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Nigerian Promoters in America decide to boycott “Overpaid” Nigerian Artistes



NAPNigerian Promoters USA is an organization composed of event promoters based in the USA primarily targeting the Nigerian market. Members of the organization have decided to “boycott” Nigerian artistes. Based on their press release and flyer, they believe Nigerian artistes are overpaid, the quality of performance is low (lip syncing) and the process of the dealing with them is disorganized including their entourages.

Read their press release below – via NotJustOK

“Over the years, it’s been enthusiastic priority for Nigerian promoters based in the USA and in the “Diaspora” generally to improve, expand and promote Nigerian (African) music to the best of our ability and we have worked very hard over the years. From mixing to producing to waiting outside radio station’ studios for countless hours BECAUSE WE WANTED TO ENTERTAIN FANS OF THE MUSIC as well as get our wonderful music (AFROBEAT) noticed and enjoyed by the world.

We are based in the USA where it’s a third of the price to book a local talent (and by local we also mean internationally known, mainstream artists) than it is the prices being pitched to us by Artists’ Managers and publicists and ex high school buddies and side chicks and present girlfriends and “Outlaws” aka wannabe promoters who throw “good” money at these artists and get them to commit to events that they (AND BY THEY WE MEAN THE ARTIST AND THE WANNABE BOTH) have no idea about.

we would also ask and prefer that our artists concentrate more on improving their acts or performances for their fans cause that’s really what this is all about.
we didn’t become professionals and promote Afrobeat and put together great international events to get these artists to where they are only to be bamboozled by a wannabe or a greedy manager or an artist who just looks at us (and the fact that we live abroad) as mugus!

we no be mugu and this has to stop!

we ask that when artists are putting shows together that they be musically involved and also have a stake in their own show. cause really we are spending blind money on some monstrous atrocities presented as tours and performances.

Price quotes are out of this world and in fact have become just really colossal and not in a good way at all. Paying more money for artists (who are overpaid in Nigeria and have gotten used to it) than I am able to make has never been good business as it will never be! we do not do this for show, just like our wonderful artists, THIS IS A BUSINESS. Business should make sense.”


  1. @edDREAMZ

    March 16, 2015 at 9:55 pm

    Hey is not is not by force ok……. So go slp if una never ready to pay simple……

  2. newbie

    March 16, 2015 at 10:04 pm

    …piece could have done with some editing, although I get and agree with the general gist. Presentation is everything. It read like an angry rant.

  3. princess

    March 16, 2015 at 10:14 pm

    lol…..I agree though. I can not personally pay to watch Nigerian artistes perform on stage. Why do you have to lip sync every word of your song. haba

  4. Tee

    March 16, 2015 at 10:23 pm

    Yes!!! From personal experience I 100% agree with this. Its the same in the UK. Some artists/managers need to fear God and think before providing prices. I’d be a bit more understanding if prices included the cost of dancers, a live band etc… But when you arrive late to give an unrehearsed- half lip-synced- vocally poor- crowd sing along- lazy performance you can’t blame us.. In short people need to fix up

    • Phew!

      March 16, 2015 at 10:39 pm

      Then they show up late….like LATE and perform for like 1/10th of the time they are being paid for

  5. Sisi

    March 16, 2015 at 10:34 pm

    One of the reasons why I have never and will never pay to watch any artists perform, I’ll rather pay to go to a comedy show the likes of Bovi.

  6. nwa nna

    March 16, 2015 at 10:37 pm

    Lmao! I’ve seen a couple of Nigerian artist perform live & they were mediocre at best, just because you are yelling into the mic & jumping around on stage does mean shit! All they did was assault my poor ear drums like it offended them.

  7. concerned

    March 16, 2015 at 10:56 pm

    So true. Even those who claim to celebrate decades in the biz can’t be bothered to show up early and put together decent performances. Back in the days when indigenous artists didn’t have the opportunities today’s artists do, they took the craft more seriously and were passionate about getting somewhere. Now that entertainers have opportunities their predecessors would’ve killed for, they can’t even be bothered to prove themselves. Its sad how we take things for granted and end up becoming our own worst enemies.

  8. Joke

    March 16, 2015 at 11:19 pm

    That’s what Nigerian American promoters deserve. They treat Nigerian artists based in the Diaspora like crap and treat the ones from Nigeria like gold and they expect to get the best out of them. For where? Ha! ha! ha! Ya’ll created monsters, now deal with them! Abeg, 9aija artists, charge them their mothers for your mediocre performances or how else will you pay for the expensive music videos you shoot all over the world and big lifestyles? Nonsense.

  9. Marlvina

    March 16, 2015 at 11:27 pm

    Hmmm! some people market go spoil be that…especially the ones that ‘laugh’ as they share jokes on stage! msheww!

