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Naeto C is the face of Sport Luxe Menswear Brand MXVV’s Harmattan/Dry Collection 2017 | See the Campaign Photos

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naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0008 (1)_bellanaija

MXVV is the birth child of fast rising Menswear Designer Babatunde Oyeyemi. He felt there was a niche in the Urban Wear Market in Nigeria with a lot of urban wear brands very stale and simple he decided to create a diffusion line from Maxivive called MXVV. He also just didn’t want to create an Urban Brand he also wants to create a Nigerian Subculture

This season, we introduce uber talented rapper and mastermind producer, Naetochukwu Chikwe, popularly known as Naeto C as the face of MXVV Harmattan/Dry Collection 2017 (HD17). The HD17 Collection was premiered at the South African Menswear Week Spring Summer 2017 showcase in July, Capetown South Africa .

The campaign shoot was Shot by fine art photographer, Kadara Enyeasi. He recalls Naeto C’s energy as “vibrant, energetic and effortless.”

“I knew we have set ourselves up for an amazing experience choosing Naeto C as the face of the brand for the MXVV HD17 Collection,” Oyeyemi explains in a recent interview  after the successful debut of the HD17 Collection at South Africa Men’s Week.

The HD collection definitely is very Sport Luxe and very versatile, for the new collection the brand definitely was inspired by movements and unique style of fabric and style that breathes fresh air into the world of urban culture in Nigeria. The collection plays beautifully by using fabrics like organza which is rarely used in urban wear this allows that edge of luxury to the collection.

The MXVV brand is the first Urban wear brand of its kind to use the concept of Nigerian Creative Artist. The brand  believes its time Creative Artist collides with Fashion to create a Nigerian Subculture Movement. Let the MXVV revolution begin!

See the Photos

naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0009 (1)_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0010 (1)_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0012_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0013_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0014_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0015_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0016_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0017_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0018_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0019_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0020_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0021_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160815-WA0022_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160908-WA0018 (1)_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160908-WA0019 (1)_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160908-WA0020 (1) (1)_bellanaija naeto c 2017 MXVV CAMPAIGN_IMG-20160908-WA0022 (1)_bellanaija

Credits
Brand: MXVV | @mxvv_ng
Styling & Creative Direction: Papa Oyeyemi | @papaoyeyemi
Photography: Kadara Enyeasi | @enyeasi.k
Model: Naeto C | @naetosuperc

 

18 Comments

  1. B

    September 22, 2016 at 12:46 pm

    • Lucinda

      September 22, 2016 at 10:40 pm

      This was the moment he realised he effed up.

    • Asari Tokunbo

      September 23, 2016 at 12:41 am

      Mosquito net

  2. gbemi

    September 22, 2016 at 12:57 pm

    Very artistic and creative pieces, although suitable for lounge wear (in my opinion) and who wan lounge in this economy eh

  3. Nuna

    September 22, 2016 at 12:57 pm

    Im so happy its called Harmattan/dry collection. More designers need to adopt this

  4. Ginika

    September 22, 2016 at 1:15 pm

    Wow!
    Now go back to the pics and imagine if it was Jay-Z,or Nas, not Naeto C

    • Asa

      September 22, 2016 at 1:52 pm

      I don’t get it. Wetin do Naeto C?

    • Alfie

      September 23, 2016 at 8:57 pm

      Zay-Z will Neva wear such not to talk of Nas. Lol

    • Tiny

      September 24, 2016 at 8:38 am

      Bcos you think retroactively.

  5. cocopops

    September 22, 2016 at 2:29 pm

    Finally someone gets it right, thank you for saying Harmattan instead of Spring or their yeye Fall collection. Copy copy will not kill Nigerians IJN amen.

  6. Ela

    September 22, 2016 at 2:35 pm

    very creative

  7. Mondela

    September 22, 2016 at 3:54 pm

    is it just me or these designs just look gay as shit.

  8. Baby gurl

    September 22, 2016 at 4:58 pm

    I love it although I dunno if I’m interested in seeing boys in see-through stuff. I have always voiced my opinion on this their spring summer autumn winter rubbish. I’m so glad to see this. This is the second Naija brand I’m seeing adopting harmattan /dry ? And the first was also menswear.

  9. John Doe

    September 22, 2016 at 5:22 pm

    This is doodoo.. As in Trash. Naeto C why now?

  10. Tosin

    September 22, 2016 at 7:45 pm

    hinteresting.
    creative like someone said.
    cool.
    the brand name is very ‘global’-sounding and what’s his name Naeto-C is cool.

    dunno who’s buying luxury today but hey

  11. Missappleberry

    September 23, 2016 at 8:11 am

    This one that cannot rap to save his life. Never heard such wack rap in my life. Collection is just blee…dunno how I feel about it

    • Tiny

      September 24, 2016 at 8:36 am

      Honorable Judgina ….Commissioner Two goody shoes! Every single song he released topped the music industry. From kini big deal, 10/10, 5 nd 6 etc was a hit back to back nd hhis fashion sense you cant beat! Ask your friends if your knowledge about music just developed.
      But as a typical Naija breed, you favour the noisy lyrical tungbas and pangolo songs without content

  12. Tiny

    September 24, 2016 at 8:23 am

    This is really cool and I love the fact that Naeto C came through. He gave the designs “the fabulous life” look.
    I see Jay,Diddy nd Nas in this.
    Atleast for once a Nigerian designer got it right.
    Just know MXVV and Maxivive I am a fan of the brand..

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