Notting Hill Residents lament use of Doorsteps by Instagram Influencers

One of L0ndon’s most picturesque and affluent neighbourhood, Notting Hill is, as expected, a famous destination for Instagram influencers and bloggers.

But now residents of Notting Hill, according to Evening Standard, say the area is being blighted by an invasion of Instagram influencers, using homes as a backdrop for flaunting their lifestyles online.

Resident Daphne Lamirel, said the Instagram shoots had increased in the past six months.

At first it was sweet but it’s just getting crazier, the walls are quite thin and you can hear them laughing and directing photos from our living room.

On weekends there will be at least four groups taking pictures at the same time. It’s weird, it didn’t used to happen.

Olivia Lamb, who lives near Notting Hill, said:

They’ll just set themselves up for hours on your doorstep with a range of outfits. They make no effort to move when people come in and out of their houses. I’ve come across our doorstep on Instagram many times.

Evening Standard observed that blogger Camilla Lovell, brought with her, a changing tent and a professional photographer as she shot content for Instagram and her website. She told the paper:

Notting Hill makes up half the entries on any ‘best Instagram spots in London’ list. More cafés here are making themselves Instagram-worthy

Lena Josefine, an 18-year-old blogger from Germany, with 38,000 followers, brought changes of clothes and cases of make-up for a shoot. She travelled in rush hour from the other side of London, and even brought a pink handbag to match her backdrop, a pink house. She said:

The houses are so colourful so [our posts] make the day brighter. We haven’t had any trouble with residents. It’s nice to not use a blank wall like other people. We are always planning our next location, and we bring our suitcases. It inspires my followers to visit London as well. We don’t show the bad areas.

Photo Credit: @kokoala_