The Go Karting track at GET Arena was transformed into a colourful, and vibrant space playing host to the launch event with over 2,000 guests excited to meet #TheSpecialOne – Guinness Africa Special.
Guinness Africa Special is all about creativity and expression, and a diverse range of talents were selected to perform from musicians, to a contortionist act to a graffiti artist; everyone who performed showed amazing artistic passion in their performances, connecting strongly with the crowd.
Burna Boy, Ycee, Kolasoul, Magnito, Simi thrilled guests, with Bovi and Jimmy keeping the crowd hyped and energised anticipating the excitement of the night. Super star DJ Spinall brought down the roof with his music line-up, Godwin Strings stole the night with his amazing talent, while Osa 7 used live graffiti to bring alive the famous Eyo image that is synonymous with the people of Lagos.
Made of Black ambassadors, Olamide and Phyno were in full character and in their element and the crowd went wild, especially when Phyno and Olamide performed Ladi together. Olamide even lost his shoes to the excited crowd! Olamide and DJ Enimoney also took the fun a bit higher when they performed Oyadab getting everyone to pose with their Guinness Africa Special.
The crowd had the chance to interact with the brand and also the unique opportunity to make the night their own. They were able to make their own #TheSpecialOne t-shirts, get creative at the face and body painting stand, pose and engage with the props. People were also able to share their excitement and creativity with the crowd by interacting with the digital screens.
GUINNESS AFRICA SPECIAL is the unique quality of Guinness stout with natural African extracts for a vibrant and refreshing taste. The beer is 5% alcohol by volume and sold at a recommended retail price of only N200.
It is a vibrant and colourful brand that has been made by us for us. From the drink itself and the packaging being truly African, to the event space and props that allow young people interact with the brand and make it their own to the advertising that was created by young Nigerian graffiti artist Osa7, this one is ours.
N.B: It is not for sale for persons under the age of 18. Please drink responsibly.