store

  11. pel

    November 4, 2012 at 6:03 pm

    @ jay, until we see ur boutique and stuffs on bella naija n in a good location, den u can speak. u ve no right 2 speak now so shut ur trap. As 4 jia, if she had worn a gwn or smethin u wld definitly had made a comment abt d dress, really? u know everything one shld be wearing to club? sorry but wats d name of ur club? ooopps okay u ve none. Nigerians appreciate wat ur fellow nigerians do, hardwork pays, dont sit infront of ur laptop or computer n criticise wat pple do, so u can move up in life. cos d more u keep criticising pple, u forget u ve work done on urself. just sayin. i dont know d gal but she sure luks like one dat works hard and she’s pretty , may God bless her…

  12. Konnie

    November 4, 2012 at 6:07 pm

    Goods for you girl. I wish you success in this endeavor.
    That said….. hair hair hair
    This has become a challenge. Obviusly the hiar studios are not making an impact. Any ideas on how to free naija women from bad hair epidemic?

  13. faith

    November 4, 2012 at 6:09 pm a business woman myself,i know its not easy…i wish her well

    • Sbaby

      November 4, 2012 at 9:21 pm

      Wetin you dey sell? Maybe we can patronise you as regular BN reader like us

    • Hot sumtyn

      November 5, 2012 at 4:39 am


  14. pel

    November 4, 2012 at 6:10 pm

    ok got one more thing2 say, @ i no send, sure its for the youths and pple who are elderly who ve the youthful mindset. am sure ur over 45 and think like one who’s 90 if not u wldn’t say dat. or wait am sure u wished u were der buying cloths and appearing on bella maija dats y ur inferiority complex had 2 voice out ” for the youth”. dats d diff btw americans and nigerians, nigerians want2 luk n seem old and yet dnt appreciate things n make d effort. americans are not ashamed to voice out their age, and appreciate things deir fellow americans do, dats y dey r a growing country. geez we shld try n shake off d sharkkles of colonialism frm our minds. just sayin…

    • Confused

      November 5, 2012 at 12:36 pm

      what is “sharkkles” please??

  15. omo eko

    November 4, 2012 at 7:40 pm

    market don dey sell. I remember jane well from oduduwa surulere.

  16. sealed lips

    November 4, 2012 at 7:48 pm

    As much as I also critic some things or people on this site,I dont get why people are commenting on her hair and where the clothes were bought.Abeg abeg abeg, its uncalled for. The news is about her business if u dont like it, look and COMMOT EYE instead of trying to pull her down. I dont know her from adam.

  17. nancy

    November 4, 2012 at 7:48 pm

    wrong outfit for the occassion

  18. tee

    November 4, 2012 at 8:01 pm

    @ Jay, 90 percent of the world’s branded products are all made in China even the so called ‘Virgin Brazilan hair’ !!

  19. Kemi

    November 4, 2012 at 8:13 pm

    she is really pretty and her outfit is lovely. the store is a JOKE to me, those bangles selling for 2000. really! The clothes look like something off Nordstrom sale rack and what if l wanted a size 9 in the shoes, l only see one pair of each. Nigerian can do better at opening new stores that sell real good items not stuff off sales rack in london and USA.

    • Nnenna

      November 5, 2012 at 4:13 am

      Sister kemiiiii, it is not rocket science- u dont like it, dont buy it… haba! and what’s dat ignorant statement bout displaying all different sizes, have u tried paying rent for shop floor space?? dats why people have a hideaway called stock rooms n warehouses…That a different size isn’t on display doesn’t mean it isn’t available…. she’s just starting out, a little encouragement will not kill u or reduce ur nordstrom sales shopping money!

    • Jessica Lin

      November 5, 2012 at 4:33 am

      Why is it that some of you take pleasure in running other people down. Kemi, how can you progress in your life when you spend your time tearing other people that have worked so hard. How about channeling that energy to work on your own life

  20. praise

    November 4, 2012 at 11:23 pm

    I’m confused with the contatcts she’s wearing but even more so, the mixture of Charlotte Russe type of items with LV bags? Seems like they might be fake =(

    • EBELE

      November 5, 2012 at 5:09 am

      Of course they are all fake LOL!!! The grey and black pattern Damian ebene canvans gave it away LOL!!! LV doesnt make that colour in female items, it is strictly a male trademark design. The shop look kind of cheap. Isnt it against the law to be selling couterfiet bags and she has the nerves to displace it like that LOL!!!. Naija for life. Make I no knock her hussle.

    • be

      November 5, 2012 at 5:15 am

      yep the are lol

    • chi chi

      November 13, 2012 at 4:47 pm

      What’s confusing about the contact lenses? oh wise-one-who-knows-authentic-Charlotte Russe-from-fake-LVs… mtchwew. She’s a fine girl and i wish her luck with her business. That’s all.

