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‘Modern, Stylish & Simply Chic’- Ejiro Amos Tafiri

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In the fashion industry, there are two kinds of designers; the ones who wake up and say; “I want to be a designer!” and the ones who either go to fashion school or pay their dues by working with acclaimed designers in the industry before branching out.

Ejiro Amos Tafiri didn’t “build her Rome in a day”. As an undergraduate at YabaTech she interned at Zizi Ethnic Clothing. After graduating, she joined Out of Africa (Nouveau Collections) as a Production Assistant and a Junior Designer while waiting to be called up for the National Youth Service Corps (NYSC). During this time, she rose through the ranks to Chief designer. In pursuit of greater challenges, she moved to Tiffany Amber as the Creative Assistant to the Head Designer of the Tiffany Amber design team before starting self name Label; Ejiro Amos-Tafiri.

Ejiro Amos Tafiri is is an exciting emerging brand in the Nigerian fashion scene. Their brand focuses on producing wearable clothing and accessories inspired by the vibrant, fun loving, joie de vivre culture of the Lagos people and the cultural diversity of its populace which spans the globe.

We have our vision set on becoming a global brand associated with the creation of beautiful, functional, and affordable“- Ejire Amos Tafiri

Their debut collection features casual, formal and evening dresses, tops, skirts, pants, kaftans, boubous and accessories. The variety of styles presented in this collection shows the designers creative ability in stretching beyond a singular structure and design as she manages to cover all areas of ready-to- wear, consistently delivering in creativity and excellent craftsmanship.

The pieces in this collection can easily fit into the wardrobe of the upwardly mobile, fashionable, yet easy going Nigerian woman.

View Debut Collection below:

Designer: Ejiro Amos Tafiri

Ejiro Amos Tafiri is stocked in the O&A lifestyle shop on Isaac John, G.R.A. Ikeja and at Le Petit Marche- every last Sunday of the month.

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Ex-Style Editor at Large - BellaNaija.com , Now Founder/CEO Redrick Public Relations Limited. @ijeomabalogun

74 Comments

  1. Odufaderin Sandra

    September 24, 2010 at 12:53 pm

    Nice collections Like the last gown

    1
  2. Solafunmi

    September 24, 2010 at 12:57 pm

    OMG! those designs are great, fantastic!!!

    1
  3. udy ugwu

    September 24, 2010 at 1:02 pm

    Amazing collection

    1
  4. Adaku

    September 24, 2010 at 1:22 pm

    Love Ejiro! Fabulous clothes! I have the Waka Waka dress, definitely getting more.

    1
  5. Iya2

    September 24, 2010 at 1:37 pm

    love the sari dress …

    1
  6. CC

    September 24, 2010 at 1:38 pm

    I actually more than passively like every single piece shown here? I see myself in that yellow maxi dress soon. I just hope her prices aren’t on the level of her “mentors” sha, because I will unsee myself in that yellow maxi dress sharply.

    1
    • medina

      September 27, 2010 at 10:04 am

      Lol!!!!! you’re so funny, i’ll also unsee myself sharply if it is ‘mentorily’ priced…..>wink<

      1
  7. Dee

    September 24, 2010 at 1:42 pm

    Wonderful collection!!! Ejiro holding it down for QCOG!!!!

    1
  8. Disbabe

    September 24, 2010 at 1:45 pm

    wow i love.. simply amazing hope the prices are

    1
  9. candey

    September 24, 2010 at 1:53 pm

    I love all them dresses! All of them!

    1
  10. Dolly

    September 24, 2010 at 2:01 pm

    Is this site for females only- i’m really tired of the increasing fashion post……..i mean if it must be then it should include male models for your amebo dudes too- Bella take note

    1
    • Miss ATL

      September 24, 2010 at 3:02 pm

      Lol. Eya… I don’t know that there are that many Naija male designers sha. If there are, they haven’t been featured prominently

      1
  11. Yuds

    September 24, 2010 at 2:15 pm

    Saw her stuff @ Le Petit Marche this summer. LOVE all the pieces! Fun, sexy & chic!

    1
  12. gwen

    September 24, 2010 at 2:16 pm

    I’m loving 3,9 and 21……….

    1
  13. jojo

    September 24, 2010 at 2:34 pm

    i lav eettt and i want

    1
  14. Missy

    September 24, 2010 at 3:44 pm

    Very nice and wearable 🙂

    1
  15. Miss ATL

    September 24, 2010 at 3:46 pm

    Really like the collection too. Very wearable

    1
  16. Toun

    September 24, 2010 at 4:09 pm

    Lovely! I’ll be visiting the O&A shop sharpish!!

    1
  17. doll

    September 24, 2010 at 4:26 pm

    i like

    1
  18. omo

    September 24, 2010 at 4:36 pm

    I love every single piece Fabulous us of ankara

    1
  19. Blossom

    September 24, 2010 at 5:20 pm

    Really nice and wearable. I hope they’re not overly priced like most of these new designers.

