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BN Style Spotlight: Ifeoma Williams



Hey! And welcome to BN Style Spotlight; a periodical feature on the Bella Naija Style page providing detailed fashion analysis of the personal style of a budding fashion star.

For our premiere feature, we chose Ifeoma Williams. This fashion savvy Style Editor of Genevieve magazine, stylist to Mo’ Abudu of Moments with Mo  and Principal Consultant of Fruition is soon becoming an icon to reckon with.

Although, having admitted to being a huge trend follower back in the days, Ifeoma’ s style has transcended seasonal trends and caters only to what looks good on her body, a motto she advises all women to style by.

Being an image consultant, she acknowledges the role having a positive image portrayal can play in all spheres of life ‘Image is everything’ she says, and she keeps hers going strong with the right combination of clothes and a good dose of regular Pilates!

This former Miss LUX and mother of two, is daring in her fashion choices, she is not afraid to show off some skin with short length choices, a no go area for some mums, she treads on it gracefully thanks to those evenly toned legs.

Borrowing the look of the 50’s and 60’s with a little adrenalin rush of inspiration from her fashion icon Jackie Kennedy; Ifeoma displays impeccable taste and an eye for detail in her clothing pieces.

Read on as I analyse her personal style and determine what indeed makes her a fashion icon!

THE 50’S, 60’S AND JACKIE O:The 50’s and 60’s offers great inspiration to Ifeoma Williams’s sense of style; Bright colours, geometric patterns, retro military, the tentative beginning of the A-line and straight skirts and dresses epitomized the sixties.

One accessory mainly used in 50’s and 60’s were hats. With the sixties we had the bonnets; in the mid fifties the hats styles more floral blooms appeared.  Some designs consisted solely of bomb-like shapes covered with flower petals. Later hats consisted of folds of tulle, organza, or swirls of georgette. I guess we can clearly identify where the inspiration of the hat Ifeoma has on, springs from!

Taking a cue from the retro military influence of the 60’s,the combat pockets and buttons give this away, Ifeoma rocks this short navy blue  jumpsuit.

Jackie O remains one of the greatest fashion icons of all time. Like with Ifeoma Williams, she became a symbol of fashion for women all over the world. She set the style for the early sixties with her clean suits and sleeveless A-line dresses. Ifeoma has admitted to going out of her way to dress like the 1960’s icon. This Deola Sagoe A-line Chinese inspired dress with flower embroidered detail screams Jackie!

THE DRAPPED SILHOUTTE: The appeal of Grecian drapery is easy to understand. It is simple but ever flattering. The ruching and the pleats that flow easily around the body are a challenge to the creator and an extreme pleasure for the wearer; it’s got femininity with clean lines, and is every bit uber glamorous.

Ifeoma’s choice of  draped silhouettes is in line with her love for the 60’s glamour.

THE LDA LOVE AFFAIR: In a ‘who are you wearing’ celebrity spotting game; I would be lucky to have a go on an Ifeoma Williams outfit. As Renee Zellweger is to a Carolina Herrera design, so is Ifeoma to a Lanre Da Silva design. LDA designs are inspired by the Victorian era; which were characterised by elaborate sleeves and dresses, sharper tailored jackets which reflected the ideas of early female liberation. This explains Lanre’s loud artistic expression, either in adding a bit of African, Japanese flair or just colour with intense ruffles, pick-up skirts and  decorative buttons. Ifeoma is one to make statements, and can be daring in her fashion choices; So her relationship with Lanre, I would describe, as a match made in heaven!

Ifeoma Williams & Lanre DaSilva Ajayi

Designer, Lanre DaSilva Ajayi & Ifeoma Williams


I particularly adore this look on her; showing her love for the fashion of the 60’s with the straight skirt, Ifeoma here combines individual pieces with delicate details to pull of a striking look.

Here are the Key pieces needed to channel Ifeoma’s look:


This white top by velvet is a close resemblance. Although missing the button detail it is a V-neck with short-sleeve cuffs

Purchase here for £75


Like with Ifeoma’s red straight skirt, this one by Laura Ashley has a deep waist band,belt hoops, side pockets and a button detail.