  21. Sylvia

    November 5, 2012 at 12:12 am

    She’s quite pretty, nice shop too

  22. [email protected]

    November 5, 2012 at 1:05 am

    Gorgeous and classy lil chic! Welldone!!


    November 5, 2012 at 1:25 am

    Every week it seems like a boutique is opening up.

  24. Style chick 101

    November 5, 2012 at 4:54 am

    Whomp! Whomp! Whomp!… can BN display a store that is selling fake waaaaa! Anybody that wears Designer knows that LV does not sell the black and Grey checker board purses for females…its only suited for Mens. Check out their official website and you will see, and for the clothes let’s just say salvation army.

  25. Moji

    November 5, 2012 at 9:45 am

    Lord please don’t let the comments section on Bella Naija turn to Linda Ikeji. All the hating is just not healthy. Lets keep this place classy peeps. By all means criticize but do so constructively.

  26. pynk

    November 5, 2012 at 10:07 am

    Nice congrats to her. Must be a significant investment. I see she is selling Luwe Vuttons too.

  27. amarachi

    November 5, 2012 at 10:34 am

    congrats gal,,,,,,, fake or no fake E no EASY

  28. Purple

    November 5, 2012 at 11:37 am

    Madam style chick(as in a baby chicken)101…pray tell……can u afford to pay $5000 for an original LV bag? Or $1,500 as the case maybe? Western celebrities sometimes talk about not been able to afford some bags they model! Elenu nla osi…ONI ranu….if we check am now.u go be runs girl! Cos they don’t understand what it means to work(honestly) for a living….

  29. LB

    November 5, 2012 at 11:38 am

    I don’t get all the people commenting about pple ‘hating’! There’s a reason she posted her opening on Bellanaija.. For awareness as well as feedback! Now she should know that she shudnt mix fake product with original cos most pple would assume everything In the store is fake and hence not go there. I mean the other comments not ‘knocking her hustle’ as u guys put it are not even about her store, it’s either she’s pretty and how does that help her grow in anyway? The truth is the truth, she can either learn from it or not, choice is hers, not for all her frnds here. No one has said she hasn’t tried..

  30. Retrochic

    November 5, 2012 at 11:52 am

    Well here are my observations
    1. she is really beautiful, and she seems to have put in a lot of work in branding, organization am sure that’s pretty a lot of work to do, for someone to comfortably mouth her products as fake will be basically in humane, if she decides to start following Alhaji now, you will insult her and tell to find work, oya support her now, you wont, shame on you guyz.
    2. i support moji on the fact dt most of our comments are beginning to sound like dt of Linda ikeji’s.
    3. i do not like the choice of attire she is wearing, its a day time event, too short and the bling bling aint helping
    4. the polythene bag should have been a paper bag.
    5. i love the dresses, shoes and accessories on display, she seems to have a nice taste.
    Goodluck to her

  31. Seyi

    November 5, 2012 at 12:39 pm

    So, not being a runs chick is an excuse to sell fake products. Nigerians and our warped defnition of standards. Yes I cant afford a $5000 LV bag, but I will never buy fake, because it is just ridiculous. Who are you trying to impress. it is even more embarrassing to be seen carrying fake. You will be better off spending £50 sef on a bag from Zara than sepnd thousands of naira on a fake LV bag. Look at that black and grey one, haba. You that are talking, you will disgrace yourself by buying such. All in the name of you want to support a girl not doing runs. Please go and sit down. Another thing, wil she tag those bags and other items as fake? I am guessing not, so she will be deceiveing people, getting their hard earned cash, and selling of fake goods. Hian.

    • praise

      November 6, 2012 at 9:51 am

      U get sense…. real sense. no mind those olodos.

  32. La priceless fashion

    November 5, 2012 at 1:53 pm

    It really baffles me when people just talk without thinking. First of all, I would expect every young girl like her that is doing something reasonable with their lives to be encouraged. All people do is critisize at every given opportunity. It is not easy at all to do business, most esp this kind. Nigerians know the names of all the beautiful designers in the world but they can not pay a dime for anything. I am a wholesaler that deals in fashion items from the UK and US to Nigeria, so I know exactly what I am talking about. People would call you up to demand for high class designers and when you tell them the price, its a problem, even when you show them the price tag. its appalling. Most of my clients are boutiques and individuals that love beautiful quality materials that are quite affordable and look extra good even better than the big names. That is not to say i sell fake. But its far better off to deal with people that will buy affordable quality zara products than people that will be asking you for original LV bags and they want to pay 1000 naira for it. its very sad. The ideal thing with fashion which most women dont know is how you wear what you are wearing, not necessarilly the name of what you are wearing. it is not compulsory to wear an overall D n G to make a fashion statement. You can combine your big brands with quality items and look super fab. I still sell the big brands as well but to those who can afford them. But i find it reasonable to be able to provide quality and affordable items to a population than over the top prices. That way students, civil servants, everyone will have their options and you would not have to keep your stock in for a long time before making new orders. Anyway to contact me for your quality wholesale items, reach me on [email protected]. n u can look up our items on the naijaimpressions facebook page

    • godoffashion

      November 6, 2012 at 9:55 am

      Pls stop lying that your Zara goods look better than Hermes. Zara’s most famous bag is a horrible replica of Hermes Picotin PM and so on and so forth. I could not read your entire epistle but for sure as gonna call out BS when I see it.

