Orange Culture is a new label by young Creative Director and Stylist Adebayo Oke-Lawal .
Adebayo on the collection: ‘Heartbreak is never the end but the beginning of something new, something better, ‘Black,White and Red’ love always heals’. This is the first collection from my label, It’s a very sentimental collection, as each piece speaks of a period in my life (for example the story telling pieces, which have words written on them, the most vivid definition of what I mean by each piece being something personal).
The collection was inspired by different heartbreak stories, how it seems at first like life would never go on (black), white (a fresh start) and the red (the only actual healing is to love again).
The collection was built to help those who feel like they would never love again, I wanted them to feel and to know that well it could only get better from here. Thus why the Ready-to-Wear/minimalist focused collection is called ”the heartbroken”, it is a very relatable collection as I’m sure everyone has been through something of the sort or knows someone who has. The pieces are simple but unique.
Orange culture partnered with Shem Paronelli to create the Animal skin bags for the collection.
I had a brief chat with Adebayo about the collection. He spoke so passionately about it and said ‘it was very much from the heart’. He described the most emotional piece in the collection as the white dresses with written words which share his experiences, memorable places, past loves, family and friends. He remarks that his favourite pieces in the collection are the black floor-length dresses, which he says ‘ they exuded what I wanted them to- they were reflective of the depth of the heartbreak‘ as they reveal the intensity and hurt.
It was a well-thought out collection, and I look forward to witnessing this young brand grow and flourish!
View the collection below:
Make Up and Hair: Jide Adedeji of Sleek
Photography: Obi Somto
Models: Delphine Okobah, Mabel Fadayini, Dami Teidi, Victor Kwen, Jyde A
Follow me on twitter: @ijeomandekwu