Purchase here for £48


Ifeoma goes for texture with her oversized clutch; the subtle glimmer of this exotic Jalda stingray skin clutch makes it the perfect accent for this outfit.

Purchase here for $340


Ifeoma chooses to complete her look with Christian Louboutin blue Architek slingbacks. These shoes are literally too die for; a celeb fav, she was definitely one of the lucky ladies to get their hands on them before they sold out.

Channeling looks like in this case, Ifeoma’s is about the idea behind each piece. With these shoes; it’s the presence of two colours and the shoe’s clash with the rest of the pieces of the outfit. For someone who is coined the phrase ‘clash is the new black’ this is far from a surprising added touch!

Here are some high street options that embrace the same idea behind the Architek Louboutin shoes:

Although black being the dominant colour with this shoe, the slight presence of red and blue make quite a statement. This option is best for someone leaning towards the conservative.

Purchase here for £156

This shoe is every bit suitable for this look. The gold accents combined with the gold accessories will bring what seem to be two dull colours alive to complete this look.

Purchase here for £285

Although one colour, the colour clash is undeniable striking, It will cause a few stares and some more applauds when combined with the rest pieces.

Purchase here for £65


While Ifeoma’s bracelet seems to be a three tiered one; this on the other hand is a multi chain gold cuff.

You can purchase here for £176


Ifeoma loves to show some love to big statement cocktail rings. This fulfils those criteria.

You can purchase here for £203

When it comes to accessorizing; Ifeoma knows how to strike the right balance. This she does with a black watch, a simple small beaded necklace and stone clip earrings. Take a cue from her when completing the rest of the look!


  1. Petra

    November 18, 2008 at 1:09 am

    Just a another useful tip to finesse this look; invest in a nude seamless bra as they don’t show under white tops. DKNY, Donna Karen, Wacoal and Calvin Klien offer a great sellection. If you’re largerly blessed then Fantasie and Freya are for you.

  2. kay

    November 18, 2008 at 2:34 am

    fabulous article! she’s definitely one of my favorite stylists out of nigeria. her style has an ease to it that i admire; stylists need not be over-the-top or avant garde to catch your attention and this graceful lady is ample proof of that.


  3. kay

    November 18, 2008 at 2:35 am

    p.s. bella, you and your team are doing a very commendable job with this website. more grease!!!!!!


  4. Kemi

    November 18, 2008 at 2:45 am

    Ifeoma screams ELEGANCE! I don’t even see boobage! LOL. Na wa o! I bow 🙂

  5. Nkechi

    November 18, 2008 at 5:45 am

    I LOOVE THIS ARTICLE! im so proud of u
    (like bella would say!)
    good job bellanaija team!

  6. nini

    November 18, 2008 at 11:50 am

    FABOLOUS ARTICLE!!ifeoma williams is surely a style diva!!
    nyc job by the team.

  7. ephosah

    November 18, 2008 at 12:37 pm

    i think ifeoma williams is one of the VERY FEW style icons we have in nigeria. she understands style and doesnt follow trends like most of our so called ‘style icons’ in nigeria.

  8. tatafo!

    November 18, 2008 at 2:24 pm

    thanks for the tip Petra.

  9. floetry

    November 18, 2008 at 2:34 pm

    There’s nothing “sleazy” or inappropriate about Ifeoma’s style even though she’s got the body to flaunt it! Wish “some” Nigerian women would follow in her cue…!

  10. floetry

    November 18, 2008 at 2:35 pm

    I agree with Kemi’s comment…there’s nothing “sleazy” or inappropriate about Ifeoma’s style even though she’s got the body to flaunt it! Wish “some” Nigerian women would follow in her cue…!

  11. Anon

    November 18, 2008 at 2:50 pm

    I wondered if we can have more “realistic” prices for those who cannot afford these? I dunno maybe similar pieces with lower prices? …

  12. Diana

    November 18, 2008 at 3:07 pm

    Thank you so much, Ifeoma, I love the style of dressing, so simple yet elegant. It is simply a matter of knowing yourself when it comes to dress and of course, Ifeoma’s style does not come cheap but it will last- an elegant twist with a classic cut- black is beautiful! You can emulate her style by going to

  13. tosin

    November 18, 2008 at 5:53 pm

    too cool.

