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FRIDAY TRACK: The Friday Track & Friends (Nig.) Ltd.



Kilon Sparkles!

You know company names have really come a long way in Nigeria.

When I was growing up – starting a business was so far beyond my comprehension and to see my mother start businesses was such an inspiration.

Back then, what I felt was most important about starting a business was getting the company name and identity right. To do this, I always thought it could only take one format. You name it after yourself or you create a name out of your initials or just add …& sons at the end of your surname.

My mother for instance, thought it was clever to take the first few letters of her kids names to form her first registered company name. The company was called ‘FEKEMYET ENTERPRISES’ – meaning Femi, Kemi & Yetunde. Do you see the creativity? Genius!

Her second business got the same treatment, LATOMBADES NIGERIA LIMITED – using the first initials of the remaining brood – Olayiwola, Tokunbo, Bamidele and Adesola.

And so on, I remember seeing business cards around the house then; they were always companies like Ajanoku & Sons, Malam Hassan & Wives, Okitipupa & Co. Limited

I guess it was a sense of pride for that generation, it was perhaps leaving behind a legacy, something for the kids to hold on to or at least they liked to believe it was.

But today, I’ve noticed that businesses have almost done a 360, gone are the days when business owners try to name the company after the head of the house, today, we are just outdoing ourselves with the creativity.

I was at a beautiful event few days ago, and I asked one of the ushers who were the event planners and she responded with “…it was organised by Eventful Events..” with a certain head rotation almost like I had just asked “Do dogs have 4 legs?”. How could I have not known?

I had to get tell my cousin a day later – we both cracked our faces with laughter.

I now started remembering some other company names that had cracked me up in traffic in the past especially around Adeniran Ogunsanya or Herbert Macaulay in Yaba. Some of the best have included Ghana-must-go Travels (A travel agency), WristMachine Enterprises (Swiss watches retailer), Drunk Parlor (A Bar), Owambe Cakes (A wedding cake company)

But this is not to say our parents’ idea have become completely obsolete, all you need to do is go into the heart of Balogun Market and you’ll find that most lace Merchants still love for their names to be part of the signpost, i.e. ‘Bimlat’ Fabrics, Alhaja’s Kupions, Peperempe Laces, etc.

In the past, even I have gotten some interrogation from relatives about my company name, they are like “What exactly is this Renaissance?” Is that your middle name? Why not use your name?

I’m like errr….Bobo Communications or Omotayo Public Relations & Sons, might result in my proposals permanently sitting in the dustbin.

This week’s Friday Track is Drake and his destined to be a Summer anthem, ‘FIND YOUR LOVE’. Click to Listen

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  1. Ibo Omoge

    June 5, 2010 at 2:44 am

    LMAO!….Nice one.

  2. D.O.T.M.H.

    June 5, 2010 at 5:37 am

    I’m actually laffing my head off ryt now… mallam hassan & wives, alhaja’s cupions LOL. Good right up. Things are definitely different now.

  3. PalmwineTapper

    June 5, 2010 at 8:55 am

    Awesome write-up!
    I love your flow and the business names have definitely stepped up! LWKMD @
    Eventful Events.

  4. vickky

    June 5, 2010 at 9:15 am

    Tears in my eye, an ache is my side and occasional snorts of laughter escaping me at in appropiate moments. see what renaissance man has reduced me to! some of those older biz names were unpronounciable. nice article.

  5. Swtheart

    June 5, 2010 at 9:16 am

    [email protected] peperempe…..
    I wish i can write…. can even compose a good story,lol

  6. bubu

    June 5, 2010 at 2:15 pm

    HahhAahaha Ghana-must_ go travels SMH I need to work on mi writing.

  7. MissJoy

    June 6, 2010 at 9:08 am

    LMBO…i absolutely love this…very funny….

  8. Petit'

    June 6, 2010 at 2:05 pm

    lmao @ the “Okitipupa and co”. Thats where i happen to come from and thats sooooo funny!

  9. Yinka

    June 6, 2010 at 3:42 pm

    LMBO @ Eventful Events… Creativity gone bad.

  10. shi

    June 7, 2010 at 5:16 am

    [email protected] bobo communications! Honestly just made my night!

  11. Aibee

    June 7, 2010 at 8:56 am

    Hahahahahahhaha. This had me cracking up. Omotayo Public Relations Company, with a name that uncreative, your proposal should be thrown into the dust bin.

    I’m a lawyer and even law firms have stopped being FRA Williams & Co, or Chief Gani Fawehinmi Chamders. Now they bear exotic names like Wall & Ace; Perchstone & Graeys; Aelex; Synergy Attorneys; detail Solicitors etc.

    So you see, the world really is a global village.

  12. moxie

    June 7, 2010 at 8:04 pm

    lwkmd…these names shows how creativity is in the mind of the thinker!!!!

  13. Myne Whitman

    June 8, 2010 at 5:29 am

    Peperempe laces indded, lol.

  14. Omada

    June 8, 2010 at 11:42 pm

    ha ha ha!!!! mallam hassan and wives!!!

  15. Jasmiine

    July 15, 2010 at 6:08 pm

    nice……yeah can remember yetirol ventures…….lmao! yetunde and rolly..:)

  16. damilola

    August 24, 2010 at 4:54 pm

    more than anything i would love to meet you the powers of your observation are totally amazing the way you elaborate is exciting a lot of us have these thots in our heads but never thot of expressing it the way you do good good job i would like to get into your head to see what is goin on there

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