Heineken®, “the World’s leading international premium lager beer” has kicked off its UEFA Champions League Trophy Tour in Nigeria.
The trophy which arrived in Nigeria yesterday with ex-international footballer and coach Ruud Gullit, will be in Nigeria for the tour from Thursday 13th – Sunday 16th March 2014. The tour, which has been presented all over the world for 8 consecutive years by Heineken will be give Nigerian, Argentinian and Vietnamese football enthusiasts the chance to meet the trophy this year.
Speaking at the Trophy Tour press briefing in Lagos, Walter Drenth, Marketing Director Nigerian Breweries Plc, said,“the Champions league trophy tour, outside of Europe, is a uniquely Heineken® experience. Heineken® is the world’s most International Premium Lager beer and the only brand able to take the trophy on an international tour.” Drenth continued, “The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. The Trophy Tour demonstrates the true global reach and appeal of the UEFA Champions League making there no better partner for Heineken®. We are delighted that together with UEFA we can reward the passion and dedication of football fans around the world by taking the trophy to them.”
View photos of the event and the happy football fans that got to take photos with the trophy.
The Unveiling of the Trophy
Smile with the Trophy!