If you are a business owner, no matter how small your business is, one of the dilemmas you’d continuously be faced with is, how to get...
Influencer marketing is a growing trend as more celebrities and influencers are doing sponsored posts for brands. Most times they do this by taking photos of...
When customers review your products and services, it offers credibility to your business. Prospective customers are also encouraged to patronize you when they read good reviews...
On April 20, 2015, Evans Akanno, through personal savings and bootstrapping, started Cregital, “a creative and digital agency that nurtures talents and helps brands make smart...
Small businesses are probably the most thriving sector of our economy today, however there are a host of issues that they struggle with to keep their...
Fashion Business Basics is a 6-part series by fashion entrepreneur with Isoken Ogiemwonyi, which will feature on BellaNaija. You may recall BN featured Isoken and her partner in...
Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a daily basis. We’ve gone from being...
Still on marketing jobs in Nigeria, I have heard lots of complaints from sales reps who thinks that the job is so demanding and demeaning, especially...
At the mention of a marketing job, an average Nigerian job seeker shuts down. In fact, for most young career persons, a marketing job offer is...
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