It was surprise gifts galore for consumers of Nigeria’s foremost hygiene and home care brand Harpic from the stable of Reckitt Benckiser as they were rewarded in a strategic home visits the brand took to further bond with them.
The mystery home visits was aimed at reinforcing its triple-powered impact for toilet solution through the new campaign tagged “Harpic All in One Toilet Solution“. The visits were led by Helen Paul, the brand ambassador, who personally visited consumers’ homes at Abesan Estate Ipaja, Ogba/Ijaye Estate, Jakande Estate, Isolo, Amuwo-Odofin Estate, Mile 2 and Dolphin Estate with home appliances which include rice cooker, deep fryer and others.
“I was so surprised when I saw Helen Paul knocking at my door. Getting a gift from her is something I will never forget and I am still surprised this happened for real. I’m a user of Harpic and I want to thank the company for the gift“, said Ojo Faith, a resident of Amuwo-Odofin who was one of the lucky winners.
Another lucky winner, Ajibade Oluwafunke thanked Harpic for the exciting moment she had to spend with the brand ambassador. She also commended the brand for their consistency and frequent awareness on hygiene. “When it comes to issues of toilet cleanliness and hygiene, Harpic has been so educative and informative about this and I so much appreciate them. That is why I now use their product“, she revealed.
“Nobody likes to talk about toilet, but Harpic has made it so easy now that we can talk about it openly. That to me is the way to go because we have to take hygiene serious. The government was able to contain Ebola because the citizens were properly educated about hygiene which is top most in Harpic’s campaign“, says Esther Tella at Abesan Estate, Ipaja.
Osinaga Adedolapo, on her part also commended the brand, especially its choice of brand ambassador whom she described as being down to earth. She said she has been a regular user of Harpic over the years because “the company is serious about hygiene and takes public enlightenment serious“.
Other winners include, Florence Dada, Grace Okunsi, Abia Emmanuel, Akinfolurin Olufunke, Motunrayo Lawal, Bolatito Adeniyi, Safiat Animashaun, Shamsia Muhammed, Samuel Ekanem, Ebi Adenola and Grace Ojovo.
The main goal of the home visits, according to the Marketing Director of Reckitt Benckiser, West Africa, Oguzhan Silivrili was to further enlighten consumers on the superiority of Harpic over traditional toilet cleaning methods.
See photos below: