R&R Luxury’s new look was unveiled by the brand’s Founder and CEO, Valerie Obaze, at Indie Beauty Berlin today. Buyers, press and influencers at the Expo were impressed by the appearance and user-friendly nature of the sleek new packaging.
The development of the contemporary look and packaging reflects R&R’s commitment to providing the most effective products to customers in an efficient and easy-to-use manner. Fully recyclable, modern bottles, used for oils and the brand’s award-winning Liquid Black Soap, stay true to the R&R ethos of minimalism and reflect the brand’s ethics. Not only will the appearance of the products be noticeably different for customers, but they will also appreciate the enhanced pump lids and caps, which make it easier to dispense R&R’s luxurious formulas and prevents any spillage and product wastage. . Although the packaging has been upgraded, customers can still expect the same high-quality natural products that they love.
R&R Luxury is headquartered in Accra, Ghana, where the brand owns a store at the newly opened Terminal 3 at Kotoka International Airport. As well as R&R’s flagship store and e-commerce platform in Nigeria, the luxury brand’s plant powered skincare and home fragrance products are also available via retail partners in; the UK, USA, Canada, South Africa and Ivory Coast.
To tie in with the new look and feel of R&R products, the African brand launched its ‘All Good’ campaign today which focuses on four pillars, that are crucial to R&R.
R&R Looks Good: Our sleek new packaging and branding looks good & elegantly slots in to the modern beauty shelf.
R&R Smells Good: We use the purest essential oil blends to enhance the natural fragrance of our plant-based ingredients.
R&R Does Good: We source our raw materials from women in the rural north of Ghana, working with them to ensure quality produce, fair pay and re-investing in the community.
R&R Is Good: Our products are effective, they actually work and bring out the best in your natural skin!
The campaign is expected to roll out across R&R’s digital platforms over the next month with key partners and influencers coming on board as part of a drive to share nature’s gift to Africa with the rest of the world. Customers will see the refreshed packaging appearing on shelves at R&R stores and stockists’ platforms over the next few months and can expect a new look on the on the brand’s website and other digital platforms.
According to Valerie Obaze, Founder and CEO R&R Luxury,
It’s important for me that we constantly develop and evolve the R&R story. Following a packaging survey, conducted earlier this year with our loyal customers, we knew that it was the right time to upgrade our brand look and introduce new, user-friendly, modern packaging. I’m extremely excited to have officially launched our refreshed look at Indie Beauty Berlin, as it is R&R’s first time exhibiting at the Expo.
The ‘All Good’ campaign was a great chance for us to convey R&R’s brand values whilst introducing our new look. I’m looking forward to hearing feedback on the new packaging from our customers and be sure to stay tuned for more of the campaign to be unveiled!
Find them at:
Campaign Photography by Gilbert Asante, Lace Up Media