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A Luxe Ambiance, Hanging with Media Pros & Welcoming A New Beauty Brand! All the Scoop from Elizabeth Arden’s Launch in Lagos

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Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015050

Jennifer Obiuwevbi & Noble Igwe

When I first heard skincare & beauty brand Elizabeth Arden was launching in Nigeria I must admit I was pretty excited. After the Elizabeth Arden Red Door perfume made a great first impression as my first Valentine’s Day present, I’ve since had a soft spot for the brand.

Slated to take place on Saturday 21st March 2015, I expected the media event to be more formal than it actually was. With online, television and print personalities in attendance, the event proved to be a hub of media professionals and great conversation.

Personalities like the Elizabeth Arden Brand Ambassador for Africa, Adeola Ariyo; Adesuwa Oyenokwe, Eku Edewor, Zainab Balogun, Alali HartOnah NwachukwuNoble Igwe, Ono Bello, Liz Awoliyi, Tewa OnasanyaLatasha Ngwugbe, Zina Anumudu, Yemisi Odusanya (Sisi Yemmie), Titi Oyinsan, Denola Adepetun, Funke Babs-Kufeji, Ezinne Alpha, Anthonia Soares, Stella Maris and of course yours truly Jennifer Obiuwevbi of BellaNaija Beauty, were in attendance making it a great way to spend the Saturday.

Adeola Ariyo (Elizabeth Arden Brand Ambassador for Africa)

Adeola Ariyo (Elizabeth Arden Brand Ambassador for Africa)

Jennifer Obiuwevbi

Jennifer Obiuwevbi

Eku Edewor

Eku Edewor

Zainab Balogun

Zainab Balogun

Denola Adepetun

Denola Adepetun

Ezinne Alpha

Ezinne Alpha

Mariam Adeyemi

Mariam Adeyemi

Anthonia Soares

Anthonia Soares

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015043

Queen Ogunsile

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015021

Ifeyinwa Ojekwe

Godson Ukeagbu

Godson Ukaegbu

Latasha Ngwugbe

Latasha Ngwugbe

Adeola

Adeola Adebiyi

Noble Igwe & Zainab Balogun

Noble Igwe & Zainab Balogun

XXX & Adaku Ufere

Yewande Thorpe & Adaku Ufere

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015037

Adeola Ariyo & Alali Hart

Titi Onyinsan

Titi Oyinsan & Naresh Paryani

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015014

Olubukunola Femi-Dagunro & Toyin Emmanuel

Kenny Lakhwani, Alali Hart & Johnny Lakhwani

Kenny Lakhwani, Alali Hart & Johnny Lakhwani

After bracing the hot Lagos sun to the door of the Talindo Steak House at Victoria Island, Lagos, and 2 flights of stairs in my heels, I was greeted by fresh roses and an ambiance of luxury that the EA brand exudes. Tables were covered with EA skincare and makeup products I couldn’t wait to get my hands on.

I had barely sat down when more guests started to swarm the location. Before long trays with finger food started circling with a seemingly endless flow of champagne, wine, juice cocktails and more.

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015005

Food!!!

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015034 Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015027 Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015002

Before the official festivities started, I finally got the chance to meet with the brand ambassador, the lovely Adeola. We soon got chatting and she expressed how nervous she was. After spending a while in Cape Town, South Africa, she was now gradually re-entering the Lagos social scene she had missed while away.

Adeola Ariyo & I

After a chat with Adeola

Following representatives of the Elizabeth Arden brand, Adeola gave a speech on the history of the brand and expressed her excitement about its entry into the Nigerian market.

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015039

Johnny Lakhwani

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015030

Alice Cardarelli

She said – “When I heard that Nigeria was one of the African countries Elizabeth Arden was expanding in, I got very excited.” “Not only is Nigeria my home country, and therefore very close to my heart, but it is also a country where women are empowered and driven. And these are values that are core to the Elizabeth Arden brand.

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015051

After her speech, we were then introduced to the Elizabeth Arden skincare range which includes products like their Skin Illuminating Solutions, Moisturizers and more, with the opportunity to try the range of foundations. Yay!

