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“Lipstick + Free Speech” – Alali Boutique Spring/Summer 2013 Collection Lookbook



Nigerian design label, Alali Boutique is out with its Spring/Summer 2013 collection, Lipstick + Free Speech.

We were properly introduced to the fashion brand at the 2011 Lagos Fashion & Design Week and ever since then, we have been presented with creative and futuristic collections from the label.

With Lipstick + Free Speech, the brand aims to accentuate the silhouette of the 21st century woman.

Here’s the official release of the inspiration behind the collection;

For I conclude that the enemy is not lipstick, but guilt itself, that we deserve lipstick, if we want it, and free speech, if we deserve to be sexual and serious……. or whatever we please, we are entitled to wear cowboy boots to our own revolution”. – Naomi Wolf

This collection channels the 21st century feminist who is not apologetic about being a woman. She is not restricted by conventional feminine notions of dressing. She dresses to show that she is competitive, adventurous and sexy. She isn’t fighting for equal rights but is competing to come out on top.
The Alali Boutique collection for Spring/Summer 2013 combines athletic elements such as the raglan and dolman sleeves, triangular silhouettes and the racerback with feminine, elegant features such as the hourglass impression, draping and sheerness.
The nonchalant juxtaposition of neon prints reference the 90s and characterize the adventurous nature of this woman, while the monochrome, nude and neon represent her versatility.

Check it out!

“Lipstick + Free Speech” – Alali Boutique S/S 2013 Collection Lookbook

E: [email protected]
P: 07066912089 | 08133282944

Creative Photographer:
Oroma Cookey-Gam
Photography: Alistair Englebert Preston
Models: Damilola Teidi & Oghogho Obrutse
Jewelry: Savvie Hair Boutique


  1. Huhu

    December 17, 2012 at 3:12 pm


  2. taiwo

    December 17, 2012 at 3:34 pm

    not bad.

  3. Gold

    December 17, 2012 at 3:42 pm

    I see u sweets, Dami…more grease to ur elbows

  4. Lola

    December 17, 2012 at 4:02 pm

    It seems these models are just starting their career.

    • I Can't Shout

      December 17, 2012 at 4:40 pm


    • sumi

      December 18, 2012 at 2:11 am

      lol.. thats funny. with this type of work the did… it might also be the end of their career..

    • Tiki

      December 18, 2012 at 2:37 pm


  5. nems

    December 17, 2012 at 4:49 pm

  6. Syl

    December 17, 2012 at 8:30 pm

  7. Leanne

    December 17, 2012 at 8:32 pm


  8. Sonia

    December 17, 2012 at 9:02 pm

    great clothing, bad styling

  9. ebrufles

    December 17, 2012 at 10:16 pm

    As i scroll down the collection gets better, really nice

  10. ThefashionInnovator

    December 17, 2012 at 11:55 pm

    Wow! I don’t know which outfits to choose!!! They are all so well put together and designed- colour, style, everything. Well done alali!

  11. Peperempe

    December 18, 2012 at 1:23 am

    Is this a joke?

    • Yeezzyy

      December 18, 2012 at 10:50 am

      LOL! Yes its a joke. It MUST be a joke.

  12. dexterz didi

    December 18, 2012 at 9:37 am

    Oghogho and Dami…i see u!!!!mwah.d dress in the 10th pic is my personalfave tho!

  13. Buki

    December 18, 2012 at 11:47 am

    Would have been really nice, but too many bad choices; bad photography, bad styling, bad background and should I say bad models? Maybe bad modeling, they have absolutely no swag!

  14. InCotonou

    December 18, 2012 at 4:38 pm

    i like! the dresses. The models, not so sure. They could have put a little more energy in their poses to add a little va va voom! but the dresses look stunning! i would wear most of them, if I had the figure – LOL- . And they look just right for the festive season – parties, dinners, launches and barbecues with friends etc…

  15. Zingo

    December 18, 2012 at 11:51 pm


  16. ogags

    December 19, 2012 at 6:44 am

    Damilola toh bad!nice one gal

  17. joy

    December 20, 2012 at 10:45 am

    love the pink dress and she is beautiful!

  18. Joyce

    December 21, 2012 at 6:27 pm

    Pink dress (short & long) too big on d model.

  19. observer

    December 26, 2012 at 4:51 am

    designers need to start paying professional models and photographers.

  20. LGHS

    December 26, 2012 at 6:14 pm

    OMG Damilola you look so good. Repping LGHS!


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