  14. Kemi

    November 18, 2008 at 5:55 pm

    for those looking for cheaper alternatives, these might help some:



    lots of cheap white v-neck tees available all over the place (forever21, urbanoutiftters, wetseal, walmart, target, etc.). i especially like the fit of american apparel’s tees:



    i like this betsey johnson pair –

    something cheaper –


    lots and lots available at forever21 –

  15. ANON

    November 18, 2008 at 6:24 pm

    Good job BN team.
    These sites might interest folks out there. Check them out.

  16. Trendy

    November 19, 2008 at 5:51 am


  17. Adee

    November 19, 2008 at 7:02 am

    great piece bn…her style is clean and suits her to a “t”.

  18. bella

    November 19, 2008 at 10:45 am

    Yay! I love this feature…I cant stop reading it over and over again!
    Ijeoma (BN Style Editor) did an absolutely fabulous job with this. So proud of u!!!
    Ifeoma is uber fab…she was the perfect choice to feature in our first edition of ‘Style Spotlight’

  19. bella

    November 19, 2008 at 11:01 am

    thanks kemi!

  20. Bridget Otubor

    November 20, 2008 at 3:02 pm

    love ify williams, first time l saw her was electricfied by her boldness to fashion and reminds me of Mary J Blige not afriad to try new things. Love u ify

  21. grace

    November 21, 2008 at 11:32 am

    Totally fab. Ifeoma has got her own stye and it suits her perfectly.

  22. grace

    November 21, 2008 at 11:34 am

    Totally fab….Ifeoma has got her own style and it suits are perfectly.

  23. stephanie

    November 22, 2008 at 1:38 pm

    Where are the contacts numbers for the editors of the magazine?

  24. deo

    November 24, 2008 at 2:30 am

    Emm, the prices on here are very pretentious. Do you realize that her t-shirt is available in every other store for not more than $30? But you go ahead to put one for over $100. Even top magz and fashion sites provide more affordable options for their looks. Kai!

  25. TiLii

    November 24, 2008 at 3:58 pm

    I will never spend $700 – $800 to buy a pair of Loubies, for what, mbanu. Never. there are other shoes in the $100- $200 which are just as nice. Waste of Money.

    Bella do a poll and ask how much anyone is prepared to spend on a pair of nice shoes, whats the maximum. My maximum is $250. No more than that, but i see here people are ready to splash $800 on a pair of shoes, I need to build my house in Africa before i spend that much a shoes. First things first

  26. Akos

    November 24, 2008 at 4:54 pm

    My compliment to Ifeoma – Ifeoma i like your sense of style – you my new kim kardashian

    Here in the states i admire the sense of style of Kim Kardashian, Beyonce, Halle Berry, Garcelle Beauveau. Coordination at best. – but i’d like to spend less money and yet look a million dollars, if thats possible that is.

    i just watched a new release movie with Genevieve Nnaji Called “Love My Way” starring also Jim Iyke, Kalu Ikweagu and Tontoh Dikeh. Genny was on point as always – great coordination and style in each scene, Tontoh looked great too – i liked her blouses (they look cheap yet nice – she sure pulled it off), whomever the stylist for the movie was did a good job with the clothings cos lawd knows i have seen some clown dressing in some movies starring Ini Edo, Uche Elendu and the likes, but i guess its not their fault – its the stylist on set fault abi?? 😆

  27. me

    November 26, 2008 at 2:59 pm

    Ifeoma Williams is an epitome of class.
    she oozes it. I don’t know her personally,
    although it shows. As per her shoes and
    accessories, well, if she can afford it after
    prioritising…about the priority bit, am just
    assuming, not saying that she can’t afford
    them, you get me. I would say she should
    keep on rocking and buying her expensive
    stuff. In life all fingers are not equal. Some
    pple can live the expensive lifestyle and it is
    not fake rather it is what they can afford. some
    people just can’t and they rock and buy what
    they can comfortably afford. As long they can
    mix and match whilst carrying it off probs.

