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Fola Daniel Adelesi: Is Packaging About Deceit?

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Fola DanielFor so many people, when they hear packaging, the next thing they think about is deceit; so they say they don’t want to be  a part of it. They start talking about those who borrow what they don’t have to please those who are not looking at them. Some of them think it is the concept of faking it till you make it. I think you are missing the point.

What then is be the real concept of the packaging we are talking about? I will give you an idea. Many people accept that products from the apple company are very expensive. Despite the price, Apple is still raking in a lot of money. They have a good product but more importantly, they have the right packaging.

I don’t necessarily think that they make the best gadgets, but what whatever it is that they do always get the attention of a lot of people. Someone else out there might be making a better computer or a better phone with more functions and at a better rate to the end user. And trust me, our Chinese brothers are doing a great work at that. But people follow the person with a better package. Even those who cannot afford the cost of the better package still want it.

I was on a radio show recently and without the intention to achieve any rhyme, I said ‘if you no package you no go see anything pack go house.‘ It was a show where I was required to do pidgin in motivation so what that means is: if you don’t package you will have nothing to pack home.

Packaging gets you into the hearts of many people even before they admit that they like you or they don’t like you. If your job requires being acceptable to people then you will admit that packaging is very important so that you can move forward.

Take a good look at those who speak to you all the time. Maybe some motivational speakers or pastors will be very good examples for us to consider. There may be a speaker who has all the content in the world but is crude and does not look good. You dont get to invite that kind of speaker because you dont event listen to him or her. The other speaker on the other side may not have so much content but as Nigerians will say, he is mouthed  he knows how to sweet talk everyone into something or knows the perfect way to say the little he has to say even if it means nothing. So this guys who is mouthed keeps getting all the great speaking deals and the guy who knows what to say is struggling with peanuts and is mostly speaking for free.

Isn’t packaging what they teach you when they prepare you for job interviews? They tell you how to dress and what colours would be appropriate for a job interview. They tell the ladies how to sit and what gestures may be inappropriate and the makeup that may be too much. In fact, some interviewers ask you to sell yourself in sixty seconds. That means we are give you the chance to package yourself and deliver to us. If we like the package then we can buy.

I will never emphasize package over content. In all of my writings and speaking engagements in different places and levels, I have always talked about the need for the right content and matched with the right package.

Don’t ever forget that people will see the package before they see the content. Going by the purchasing habit of people and if you understand marketing, you will see that most people even buy the package and not the content.

I guess you have been doing so well at what you do but others seem to be doing better. Maybe packaging is one thing that is left out in your business. If that is what you need to fix, please don’t hesitate to fix it.

Again I say that packaging is not about deceit. Packaging is just presenting good things in a great way. If you refuse to present good things in a great way, someone else will sell bad stuff as a great stuff. Never lie about what you are but you will do yourself some good to sell yourself nicely.

Fola Daniel Adelesi (also Fola Daniel Speaks) is a Professional Public Speaker, Learning & Development Expert, Communications Professional, and an author of more than 13 books. He's a highly engaging training facilitator who holds his audience spellbound when speaking at gatherings. Apart from his several platforms which include banks, insurance companies, and religious organizations, he has been part of some national television shows and he spoke so intelligently. Some of his published books include: - Get Up and Hit That Goal - Basic Skills for Outstanding Leadership - Breaking Grounds Despite Backgrounds - Writing Business Proposals - Indebted to Ignorance He's also a highly skilled master of ceremony with excellent poise and diction who is endeared to many corporate clients. He was on the Debaters TV reality show Season 1, he presented 'You Can' on Radio Continental in 2011 and he did motivational segments on Galaxy Television from Dec. 2008 to August 2009. He currently features consistently on Channels Television and Television Continental, two of the leading TV stations in Nigeria to discuss national and youth issues. He keeps a vlog at https://youtube.com/foladanielspeaks and his books are available on https://amazon.com/author/foladanielspeaks or https://ediblepen.org/shop

9 Comments

  1. Sugar

    March 14, 2015 at 10:55 am

    A male friend once told me this………… Before a man knows you have a good attitude or you come from a good home or ur a “wife material” they are moved by what they see and get attracted.
    Men are moved by physical appearances. Men respond to beautiful looks.
    The physical matters to men. It appeals to their ego and vanity.
    Look, the guy is not God. Only God looks at the heart. The rest of us look at appearance
    You need to package urself well, dress well, not necessarily designers but at least look neat and be presentable. If you have good attitude and dress shabbily, dont expect a man to approach you cos the physical is not attractive.

    • cindy

      March 14, 2015 at 3:38 pm

      When will you learn? I came into this article jejely minding my own business without even thinking about a man but you just had to bring your specie up. Y’all acting like you are God’s gift to women. Pls take several seats. If it’s that way, who says women don’t like packaging too? If a woman says she prefers a guy who packages himself with a car now you’d be the first to shot “gold digger”. Mtchew, get out of here joor.

    • nene

      March 14, 2015 at 7:35 pm

      lmao. cindy tell him o! when a woman wants a packaged man, she is called a whore and a gold digger.

    • IsThatWhyWeAreHere?

      March 16, 2015 at 4:15 pm

      LMAO!!! Took the words right out of my mouth.

  2. Banjo

    March 14, 2015 at 12:37 pm

    This is enriching. Match your contents with the right package. Some ppl have lots of great content but with wrong package. That’s a loophole in any industry.

  3. spoonfullofsugar

    March 14, 2015 at 2:42 pm

    Nice but to be honest Fola Daniel, I think u can do with better packaging

  4. Sisi

    March 14, 2015 at 5:49 pm

    Fake it till you make it!

  5. tatafo

    March 14, 2015 at 8:06 pm

    Be real and stop being fake….when u are what u present in and out commands a whole lot of respect.dressing neatly is diffrent from faking up….packaging ursef to be what u are not wll land many in trouble.

  6. Anonymous

    March 14, 2015 at 9:31 pm

    No matter how much you package dirt eventually it’s stench will be unraveled. Yes we all “may” be moved by appearances be it in products or individuals eventually what it/they truly represent will be seen and that will surely determine whether we stay either as customers/clients or partners. Everything always stands the test of TIME not PACKAGING & that’s my opinion.

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