    1
  20. Lagos Boy

    September 24, 2010 at 5:28 pm

    I need to buy some of these nice outfits for all my girlfriends for Xmas, well this and a couple of KOKO mobile phones too..

    1
    • shade

      September 25, 2010 at 12:34 am

      Haha!!!

      1
  21. Hali

    September 24, 2010 at 5:40 pm

    The pieces are nice by themselves, but there´s no cohesion whatsoever. I would not call this a ‘collection’

    1
    • D.O.T.M.H.

      September 25, 2010 at 1:00 am

      I concur

      1
    • Atarodo

      September 25, 2010 at 1:47 am

      na una know jare…ITK

      1
    • yeye

      September 25, 2010 at 10:21 am

      ITK is an understatement.

      1
    • Hali

      September 26, 2010 at 12:34 am

      If you don´t know, that´s your business. It´s no fault of mine. ITK?…any day. I´d rather be that than what you are.

      1
  22. shubby

    September 24, 2010 at 5:47 pm

    nice outfits, just wish she used more vibrant colors

    1
  23. Ujubaby

    September 24, 2010 at 6:17 pm

    Uuuuuuuuuuuuu hot hot hot! I luv d whole collection. The black gown or dress is just out of this world. Ejiro, u’ll go places!

    1
  24. anthonia oguah

    September 24, 2010 at 6:17 pm

    @ Shubby …………..i support your comment , Ejiro try and add vibrant colours to your collection, welldone.

    1
  25. 1234

    September 24, 2010 at 6:22 pm

    Mehn! I need these dresses especially the ones in the first picture! These styles are all WEARABLE and unique. LUV 🙂

    1
  26. missbonnie

    September 24, 2010 at 6:26 pm

    nice !!!!

    1
  27. Kay

    September 24, 2010 at 6:40 pm

    As the article said, there r two types of designers n it shows in the work… pls dont cringe but this looks beta even to me than a lot of Zizi’s work, there’s undeniable talent here….however the collection seriously lacks cohesion, it looks like ‘a-bit-of-this-and-that’ which i’m hoping will be treated better in future collections…cheers..

    1
    • nuella

      September 24, 2010 at 7:11 pm

      Co-sign

      1
    • Anony

      September 26, 2010 at 4:22 am

      Concur totally…

  28. uchechi

    September 24, 2010 at 6:50 pm

    Very simple…

  29. ego

    September 24, 2010 at 8:39 pm

    Na wa o! nice collection, but is everyone now a tailor in Nigeria? I tire sef. Explosion of churches, fashion designer,artistes, singers, politician, armed robbers, kidnappers, photographers, and lay abouts. lol!

    • Mystic B

      September 24, 2010 at 10:41 pm

      Exactly the thought that came to mind when I read the headlines.And the designs from all these designers look the same .It’s becoming exhausting sef…

  30. Adie

    September 24, 2010 at 9:58 pm

    For me….pretty close to a perfect wardrobe. Thanks and I will be buying.

  31. Chika

    September 24, 2010 at 10:29 pm

    I love them all!!!!!!!!!!!!!!!!!!!!!!!!!

  32. Ozzy

    September 24, 2010 at 10:44 pm

    Absolutely stunning i particularly like the orange/ankara mix floor length dresses in the first photo…

  33. shade

    September 25, 2010 at 12:34 am

    Very very nice. Hopefully they’re affordable..

    • #EAT

      September 28, 2010 at 11:06 am

      @shade they are quite affordable. Would be expecting your order.

  34. Bee

    September 25, 2010 at 6:10 am

    really nice …Thumbs up Ejiro!!!
    I think its gr8 [email protected] Nigeria is producing talented peeps in the forms of artistes, designers and so on. Its gud [email protected] we av started 2 tap into our God given talents than let ’em go 2 waste.

  35. lily

    September 25, 2010 at 8:44 am

    Ok!! I would totally wear everything on there! Love it!!!

  36. diana ubah

    September 25, 2010 at 10:32 am

    Awesome collection! Fabulous prices and great discounts at LPM… Definitely the best thing to happen in the Nigeria fashion industry.

  37. Ronnie

    September 25, 2010 at 1:45 pm

    Totally love this collection!…Especially the Sari inspired dress. Well done!