    Some are expensive and still don’t know how to
    mix and match. I think it is an answer of being
    creative, imaginative, having a sense of style, if
    not being innate, that is style…well all said…lol

  28. Lady D

    December 3, 2008 at 12:42 am

    I love her style! She is one Fab woman!

  29. Londonbabe

    December 4, 2008 at 11:51 pm

    I totally agree…..those prices are very pretentious. Who exactly are your target audiences cos I don’t think a young 20 something lady like myself would spend £75 on a PLAIN white top.

  30. Chima Becky

    December 22, 2008 at 4:52 pm

    i,m an upcoming designer. those prices are high for an average person.

  31. fela

    March 22, 2009 at 12:20 am

    C’mon those item are ridicuously expensive…. as in seriously who in there right state of mind wld purchase a clutch for £340( as in $700 or 90,000naira) and its not even Roberto Cavalli or sumthin!!!! a piece of pumps for £240? maximum i wld spend is $200 and it wld be Steve Madden or sumthin betta.. Ifeoma i adore ur sense of fashion and all that cos ur fashionista but that price is quite scary.Outlet stores inUpstate New York got mad sale on high class designers like channel and other for that price u are puttin on an upcoming design.. n e way best of luck wit it… still support ur endeavour!!!!!!!111

  32. olabisi opeoluwa

    May 25, 2009 at 2:02 pm

    pls, i need Ifeoma williams mail add

  33. Deola

    July 27, 2009 at 6:24 pm

    I beg jare, which one be this. This girl is too stiff, i wish i could throw a stone at her so she can scatter. Dress sense is ok,but nothing out of the ordinary. There are people who dress sooooo better,and their muscles are not so tight.

  34. FatherHadADonkey

    July 28, 2009 at 5:57 am

    LMAO..throw stone so she can scatter ke??
    but seriously those stuff are expensive..sheet!!!
    where do these pple get all this money from….
    well if i had money sa…me sef go don jazzy e!!lol

  35. dodo

    August 31, 2009 at 2:58 am

    the white top, red skirt and shoes blue, yellow shoes ensemble looks good but the brown skin oversize cluch looks clumsy with the look and just makes it razzz. its like trying too hard. the jewelry is too matchy and it just takes the class out of the outfit. simple silver jewelry would do, coloured jewelry is a big no no for this out fit. after all she is not 20, though she looks it.

  36. dodo

    August 31, 2009 at 3:05 am

    deola well said. she is not a style icon in any way. just ok. even a monkey can think up her outfits. predictable and wwhat you see everyday.

  37. chidimma

    September 27, 2009 at 10:19 pm

    could you please send me the price of these designs on this site. [[thisday awards, and trad with a twist] and probably how and where to get them too to my email adress, [email protected]. your sence of design is nothing but a bomb. please keep it up. chi

  38. Obinna

    October 23, 2009 at 4:06 am

    My girlfriend discovered this Ifeoma’s couture from God knows where and she’s been on my neck since. Ifeoma, nne biko have mercy on men because of Jesus and economic meltdown. She has a closet full of designer clothes and bags yet she wants more and more. This attire is not for winter anyway but she wouldn’t let me have some sleep. I work for an honest living but she takes me for a Nigerian politician with surplus bank accounts.
    Broke as I may be, I still commend Ify’s couture: avant-gardish , pristine and decent.

  39. tosin

    January 6, 2010 at 12:01 pm

    i always love styles like this. but its unfortunate i cant get to this level for now.those amounts are huge for me.well i’m in lagos nigeria.anyone wants to make me happy.ready to do anything.08025670047 or 07030664737. student.but work as a computer graphic artist

  40. tochi eze

    October 29, 2010 at 7:16 pm

    does ifeoma williams run a pilates centre.

  41. mode 2012

    February 26, 2012 at 6:18 pm

    you look amazing 🙂

  42. Godswill Akpos

    May 22, 2012 at 11:07 am

    I’m a male of 27years old, tall fair in complexion & single. Any interested female witin lagos should apply.

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