  10. kene

    March 16, 2015 at 11:38 pm

    They choose to promote that garbage called music, wack lyrics over software beats.. Una get time…

  11. O~Intuition!

    March 16, 2015 at 11:48 pm

    USA Artistes Promoters in Nigeria should boycott “Overpaid” USA Artistes… #QED #Capisci #WatchLivePerformancesOnline #GetFreeSongsOnItunesORBuy #YouTubeISAGoodSourceOfALLMusic

  12. O~Intuition!

    March 16, 2015 at 11:54 pm

    In Addition, they should encourage the Nigerian Artistes in The USA/Diaspora to do more/better.
    They understand the demands for the Nigerian Artistes back home, so they should quit the irrelevant ranting..
    They should take several seats!

  13. Naija Arts Movement

    March 17, 2015 at 12:39 am

    DUMB promoters, if una no get money make una park well MUMU, you people never supported NIGERIAN arts so now u want to eat from dem.

    Last last u people will still beg for dem to come over no be fans?

  14. cara

    March 17, 2015 at 12:55 am

    so true esp HKN crew they pack demselvs likes sardines and all u hear is a do playing the record

  15. TheRealist

    March 17, 2015 at 1:10 am

    Well they can go back to showing Nollywood videos on Naija independence day in community centers…. [email protected]

  16. Mika

    March 17, 2015 at 1:34 am

    Nigerian artists just need to do better period whether in Nigeria or outside. They have a huge fan base in several African countries and would just come on stage for 10mins and leave like Davido and his crew did in dallas. He was so high he was fumbling with his own lyrics. Rubbish!

  17. tunmi

    March 17, 2015 at 1:55 am

    Valid point by promoters. They could also do to bring in varied talents, if the costs allow it. I’m still waiting to see Brymo perform live

  18. Sunshine

    March 17, 2015 at 4:11 am

    I dont understand the force, dont go watch or promote them if you cant deal with the crap.. Who watches their shows anyway?

  19. eyong

    March 17, 2015 at 4:17 am

    Oh, all these people should shut up! The crowd determines what is hot and what the like. Like all businesses it’s all about supply and demand! Obviously, if you’re going after an artists that means you must be feeling their sound, and they must be hot at the moment. Besides, the promoters earn WAY MORE THAN THE ARTISTS! same way the film producers earn way more than the actors! Don’t act as if they’re doing you a favor, or vice versa, it’s BUSINESS! IF YOU CAN’T AFFORD DON PERIGNON MY BROTHER SETTLE FOR GUINESS! Na by force? If you can’t afford P-square get Koredo Bello! Mtcheeewww

  20. lol

    March 17, 2015 at 5:50 am

    oh hey DAVIDO& KCEE!

  21. chi-e-z

    March 17, 2015 at 6:07 am

    well hmm nawa oh issorait… but who is in charge of getting audio/mic engineers/sound people in nigerian functions is it promoters cause I find the equalization is never set up right and always a lot of static so artists yell instead of let the mic carry their voices.I think some real sound people like the one’s from SA singing competions and such would really help. That definitely needs to be addressed but this letter just sounds like a fustrated rant.Maybe appropriate management for musicians as far as performance set up and staging would help. I’ve seen eve artists I know sing great struggle b/c of terrible mic and stage set-up. Promoters fix that. lol @ side chick part tho.. these people r jokers.

  22. idomagirl

    March 17, 2015 at 8:11 am

    So true. Overpaid artistes who show up hours late and shout ‘yo, yo’ while ‘Not Just Okay Dot Com!’ sounds in the background. Mediocrity all around, wack lyrics and even more wack stage performances, and if you dare complain you’re branded a hater.

    Do better abeg.

  23. henry

    March 17, 2015 at 8:49 am


  24. MAry

    March 17, 2015 at 9:50 am

    this is so true, and timely.
    all these artists do is just jump around the stage screaming and waving and dancing and shouting out their songs.
    no proper stage coordination, no proper entertainment.
    we don’t have proper stage entertainment… all we have is a terrible sound system frog jumping artists.

  25. Jae_johnson

    March 17, 2015 at 11:43 am

    so far,i’ve only seen one real performer only ASA!!!!

  26. jojo

    March 17, 2015 at 8:46 pm

    Is this from a set of people that are pitiful are organizing and promoting events?
    You are just as guilty and literally make no effort at all…..
    both sides need to sit up. as for the prices they desire and are paid, this has always been up to the individual person/team. If it does not suit you, then don’t schedule them. Book decent arenas and advertise your business properly. it is not about going to a couple of African stores and dumping terrible looking flyers.
    Work the business, then you will be in a position to stipulate how much you are willing to pay.

    When you go for a job here don’t you negotiate your salary?

  27. NaijaPikin

    March 17, 2015 at 8:49 pm

    Shout out to Flavour for throwing an awesome show in NYC last yr/abi 2 years ago. Dude was ontime, had a live band, performed over 10 songs, had crowd participation. It was an awesome show.

    Why would I pay $100 to go and see Beyonce who sings, dances, has a live band, backup singers, puts on elaborate performances for about 3 hrs. And then pay the same to see one naija artist who hops around stage for 20mins after coming in late. and then he bounces. I work for my money. I will only support naija artists that make sense.

    I have heard psquare also puts a lot of effort into their shows. I will pay to see them.

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