Students and youth make over 60% of the Nigerian populace and generate between 30%-60% of the annual revenue of major FCMG, Telecoms, Beauty, Clothing and Textiles and ICT companies, yet most brands still find it tough to connect with this market segment.
That is why Strands Events is mixing entertainment and gaming experience with one-on-one sales interaction, to create the BonMarche Fairstival aimed at engaging this sought-after target group.
The event organisers predict an average of 4,000 daily visitors at the upcoming Unilag edition to drive value and results for participating brands. This diverse Fairstival attracts national and international exhibitors from different sectors.
BonMarche Fairstival UNILAG (10th edition)
Date: 11 – 16 May, 2015
Time: 9 AM Daily
Venue: Unilag Recreation Park by the Main Gate
The BonMarche Fairstival edition would be holding in 10 campuses this year from May to December, starting with Unilag in May, then to OOU, YabaTech, UniUyo, UniCal, UniBen, UniPort UniAbuja, OAU and UNN.