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Watch Tobi Oredein discuss How the Beauty Industry has Devalued Black Women



The real life experiences of Tobi Oredein shopping is the basis for her idea about how the dynamics of the media, and as a consequence society, views and treats women based on race.

In this thought provoking talk, Tobi suggests that if the media prioritised the views of black and minority ethnic women, society would be more forth coming when having a conversation about race, racism and the differing lived experiences.

She begins her Tedx Talk with a powerful anecdote on how her white mother’s experience with makeup differed from hers.

She goes on to credit not just the makers of makeup alone, but also the mainstream media, for why-and how-black women, have been devalued in the beauty industry.

See the talk below:


  1. LL

    August 8, 2017 at 2:27 pm

    I’m not sure how to say this but I believe we will have better progress if we stop identifying as victims. We, women and particularly black women. Many women, black women have done so well, are beautiful and have achieved a lot in business, government, media, diplomacy, professionalism, education and much more. Instead of crying about how a shade of makeup is not made for us or how we are not represented, let us keep celebrating and building ourselves. We keep crying that the media ‘they’ created, financed and targeted to ‘their’ own people do not include us; let us keep building until we are formidable and can control our own $#*+. It will also help if black people learn to appreciate black people. A shade of makeup made for them is our least problem. Let’s create our own …and while doing that, let’s create industries that will empower our people to be able to have the purchasing power to create a strong economy. They’re definitely not going to do that for us.

    • Ephi

      August 8, 2017 at 2:43 pm

      Well said LL. Very well said.

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