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Searching for the Next Big International Star: Nigerian Idol Has Arrived



As their American counterparts reach a turning point with the exit of multi-millionaire ‘super judge’, Simon Cowell; Nigerian Idols has returned to the shores of our great nation. We say returned because in 2007, the show successfully completed a season as “West African Idols” and introduced us to music stars Omawumi and Timi Dakolo. Since then, quite a number of music shows have emerged and the TV reality music format just keeps growing.

So what is different this time? The show has been licensed to a different company – Optima Media Group. Nigerian Idol will kickoff auditions in July 2010 with the finale airing in December 2010.

According to the organizers of the show, “Just like the premise of the original show Pop Idol, Nigerian Idol is a television reality show with a nation-wide search for Nigeria’s next solo superstar, which will offer one young hopeful the opportunity that raw talented singers have until now, only dreamed of. Nigerian Idol aims to find the best singer in the country who can be defined as the “National” singer, and International Artiste. One contestant will win an top quality management deal and a recording contract with an international record label, setting them on the path to stardom

In July of this year, applications will be made available to talented singers across Nigeria, aged between 16 and 27 to audition for the chance to be the next 2face Idibia, Alicia Keys, Rihanna, Asa or Neyo. A panel of four judges, made up of some of the music industry’s most influential experts, will be faced with the daunting prospect of choosing 50 talented singers to face the viewing public who will decide, in a series of live shows, who most deserves the chance of stardom. This 50 hopefuls will be set tasks to prove that they have got the musical talent to make it in one of the world’s most competitive industries. The winner will be chosen after a live show in which the final two contestants sing to the nation in the hope of clinching the prize that will change their lives forever.

The show will be aired both on cable and terrestrial television across Nigeria. “We are currently solidifying relationships with a few television networks in other African countries, as well as in Europe and the United States. Music is a universal language, and we believe that Nigeria is a hub for music talent. With Nigerian Idol, we are dedicated to showing the world that we ready to cross over into the international music scene. Nigerian Idol will produce the the Next Big International Star.” Said Chichi Nwoko, Deputy Director International Sponsorship & Sales for OMG.

So what do you think about the show? What will you like to see done differently this time?


  1. yaya

    July 2, 2010 at 2:08 pm

    must we copy evrytinnnnnnnnnnnnnnnnnnn.SMH

  2. notaplayahater

    July 2, 2010 at 2:14 pm

    siddon look………

    just waiting to see hoe dis pans out!

  3. notaplayahater

    July 2, 2010 at 2:16 pm

    dear God… that was meant to be ‘how’ not hoe… or watevva other derivatives of the word might spring up l8r

  4. David kinho

    July 2, 2010 at 3:06 pm

    ope ooooooooo.av been waiting for so!!!

  5. Cynthia

    July 2, 2010 at 3:11 pm

    I hope one can watch the auditions online like was the case with West African Idols. I look forward to watching it.

  6. !!!

    July 2, 2010 at 11:21 pm

    I want DEDE!!!

  7. Ujubaby

    July 3, 2010 at 3:02 pm

    I would like them 2 incorporate back up singers this time around! Good ones for that matter!


    July 3, 2010 at 7:24 pm

    looking forward to seeing clips of the audition on youtube, LOL.

  9. jennietobbie

    July 4, 2010 at 9:56 pm

    naija…..we copy EVERYTHING….about time someone became original

  10. Jite Leon

    July 5, 2010 at 9:54 pm

    i’m hopin 4 beta judges……wh has knowledge bout music and nt sum dickhead.
    plz u guyz shuldnt screw diz one cuz evry1 is gonna watchin most esp me.

  11. Blossom

    July 6, 2010 at 9:39 am

    We didn’t ‘copy’… It’s a franchise. Just like KFC and Nando’s.

    Educate yourselves, people.

  12. abel okotie

    July 6, 2010 at 10:55 am

    pls i will like to know when and how to purchase d form. thanks

  13. Kevin Obosi

    July 8, 2010 at 12:38 pm

    People who know all about the ART of MUSIC and not some fame-seeking,
    hungry idots talking jibberish…

    PS: @ Blossom:
    I hope they paid the syndication fee, or are they just ‘BOOTLEGGING’ as
    usual..Simon Fuller don’t come cheap, I repeat, Simon Fuller is no cheap-O

  14. spicy

    July 11, 2010 at 2:41 pm

    @kevin obosi….simon fuller?????didnt u mean simon cowell…[email protected] least get d name right b4 u start repeating..kmt

  15. Chipmunk

    July 13, 2010 at 6:54 pm

    @ Spicy. It’s actually Simon Fuller NOT Cowell who’s the main producer and creator of the Idol franchise. Cowell is just an ex judge!

  16. ezekiel

    July 27, 2010 at 12:57 pm

    when is the venue date?

  17. emeka

    August 18, 2010 at 3:50 pm

    when is the date for the audition,pls send it to my email.

  18. princepennigbokwe

    August 27, 2010 at 11:05 am

    the aspirants should be given more opportuinities to show themselves by singing and writing dere own songs.while having qualified singers as judges

  19. Marvin Ugorji

    May 4, 2011 at 10:09 am

    i enjoyed d last version of nigerian idol,when is next version own coming up.

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