Beauty
PSA: Inside the Glamorous Launch of Sir John x Woolworths South Africa’s Second Collaboration
Sir John fans and beauty enthusiast turned out to celebrate the second collaboration between Sir John Barnett , Beyoncé‘s long time makeup artist and South African retail giant, Woolworths SA. This Conversation Capital helmed event feted the new collaboration in style, with TV girl Ayanda Thabethe on hosting duties.
Sir John
Volume 2 is an animal cruelty free and vegan-free offering. In April, Woolworths and Sir John launched Volume 1 for a limited period.
Woolworths head of beauty Vivienne Joseph said the partnership with Sir John would amplify the group’s vision of bringing its customers locally produced products.
“Partnering with Sir John brings the red-carpet element to our make-up range. It is the cherry on top in our beauty offering,” she said
Celebrity makeup artist Sir John Barnett has also worked with Naomi Campbell, Priyanka Chopra and Kim Kardashian-West. He has worked with Woolworths in the past, most notably, a series of make-up master classes in South Africa in 2017 .
“We are aiming to bring Los Angeles to South Africa,” Sir John added. He also revealed that the soon-to-be released Volume 2 products would include a brush set, lip oil and highlighters.
On his Instagram he shared:
South Africa, you never disappoint! Another amazing trip with @woolworths_sa getting prepared for the September launch of Vol. 2 #SJxWBEAUTY ?? Loved hanging and chatting with such an amazing group of women ??
Check out more photos from the event below:
Ayanda Thabethe
Luthando Shosha
Volume 2 of the #SirJohnxWBeauty collaboration launches in September and you can shop pre-launch it for a limited online .
Credits:
Photos by: @ramiieg
