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Cosmetics Brand under fire for naming Black Nail Polish “Thick as a N—a”



Wycon Cosmetics under fire for naming Nail Polish "Thick as a N---a" - BellaNaijaJust a few weeks after H&M was heavily criticized for their “Coolest Monkey in the Jungle” hoodie, make up brand Wycon Cosmetics has come under fire, Forbes reports.

The brand with stores across Europe and Asia recently released a collection of semi-permanent nail polishes and named the darkest one “Thick as a N—a.”

The move quickly garnered criticism from social media users with Italian beauty vlogger Loretta Grace among the first to criticize them for their racially charged language.

Following criticisms on the make up brand’s Instagram page, the brand released an apology in its comment section, writing:

We’re sorry that this post has triggered these types of reactions: every color from our Gel On collection is inspired, with a cheerful attitude and a pinch of naivety, by famous song titles, many of which derive from the landscape of hip hop. For example “Drop it like it’s hot” by Snoop Dogg, “Bootilicious” (sic) by Beyoncé (sic), “Candy Shop” by 50 Cent, Lollipop, Lady Marmalade etc… The reference here is “Thick N—a” (sic) by DBangz. Wycon is the brand for everybody #nobodyexcluded is our motto and we didn’t mean to offend anybody!

Although the brand is yet to make an official apology for its move, it has removed all hip-hop references from the collection and replaced the names with numbers.

Photo Credit: @TiaTaylorITA


  1. Dolly

    January 23, 2018 at 12:25 am

    Lmao is this what we are doing now, calculated evil publicity stunts. Ok well do we have black owned products…. lets have some “nut as a cracker” book pack or “nasty as a trailer park trash” condoms I mean maybe disrespect might finally help build the bridge.

  2. Dee

    January 23, 2018 at 8:42 am

    I’m beginning to think these campaigns are done on purpose. Because I fail to see how with all the backlash other brands receive for this same mistake, it keeps reoccurring. And I came to the conclusion, somehow they are making huge bucks despite the bad advert.

  3. Purple

    January 23, 2018 at 8:45 am

    Now this is the trashiest/lowest form of PR i’ve seen yet…

  4. mz_titilitious

    January 23, 2018 at 9:56 am

    This campaigns are done on purpose! smh

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