  33. ymcmb

    November 5, 2012 at 3:14 pm

    Big Mitch i see u ma nicca 😉

  34. sugaplum

    November 5, 2012 at 3:34 pm

    She’s got beautiful legs, dtz my own!

  35. debdara

    November 5, 2012 at 5:15 pm

    quit the nylon bags and make paper bags.

  36. Style chick 101

    November 5, 2012 at 6:52 pm

    @Purple….If you can’t afford it don’t buy it!! Somethings are not meant for everybody that’s why it called “luxury”. we all know you never been to the LV store, MOST of the nice size LV bags cost around 1000 to 3000 not no Damn 5000…Get it right when you come at me PURPLE!!

    • godoffashion

      November 6, 2012 at 9:58 am

      I cannot take people lying on my favorite children – Louis Vuitton has bags for $5000. Not common, but possible. Lockit Voyage is within that range.

  37. Cool cat

    November 5, 2012 at 11:33 pm

    the voltron defending here is quite suspect, obviously jane and her friends are on high alert for negative comments, its just sad that they might miss out on constructive criticism when offered.

    i don’t care what quality of products anyone wants to sell, there is a huge market for luxury items, china designers and downright oshodi outfits, but business people should know where to position their markets. opening a shop in VI selling such quality makes no business sense. what profit margins will she make to cover her overheads, and if she manages to break even, her items must really be over-priced, how long will manipulating clients go unnoticed? what is the success rate of shops with such quality on the island, compared with shops situated on the mainland or close to universities? clothing busineses are going online now so as to cut costs drastically, women on the island all travel and would rther walk into LV to pick up a bag for tops £1500, only husbands/boyfriends will buy classic designs for more expensive.

    i wish her the best but statistics do not speak well of such a venture

    • godoffashion

      November 6, 2012 at 10:00 am

      Absolutely right on! *sprinkles fashion glitter*

  38. Cool cat

    November 5, 2012 at 11:35 pm

    oh, and her dress is fab but those shoes are a NO-NO, with or without the dress

  39. theresa

    November 5, 2012 at 11:53 pm

    congrats jane…big things poppin n naija people can hate….

  40. mercychime

    November 6, 2012 at 8:11 am

    OMG….Most times all I have to do to brighten up my Monday is read comments on BN! Keep it coming guys! lmao! 😀

    • godoffashion

      November 6, 2012 at 10:00 am

      Be gone *wades off with fashion wand*

  41. La priceless fashion

    November 6, 2012 at 2:04 pm

    @godof fashion well if that zara statement was directed at me, i think you should have taken your time to read my epistle as you call it. i only made mention of Zara as an example. I sell different ranges of quality products. I really am not cut out for banter on the internet. So do your self some good and try to understand people’s perspective before critisizing. [email protected]

  42. Peace

    November 6, 2012 at 2:27 pm

    La priceless fashion, thank you oooo u took the words right out of my mouth. our naija girls know all the names of big brands, but kobo dem no get. when they see young ladies doing well for themselves e go still dey pain them. na waoooo o ma ga oooo in tiwas voice

  43. fairweatherfriendnot

    November 8, 2012 at 3:09 pm

    Beautiful full legs

  44. Pel

    November 12, 2012 at 10:05 pm

    D funny thin is I can’t reply all the nonsense some human beings voice out,so sad. With or without you all haters comments d gal s doing well for herself and will continue to progress, God sees all of u dat are talking nonsense and later do rubbish not even working hard for your money. Those talking about fake ,3 square meal you can’t even afford but to criticize pple’s hard. In america here, they ve “look for less” cos even those dat r well to do still get affordable stuffs .All I would say is that if you haters can hate someone’s hard work and say all sorts, pray to God to elevate u guys…seeing r stuffs , dey don’t luk fake, big ups gal

  45. kayode sam

    April 17, 2015 at 3:44 pm

    I hereby apply for IT related jobs in your reputable organisation. I am a Social Media Expert, Web IT, Graphics Designer, I design Website Banners for a company (

    I know how to shoot items, treat an item in photoshop and upload it online. And as well deliver the products or items to the various customers through motor bike (Dispatch Rider) for the above company.

    I will appreciate if my application is consider.



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