Vlisco presents “Jeu de Couleurs”! View the Ad Campaign Images & TV Commercial
Posted on Thursday, February 7th, 2013 at 2:38 PMBy Damilare Aiki
Vlisco is back with another rich and colorful collection “Jeu de Couleurs”.
From the early batik-inspired colours to today’s bold brights, colours have always been a part of Vlisco’s roots and this collection inspired by richly layered art and photography, flaunts it.
For the Jeu de Couleurs ad campaign,Vlisco teamed up with Dutch artists Carmen Freudenthal and Elle Verhagen. Famous for their works in fashion, advertising and art, the duo created a lavishly layered effect by combining various prints and colours in each image, showing off Vlisco’s fabrics on the human body as well as bold backdrops.
According to a rep for Vlisco, 2013 will be the Year of the Atelier. The Jeu de Couleurs, is centred around one of these core strengths – its range of 200 beautiful colours, many of which are unique to Vlisco. These colours can be combined to create thousands more variations through Vlisco’s proprietary layering techniques.
Vlisco Jeu de Couleurs Collection Ad Campaign
Ad Campaign TVC
Behind the Scenes of the Ad Campaign
Credits
Photography: Carmen Freudenthal and Elle Verhagen
Creative Concept: Vlisco
Tags: Carmen Freudenthal, Elle Verhagen, Jeu de Couleurs, vlisco
Vlisco used to have some great ankara styles to die for now…What happened to y’all? Was always looking forward to ‘em designs
Very Interesting….
docife.blogspot.com/
Vlisco still got the best wax ever. Why do people call every wax ankara? #Wondering
Cause ankara is the design
Not impressed. The AD is ………..h
To the model: You could have been even more stunning with your own natural African Hair. Be proud and say it loud!
like she’s the one that decided the hair style for the shoot.
excuse me but was she the photo director? her job is to model not style plz go and sit down natural ko natural ni mchew
Ironic how the entire Vlisco team of developers, photographers, designers, etc is almost entirely white, for a product that is targeted exclusively to the sub-saharan African market, even after all these years and with the rise in popularity. Even though they are originally Dutch-owned, so professional input and contribution from qualified Africans/black people would be progressive. Na wa.
Thank you for saying this, I was thinking the same thing.
so dis is what jewel by lisa copied, issokay
The Jewel by Lisa campaign in late 2012 while the Vlisco campaign was released on the 1st of February 2013.
It puzzles me that people are quick to attack a Nigerian brand without doing simple research. It’s kinda sad.
I know the model, good to see her after so many years
intresting
I like Vlisco prints o, but for their prices. I would rather splurge my money on lace fabrics….
very exotic as usual…good job guys