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Another One For The Christmas List! – “Si” by Giorgio Armani now in Nigeria

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Si-GA_2643382aWhen I spotted Giorgio Armani’s Si at the airport, it made my head turn. For me, the perfume section in an airport is like a toyshop for a kid. Anytime there’s a new perfume, there’s a large display with testers and of course, the face of the fragrance – that represents what the scent is supposed to evoke. How can a girl say no?!

I saw Cate Blanchett – graceful Hollywood actress, mother of three – with her sculpted face and effervescent smile. I saw the bottle – with a black cover that looked like a jewel, a golden ring atop a pretty vibrant nude bottle. Then I saw the words – Si.

It spoke to me.

Si is the Italian word for ‘Yes’. Giorgio Armani – the designer of the perfume and his fashion house – is Italian, so of course it means a lot to him. He must have had a strong mother growing up, who allowed him to develop his creative muscles designing and honing his eye for fashion. He probably saw her dressing up many times, accompanied her to shop … well that’s what I imagined!

For me, Si reminds me of a girl who travelled to Italy after secondary school to study A-Levels for two years. It represents the time I came out of teenage-hood. It represents becoming a woman.

I said yes to something new.
I said yes to adventure.
I said yes to developing myself.

I walked closer. The attendant turned around and smiled at me. He went on to talk about the perfume and asked politely if I could hold out my hand. I said Yes, I mean Si ☺. He sprayed a pink and black ribbon with “Yes to”/”Si alla” phrases on it and held the ends of the ribbon then rubbed it on the inside of my wrist, then tied it – a different experience that had me blushing.

I raised my wrist and inhaled. The blackcurrant and vanilla hit me. It was sweet, floral and as an Eau De Parfum, strong at the same time. When I read up on it, I saw it had Rose de Mai and Freesia, grounded with earthy Patchouli and Blond Amber Wood. So I could see why it lingered on my skin hours and hours later.

Si is for the strong yet feminine woman.

What have you said ‘Yes’ to lately? Say Yes to Si this Christmas.

Si is available in Lagos at Montaigne Place & Essenza. I’m off to get myself another bottle …. ☺

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Ink Eze is the Founder of AsoEbiBella.com, a platform for sharing African traditional styles. She Modern Culture and Media at the Ivy League Brown University. She honed her skills in advertising and digital media at one of America’s leading tech companies in marketing. She became BellaNaija Weddings editor in 2013, and Assistant Editor of BellaNaija, heading the lifestyle section - Style, Beauty and Living until January 2017. Under her leadership, BN Weddings gained international prominence and became Africa’s foremost wedding media brand with millions of followers across several platforms and coverage on BuzzFeed, BBC & more. #AsoEbiBella became BellaNaija.com’s top feature, with over 1.8 million followers on Instagram. She conceived of BBN Wonderland, Nigeria’s top bridal event since 2015 with Baileys Nigeria. Now she spends her time on AsoEbiBella, and has executed marketing campaigns with local and international brands including HP Nigeria, Orijin and Sunlight Detergent. and sharing her insights with the world. For more Ink, join her on @Ink.Eze | @AsoEbiBella

13 Comments

  1. Grace

    December 16, 2013 at 9:31 am

    That is a really nice write up for just perfume. But please, can you sponsor some of us?

    • yostic

      December 16, 2013 at 2:55 pm

      I concur….it’s much less than N100,000 😀

    • sigh

      December 16, 2013 at 3:45 pm

      trust naijas to bring their sense of entitlement aka begging mentality to the internet

  2. Wuelsebutabby???!!!

    December 16, 2013 at 9:36 am

    Nice write up! Almost sounds like an eulogy to ‘si’. Now, I’m tempted to get one myself (if I can afford it that is) lol.
    P.S: say hello to my little friend when you click on my name. *winks*

  3. Abiola

    December 16, 2013 at 9:52 am

    I’m in love with this perfume already! Si to Love @ Xmas

  4. Don'tcare

    December 16, 2013 at 9:53 am

    Cate Blanchett my love! Love ya! Mwah!

  5. deb

    December 16, 2013 at 10:15 am

    With the description of the perfume, u make me imagine it has a close fragrance to Lancome Tresor midnight rose. Every woman must add that perfume to their collection.

  6. esther edeh

    December 16, 2013 at 10:22 am

    so my friend told me about these perfume..its definitely
    next on my list

  7. Mariaah

    December 16, 2013 at 10:29 am

    Yay! Si to Christmas!! Bellissimo 🙂 BTW, this is by far
    the best “sponsored content” gist I have ever read!! Makes me want
    Si! If you Nkechi wrote this, then you should be a copywriter for a
    big league AD agency. 🙂 I want Si, I want Si, I want Si, I want
    Si, I want Si, I want Si!! Heehee 😀

    • yostic

      December 16, 2013 at 3:01 pm

      I concur…This is how sponsored posts should be done on a site like BN that tries to differentiate itself by having more depth, if not, they are just like any other blog, and advertisers may not value the difference enough to pay more, or even pay at all! Having said that, talent is expensive and rare.

  8. Modella

    December 16, 2013 at 11:59 am

    HMmmmmm

  9. CONSTRUCTIVE CRITICISM

    December 16, 2013 at 1:11 pm

    LOL @Grace.

  10. Star

    December 19, 2013 at 2:41 am

    So I went out and forced my friend to buy me ‘Si’ yesterday. I feel like
    a new woman and I dumped my useless boyfriend
    after. I pray I don’t return to his cheating ass. I can conquer the world with
    this perfume.

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