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Jude Okoye’s Fiance Ify Umeokeke stars in Soulmate Lightening Creme Ad | Watch



Ify Umeokeke 2Just a few weeks ago, she got engaged to her love, Jude Okoye, now MBGN Tourism 2012 Ify Umeokeke is the face of a new ad campaign by Soulmate for their Lightening creme and Moisturizing creme.

The TV ad features Ify alongside fellow model Ure Scott Kalu and popular actor Hafeez Oyetoro aka Saka.

The ad’s voice over is provided by Maria Okanrende, who played Foye in Shuga Naija.

Watch the Ad


  1. Mademoiselle

    June 17, 2014 at 3:18 pm

    Ok naaa, very soon they will attack Dencia like she created bleaching cream!! Whereas, these ones have gone as far as creating an ad for it (tastefully done though, I have to say). Hmm!

    • Dizzy

      June 17, 2014 at 3:28 pm

      Was it? ….. Was it tastefully done? Okay. Maybe it’s my computer.

    • Mademoiselle

      June 17, 2014 at 9:39 pm

      I think so, well, in the sense that it wasn’t done in a blatant “lighter is better, if you’re lighter your life will change” type of way.
      I’m not endorsing them o! And I defz won’t be buying the moisturising cream or the lightening cream.

    • baby

      June 21, 2014 at 2:05 pm

      if u cant afford whitenicious u can @ least afford soul mate! lolz

  2. LotusFlower

    June 17, 2014 at 3:25 pm

    So the dark-skinned woman doesn’t deserve to have the door held open for her? How silly.

    • Plush

      June 17, 2014 at 4:17 pm

      She does o! But Saka haff distracted with soyoyo woman!!! Lol!

      Meanwhile, if you went to a boutique and it was the security man/door man that was offering suggestions of what to try on, you no go wonder?

    • Abi

      June 18, 2014 at 11:43 am

      LWKMD…Na real Soyoyo! hehehehe

  3. Blossom

    June 17, 2014 at 3:33 pm

    my thoughts exactly Mademoiselle!…

    • The real Blossom

      June 17, 2014 at 9:04 pm

      I’m sorry but I’m writing to let you know that I want my name back. There’s not enough room for more than one Blossom here and I’m already taken. Thanks so much and good luck finding your own identity. #Thanks #GiveMeMyNameBack #BringBackMyName #BNPostMyComment #StealingIsStealing #YesItIsThatSerious #OkayBye

    • [email protected]

      June 19, 2014 at 2:59 pm

      hahahahahaahhahahh @ #bringbackmyname.
      Biko Blossom bring back the real blosom’s name

  4. Dee

    June 17, 2014 at 3:38 pm

    Stupid ad

  5. LagosOcrazy

    June 17, 2014 at 3:52 pm

    Black is Beauty! I wonder how long it would take us Africans(and I mean Africans in general) to realize this.

  6. Mary

    June 17, 2014 at 4:03 pm

    makes no sense at all

  7. princess

    June 17, 2014 at 4:07 pm

    I’m speechless…. what is this ad biko? Sighhh! We need better creatives in Nigeria.


    June 17, 2014 at 4:08 pm

    While I like the ingredients of the Cream, I HATE THIS COMMERCIAL!!!!!

    There’s absolutely NOTHING Wrong with being Chocolate skinned, how can you market a product to Africans and act like black is NOT beautiful!

  9. princess

    June 17, 2014 at 4:34 pm

    Not to talk of the ridiculous amount of money they would have put into this equally ridiculous advert! Smh

  10. sum1special

    June 17, 2014 at 4:34 pm

    Ify is elegant.

  11. hahah

    June 17, 2014 at 4:40 pm



    June 17, 2014 at 4:42 pm

    The Voice Over Tho’…Francobritainafrican

    • baboushka

      June 17, 2014 at 5:59 pm

      Maria the voice over artist was raised in England

    • chi-e-z

      June 17, 2014 at 10:27 pm

      I agree I hate Foye’s voice in Shuga not to talk about on an ad. I don’t know if it’s her voice or the brit accent… it just sound’s too harsh for my eardrums. Thank goodness I stay in the states I’d wanna slap any black girl that comes to me talking like that. I’ve had British friends but their accents are not as harsh as hers.

    • niki

      June 18, 2014 at 4:48 pm

      Its called individual differences

    • obitalk

      June 19, 2014 at 11:13 am

      Britico accent is better that american accent, honestly I don’t know what you are on about!

  13. nene

    June 17, 2014 at 5:01 pm

    i see soulmate is tapping into the bleaching cream market. this is a terrible advert, ethically and creative-wise. and the voice over is horrible too. do the advert well or stick to radio adverts. thank you.

  14. lovingme

    June 17, 2014 at 6:07 pm

    Call it whatever fancy name you like to sound touché!( lightening, brightening, fairing, toning) Bleaching is bleaching. The price you pay for it is so dear later in life when the inevitable aging process starts. Please bleach all you want to this is only for those who want to reason!

  15. Bunmi

    June 17, 2014 at 6:31 pm

    Three songs in one ad? Horrible ad. Nigerians & mediocrity are intertwined.
    The two models are pretty but the weaves make them have big heads. These wowo faced rich men know how to pick fine girls.

    • Anon

      June 17, 2014 at 8:11 pm

      Very sound comment. I laughed at the end bit.

  16. Moi

    June 17, 2014 at 11:35 pm

    Who approved this commercial? In his/her mind….this is good?

  17. SOLO ACT

    June 18, 2014 at 3:12 am

    this is just like the “fair and lovely” indian commercials. the fact is that there is a market for these things. our more successful men crave lighter women so u have to use lightening cream even though your facial features are the same! mchew

  18. Bolanle

    June 18, 2014 at 10:27 am

    Wait! If I remember correctly, Soulmate is the hair cream I begged the hairdressers not to use on my hair! The one that has that local Nigerian smell! They make body cream too? Wonders shall never end!

    • Anon

      June 18, 2014 at 7:39 pm

      Yes. Me too. Horrid smell.

  19. sopa si rice mi

    June 18, 2014 at 10:57 am

    And to think L’oreal has a hand in this..

  20. Winston Balagare

    June 18, 2014 at 12:09 pm

    I wonder–was it Jude or Ify who rubbed this cream all over Cynthia Morgan’s incredibly curvaceous body?

  21. me

    June 18, 2014 at 4:28 pm

    Grandma’s coconut oil (adi) + shea butter will do wonders for the skin. Soulmate Lightening Creme stop encouraging self-hatred.

    What are the hidden ingredients in the creme you are promoting??????????

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