Corne Nel (Managing Director, Elizabeth Arden in Africa) remarked – “At Elizabeth Arden we are committed to our brand’s founding principle that “To be beautiful is the birthright of every woman” and we are excited to invite Nigerian consumers to experience the full Elizabeth Arden offering.

After all the formalities the fun began. Selfies, catching up, networking and pictures were in full swing bringing the event to a climax.

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015033

Stella Maris

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015036

Rishica Tewari & Tolulope Apara Uwhubetine

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015045

Ezinne Alpha & Onah Nwachukwu

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015049

Me & Ono Bello

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015032

Titi & Oscar Oyinsan

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015041

Ono Bello, Funke Babs-Kufeji & Konye Nwabogor

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015017

Eku Edewor, Johnny Lakhwani & Naresh Paryani

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015012

Adesuwa Oyenokwe

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015028

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015003

Yewande Thorpe, Adaku Ufere, Stella Maris & Ezinne Alpha

I cant wait to try all the goodies from my Elizabeth Arden bag…there are a few I’m sure you’ll love!

Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015023Elizabeth Arden Skincare and Foundation Launch in Nigeria - BellaNaija - March 2015 (2)

All Elizabeth Arden products are retailed exclusively at select Montaigne Place outlets.

Elizabeth Arden is distributed in Nigeria by Inter African Marketing.

Additional Photo Credit: @BellaNaijaStyle | @MontignePlace (Instagram)

17 Comments

  1. U

    April 1, 2015 at 4:25 pm

    Noble igwe is equals to Italian capis

  2. pinkie

    April 1, 2015 at 4:43 pm

    Jennifer looks good! oh wow, Adeola looks different off the red carpet.

  3. Joan85

    April 1, 2015 at 4:50 pm

    Lovely people…my mum loves Elizabeth Arden Red Door, her signature scent for years now 🙂
    Good to finally see a full picture of BN’s Jennifer…fine babe.

    P.S.: my tatafo side could not help but notice the absence of Mariam Adeyemi’s engagement ring. #OkBye

  4. nene

    April 1, 2015 at 4:54 pm

    titi fanta/titi oyinsan did not age well at all. alali hart is one stunning and hot woman!

    • Anon

      April 1, 2015 at 8:30 pm

      Same old nasty comment from you. Did not age well my foot.

    • uju

      April 1, 2015 at 9:12 pm

      Hmmmm…. Try hvn twins & u will knw dt motherhood no be joke… Abeg park well.

    • Nahum

      April 2, 2015 at 10:27 am

      Twin babies??? Ah, she even try sef. She looks very good for a woman with twins

    • o

      April 1, 2015 at 11:26 pm

      She had twin girls na, they are around 2ys old I think….its not easy. Pls be kind

    • jummai

      April 2, 2015 at 10:52 am

      Yes oo especially Titi she’s used to be a babe but after child birth she lost that hour glass figure and never got it back.

    • Olanma

      April 3, 2015 at 9:13 am

      Please shut up. When you have a baby you’ll know.

  5. @edDREAMZ

    April 1, 2015 at 5:12 pm

    a.k.a EDWIN CHINEDU AZUBUKO said…
    .
    Yu have really done a great thing with urself no doubt and this noble can so be in every party i swear…. Congrats BUHARIANS….. Sai Buhari
    .
    .
    ***CURRENTLY IN JUPITER***

  6. nneka

    April 1, 2015 at 5:19 pm

    Everyone looks good……..

  7. Lola_Skribbles

    April 1, 2015 at 6:02 pm

    So jealous of your goodie bag! #greeneyed. Carry me along next time. Lols! #Okbye

  8. fell

    April 1, 2015 at 6:43 pm

    How tall is Ono Bello she towers over everyone..she has nice looks…

  9. uju

    April 1, 2015 at 9:14 pm

    Try & hv twins….. Then u go know Sa motherhood no be joke but lots of hard work… Abeg park itself go one side.

  10. BLOSSOM

    April 1, 2015 at 9:49 pm

    CHEMICALS AND FIRST WORLD JUNK.

  11. corolla

    April 1, 2015 at 10:03 pm

    Zainab Balogun for president! That girl is always flawless on the red carpet. Simplicity at its best.

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