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Duro Olowu Fall 2010 RTW @ London Fashion Week



Duro Olowu’s fall 2010 ready-to-wear collection features deliberate haphazard combinations of vibrant colours in eccentric prints. The collection engages with sombre tones of grey and black while also entertaining an eclectic desire for colour with wool pieces with intriguing geometric patterns and patchwork print dresses.

Complementing the delicate chiffon dresses in floral and geometric prints are pieces with a little less flow and lot more finesse.

I particularly adore the structured pieces in this collection, the wool swing skirts with a 70’s vibe, the cropped pants but, most especially the capes and coats in contrasting solid colours, with some given a modest retro edge with hooded necklines and colour block pocket details.

Their cuts are classic and these pieces can fit in any closet, as they are easily wearable and will have a general appeal.

I like that we are presented with a variety of looks in this collection; you get the ultra feminine ‘free spirited’ prints, for which their beauty lies in the sheerness of the fabrics and the softness of the cuts and also you have  the confined sophisticated silhouettes.

The red geometric wool cape is my favourite piece in this collection. I absolutely adore it! I love how he combines a bold colour with a futuristic geometric pattern, the chic appeal of the button details and the waist enhancing wrap belt.



















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  1. Nabila idris ibrahim

    February 25, 2010 at 7:17 pm

    Oh!!! interesting! very interesting!! In a good way.

  2. Ann

    February 25, 2010 at 8:33 pm

    Love it! Love everything about this collection!

  3. Kemiwilson

    February 25, 2010 at 9:48 pm

    Great job as usual Duro!!!

  4. Femi D

    February 25, 2010 at 10:25 pm

    this is very fresh! i was beginning to think he was a one trick pony but this proves me wrong…completely. this collection is very commercial but still has that edge. gotta love a designer who boldly throws bright colors into his fall collection.

  5. Abi

    February 25, 2010 at 11:56 pm

    It baffles me when black fashion designers don’t use black models. There is already a shortage in the industry why not use your platform to create more diversity?

  6. Ndy

    February 26, 2010 at 12:48 am

    really really nice, love it when i can see a designer’s inspiration and not have to be told . Good work.

  7. Amebo

    February 26, 2010 at 2:47 am

    Great! Awesome! Fabulous! ,,, this is AMAZING!!! I heart it

  8. WaleAdeniji

    February 26, 2010 at 8:20 am

    Duro will impress Africans when he start using blacks as his models. There is need for us to appreciate what we have. We need to do away with this myth that white is more beautiful than the blacks. That is what Duro suggest here. It’s sad if that is really what he has in his mind. Good job though.

  9. Kemiwilson

    February 26, 2010 at 11:17 am

    Based on your statement then internationally recognized designers should mostly use models based on their affinity with the designers race/continent of origin and not their skills/looks. That will eliminate most black models from International Shows.

    Duro Olowu has never hidden his Nigerian heritage and he uses African influences in a lot of his designs. He continues to do this and majority of his clientele come from all over the world. He has used and continues to use Black Models.

    I am a big fan so I broke down his collections based on seasons Ref: (

    2010 Fall Ready To Wear: 1 model Featured and She is white
    2010 Summer Ready To Wear: 1 model Featured and She is white
    2009 Fall Ready To Wear: 1 model Featured and She is Black
    2009 Summer Ready To Wear: 8 out of 23 Looks featured Black Models
    2008 Fall Ready To Wear: 9 out of 23 Looks featured Black Models
    2008 Summer Ready To Wear: 12 out of 24 Looks featured Black Models
    2007 Fall ready to Wear: 13 out of 29 Looks featured Black Models

    I dare say out of the internationally featured designers he uses one of the highest proportion of African and Black Models. Lets appreciate his designs and not play reverse racism/discrimination.

  10. London Spa

    September 22, 2010 at 2:33 pm

    Nice designs, very colourful

  11. eagle eye

    December 26, 2010 at 5:49 pm

    Lovly,Duro is an african, his works are african influence, whether he uses african model or not sincerely we get his point of veiw. Rem pple, these is turning creativity into income to live on, so business sense n where he’s based his europe. He is better not to be to Afrocentric in his expression. He shld convey his work with skin type that pass his design across to other targeted customer. Thinkin business there nothing wrong in him using white skin model, african can carry any look or colour we are blessed. Hope u guys get my drift???

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