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Online All the Time? Check Out 4 Ways to Use Social Media to Build a Career



Social Media today transcends just being seen as tools to connect with others and share ideas. It has moved from the social to the personal and even bears some measure of influence on the career aspects of an individual’s life. Today it is easier for employer’s to gauge, through online sources, certain attributes of a candidate’s qualities and suitability for a job.

To use social media to your career advantage is to understand that employers now make use of social media to identify, attract and verify talents. You can stand out and attract a prospective employer’s attention via various social media channels.

While it may not be too significant at the moment social media is beginning to play an increasingly noticeable role in the recruitment process.

Apart from the normal channels of recruitment, person to person referrals now go on via such social channels like Twitter and LinkedIn. Employers seeking candidates will readily ask their colleagues on social platforms to refer any suitable candidates they know. Candidates on the other hand can utilise the many opportunities presented by the nature of social platforms to attract the attention of the HR people at their target organisations.

In a report released by CareerXroads it was shown that as much as 40% or recruiters and business executives believe some key social platforms (LinkedIn, Twitter) have some recruiting value and can help in the recruiting process. The focus in this write up is on what you, as a career individual, can do to utilise social media effectively in your job search.

Show Your Creative Abilities
One of the greatest strengths of social platforms today is that it has democratised the process of showcasing talent. Whether you are a fledging developer, graphic artist, digital marketer, lawyer or security professional it has become easier to creatively demonstrate your expertise and knowledge in your chosen specialisation.

Social media has transcended just Facebook, LinkedIn and Twitter. Forums, video sharing sites, blogs etc have all become essential parts of social media.

If you are the ambitious type you can come up with a strategy to make yourself heard and relevant on any of these social platforms. The next section shows how you can leverage on social media to show your knowledge and value to a prospective employer.

Provide Valuable Insights and Content in Your Field of Expertise
If you commit to learning as much as you can about your career area of choice you can use the various social platforms to provide valuable insights and content which could impress the right people. It doesn’t matter what kind of work you do or intend doing the social media is available to use in showcasing your possible suitability and usefulness to an employer.

Develop Relationships With Industry Influencers
Before the days of social media it was virtually very difficult to get in touch with influencers and important professionals in an industry. Today with the right approach you could be having meaningful conversations with such people on a social media platform.

Build a network of industry influencers as this will not only help you keep in tune with cutting edge ideas in your industry you can also leverage the network and familiarity to get useful tips and insider information on certain suitable opportunities.

Optimise Your Online Reputation and Profile
These days more and more employers may readily check you out online to get an idea of your antecedents and determine how suitable you are for the job. Managing your online reputation is all about ensuring that work shows when people search for you will consist of information that will showcase your expertise, quality and suitability as a professional in so and so area.

This means you should use all necessary social platforms (many of them are high ranked sites respected by Google). You can also create online resume profile on career platforms like Ngcareers and put up the best possible information to showcase your work history, experience, achievements and career related projects. When someone checks you out your social media profiles should show videos, articles, designs (if you are in a design related industry), projects etc that you have accomplished. Let your online presence speak volumes of your ability and promise as a career individual.

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Paul Eze is a co-founder of Ngcareers, Nigeria’s top jobs and career community where thousands of individuals and professionals find interesting jobs and connect based on career interests. You can click here to Join Ngcareers FREE


  1. tinnu1429

    December 11, 2013 at 9:40 am

    Educative ,thanks BN

  2. Spread Media

    December 11, 2013 at 9:56 am

    I totally agree with this write up. I believe instead of staying idle, job-seekers can harness the power of Social Media to get employed. Doing a search for “social media” on Jobberman shows us that a lot of Nigerian Companies are realizing they need people with such skills. Social Media is here to stay.

  3. lola aji

    December 11, 2013 at 10:49 am

    lovely BN

  4. Black Child

    December 11, 2013 at 11:25 am

    That was an educating article. A more detailed guide would be appreciated, so people would know exactly how to go about it.

  5. Grace

    December 11, 2013 at 11:53 am

    Good article.#noted

  6. Rox

    December 11, 2013 at 1:54 pm

    Thank you Mr. Paul for educating me by throwing more light on it.. this one no school will teach expect University of BN. appreciated

    • Paul Eze

      December 12, 2013 at 11:14 am

      You are welcome Rox. You might want to join hundreds of thousands of career individuals on Ngcareers as we set to launch the first real career community for people to discover and engage on their career area of interest. See

  7. Semako Jinadu.

    December 30, 2013 at 9:19 pm

    Thanks for this piece. Most undergraduates and fresh graduates are yet to realise that what they post/share/tweet online can hamper or enhance their career journey and success. Perception is created the moment we post/share/tweet anything on social media. People form images of who we are from what we share on social media.

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