  38. ogefierce

    September 25, 2010 at 2:31 pm

    l LOVE LOVE LOVE,what a fab collection

  39. amina

    September 25, 2010 at 9:52 pm

    Congrats Ejiro, d sky is your limt. Go girl

  40. Geekgirl

    September 26, 2010 at 1:16 am

    As it is i dont think we have enough designers yet!!!How many fashion labels are in USA…thousands of them. Yet we complain about the handful of designers we have in Nig…na wa o!!Abi pple should not follow their passion again ni…

  41. beanie

    September 26, 2010 at 4:49 am

    why are people complainin abt the explosion of talents????i dnt get it.talents explode everywia in d world and deir citizens try to get them to prospective customers. it’s in Nigeria that i hear people complain about an explosion of talents….humans r insatiable

    Ejiro u av done well

  42. Musings of Ewa

    September 26, 2010 at 4:53 am

    I’m not blown away. I wouldn’t call this a collection cuz it’s not cohesive.
    I see a bit of the Tiffany Amber influence in the maxis and the short dresses are nothing new.

    She can obviously sew, I think she just needs to push the nevelope. Don’t do the expected (ankara and popular styles)

    Wish you luck!

  43. Mariam A

    September 26, 2010 at 9:10 am

    Great Collection!!! Soooo impressive. long way from QC days. Can’t wait to shop 🙂 oh yeah, @ Musings of ewa i sense a bit of hateraide going on here. the collection definitely had cohesion to it and if its not enough to blow you away, then design yours. if you can’t (which i’m sure is the case) then allow the designer do her job.

    • Musings of Ewa

      September 27, 2010 at 4:26 am

      If you’ll notice, I aired my opinion without being disrespectful.
      It’s an opinion, not hating.
      I believe that I’m allowed to critique, I don’t need to be a designer to do that (I don’t design btw, I can’t even sew).

      Obviously she’s got the skill, but the ‘collection’ is not cohesive.
      I’m pretty sure that the designer will not receive this news as beefing but as critique. It’s what the best designers do, they learn from critique and its that ability to humble themselves to receive critique is what makes them great.

      As I said earlier, I wish Ms. Ejiro success!

    • sarah o

      September 27, 2010 at 10:37 am

      typical overused naija term “hater” why does she have to be a hater cos her opinion differs from yours? she was not disrespectful (unlike urself) nor was she bad mouthing. she simply posted a comment like you. can u and the rest of your type that dont know how to use words in appropriate context just stop. especially with that word.

      the collection didnt wow me, they were nice and she has talent in that area, but there’s nothing new or fresh here. now am wating for more of your type to call me a hater.

  44. yeside

    September 26, 2010 at 1:14 pm

    C”est formidable

  45. onyinye lovette

    September 26, 2010 at 3:10 pm

    lovely collections.Its gd to know u kept the fire burning all d way frm skool days.i am very positive you will go far.keep it up and hope to buy one of ur dresses soonest.

  46. diana ubah

    September 26, 2010 at 5:57 pm

    Totally agree with Mariam Jare…Na too much biff. After working with Tiffany Amber did you expect her not to influenced by the label? Sheesh

  47. cathey

    September 26, 2010 at 6:27 pm

    OMG someone stole the waka waka dress from the stands at LPM today! These so called rich girls…bloody thieves. Ejiro I really love your work, do you teach? I’d love to learn form you. Totally inspired 🙂

    • Geekgirl

      September 26, 2010 at 7:45 pm

      LMAO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! but this person cant even wear the dress cos everyone will know they stole it…hmmn..they can always sell it to someone else tho!

  48. Ayodeji

    September 27, 2010 at 3:20 am

    All the haterade going on here! Abeg
    Fabulous designs here! Love all of them! As for the designs showing Tiffany Amber, please read the article. Ejiro was the HEAD DESIGNER at Tiffany Amber for three years. What does that tell you?

  49. FL1

    September 27, 2010 at 6:46 am

    they look waoooo. i love the fashion

  50. MAry

    September 27, 2010 at 11:58 am

    amazing collection!

  51. Ms. Jayee

    September 27, 2010 at 12:55 pm

    I LOVE THEM ALL!!!!!

  52. Geekgirl

    September 27, 2010 at 3:07 pm

    love the harem pant!!

  53. gbeborun

    September 27, 2010 at 5:12 pm

    Good job but em we’ve seen all this styles before, its kinda boring

  54. Mariamah

    October 5, 2010 at 3:55 pm

    Greatly impressed, i love them all. Best thing about them is that they are clothes one can wear.

  55. kenny da vinci

    October 10, 2010 at 1:07 am

    ooooooooo Yes! EAT da fashion industry up baby. Ur designs ROOOOCK!

  56. Trap

    October 10, 2010 at 1:13 am

    Lovely creative designs Miss Tafiri!! Keep em rolling…. Amber has and will never have jack on You… Do ya thing

  57. realist

    November 9, 2010 at 11:20 am

    rily nice collection

  58. Nellie_

    November 11, 2010 at 1:25 pm

    QC babe and Designer From Day 1 to spending money! We r so proud of u!

  59. lola debisi

    July 6, 2011 at 11:59 am

    confused collection …that’s all i see. typical.

  60. Banti

    August 25, 2013 at 7:22 pm

    Better than Toyin Lawani’s collection…..:)

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