On the 7th of February 2016, Switch Cosmetics hosted bloggers, beauty enthusiasts, prospective partners and guests for it’s soft launch. Attendees enjoyed complimentary beauty services, hors d’oeuvres and 20% discount off products.
According to Oby Iyamah Osifo, the creative director, “the idea behind the social beauty space is to encourage a high level of interactivity using technology to facilitate product testing, beauty consulting and training“.
The Brand Manager, Eniye Osifo explained that communication is an important aspect of the business strategy and so “we try to engage our clients by keeping updated profiles tailored to each individual“.
When you visit, you will find a testing/media station, a makeup & hair studio, nail art/temporary tattoo stations, a retail space and the CMA Pro Makeup Artistry & New Media Arts school.
This week, you can purchase products and book services or register for classes at a 15% discount rate until the end of February 2016. The space is located at 11 Bishop Aboyade Cole street, off Adetokumbo Ademola street, Victoria Island, Lagos.