Vlisco presents “Jeu de Couleurs”! View the Ad Campaign Images & TV Commercial

Vlisco is back with another rich and colorful collection “Jeu de Couleurs”.

From the early batik-inspired colours to today’s bold brights, colours have always been a part of Vlisco’s roots and this collection inspired by richly layered art and photography, flaunts it.

For the Jeu de Couleurs ad campaign,Vlisco teamed up with Dutch artists Carmen Freudenthal and Elle Verhagen. Famous for their works in fashion, advertising and art, the duo created a lavishly layered effect by combining various prints and colours in each image, showing off Vlisco’s fabrics on the human body as well as bold backdrops.

According to a rep for Vlisco, 2013 will be the Year of the Atelier. The Jeu de Couleurs, is centred around one of these core strengths – its range of 200 beautiful colours, many of which are unique to Vlisco. These colours can be combined to create thousands more variations through Vlisco’s proprietary layering techniques.

Vlisco Jeu de Couleurs Collection Ad Campaign

Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija002
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija004
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija006
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija009
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija003
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija005
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija001
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija007
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija008
Vlisco's Jeu De Couleurs Collection Ad Campaign - February 2013 - BellaNaija010

Ad Campaign TVC

Behind the Scenes of the Ad Campaign

Credits
Photography: Carmen Freudenthal and Elle Verhagen
Creative Concept: Vlisco

16 Comments on Vlisco presents “Jeu de Couleurs”! View the Ad Campaign Images & TV Commercial
  • …..just saying February 7, 2013 at 2:42 pm

    Vlisco used to have some great ankara styles to die for now…What happened to y’all? Was always looking forward to ‘em designs :(

  • Docife February 7, 2013 at 2:54 pm

    Very Interesting….

    docife.blogspot.com/

  • saphyah February 7, 2013 at 3:04 pm

    Vlisco still got the best wax ever. Why do people call every wax ankara? #Wondering

  • Lurv it February 7, 2013 at 6:35 pm

    Not impressed. The AD is ………..h

  • Sara Adebayo February 7, 2013 at 7:19 pm

    To the model: You could have been even more stunning with your own natural African Hair. Be proud and say it loud!

    • bukky February 8, 2013 at 1:00 am

      like she’s the one that decided the hair style for the shoot.

    • HABBA February 8, 2013 at 2:52 am

      excuse me but was she the photo director? her job is to model not style plz go and sit down natural ko natural ni mchew

  • Tikka Masala February 8, 2013 at 10:27 am

    Ironic how the entire Vlisco team of developers, photographers, designers, etc is almost entirely white, for a product that is targeted exclusively to the sub-saharan African market, even after all these years and with the rise in popularity. Even though they are originally Dutch-owned, so professional input and contribution from qualified Africans/black people would be progressive. Na wa.

    • Jull February 9, 2013 at 6:32 am

      Thank you for saying this, I was thinking the same thing.

  • temmie February 8, 2013 at 11:51 am

    so dis is what jewel by lisa copied, issokay

    • lovet February 8, 2013 at 11:55 am

      The Jewel by Lisa campaign in late 2012 while the Vlisco campaign was released on the 1st of February 2013.

      It puzzles me that people are quick to attack a Nigerian brand without doing simple research. It’s kinda sad.

  • ALEXA February 8, 2013 at 2:23 pm

    I know the model, good to see her after so many years

  • ebrufles February 8, 2013 at 8:37 pm

    intresting

  • xoxo February 9, 2013 at 10:37 am

    I like Vlisco prints o, but for their prices. I would rather splurge my money on lace fabrics….

  • Jummy February 9, 2013 at 2:21 pm

    very exotic as usual…good job guys

  • Post a comment