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“Gidi Gidi Bu Ugwu Eze” – Kenzo collaborates with Akinola Davies and Ruth Ossai for a New Project shot in Nsukka



French fashion brand Kenzo has collaborated with Nigerian Director, Akinola Davies and Photographer Ruth Ossai on a project that depicts the Nigerian youths and the rituals and festivities of the East specifically.

The new project in question was shot in Nsukka, one of the Igbo communities in the Eastern part of Nigeria and here’s your first look at the stills from the film which is to be released on the 27th of April, with photos and a video.

The project is tagged “Gidi Gidi Bu Ugwu Eze” which means “Unity is strength”.

The models cast are from the schools, churches and markets of Nsukka which is Ossai’s own village, all wearing the designer brand’s Summer 2017 collection. According to Kenzo;

The festivities center around a beauty pageant in which the young women of Nsukka support one another to develop a stage for shining a light on their own approach to beauty and glamour.

See more photos below and read more about the project here.


  1. dee

    April 7, 2017 at 6:49 pm

    Nsukka I hail thee! Lool!

  2. Sul

    April 7, 2017 at 8:02 pm

    Lool! Dis to me is a cute disaster. Dts rly how i can dsecribe it

  3. Dt

    April 7, 2017 at 8:54 pm

    Nsukka deje.

  4. Ottawa Queen

    April 7, 2017 at 9:16 pm

    Is this a joke?? As in, this is someone’s project in 2017??

  5. Melvy

    April 7, 2017 at 11:34 pm

    Lol… Biko what is this??? One of the masquerades is married sef.

    • cynthia

      June 10, 2017 at 3:51 pm

      first thing i saw too

  6. CynthiaM

    April 8, 2017 at 12:43 am

    LOL! Nigerians you will not kill me O!
    Una too get mouth. Coming back for more comments.

  7. Mami Soap-soap

    April 8, 2017 at 1:00 am

    My high expectations came crashing. My wings are on fire. Please!!! Water to quench oh!!!!

  8. Lion

    April 8, 2017 at 12:33 pm

    Anugu m alaki such!

  9. cynthia

    June 10, 2017 at 3:52 pm

    dnn naa ni nee….lool

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