Premium non-alcoholic soft drink – Fayrouz from the stable house of Nigeria Breweries lit up various National Youth Service Corps (NYSC) camps across the nation with fun activities and lots of giveaways during their variety nights.
At the Lagos NYSC Camp, Iyana-Ipaja, Ola Warikoru (Graduate of Finance and Investment Banking from University of Reading, UK) emerged winner of the keenly contested Miss NYSC beauty competition and commended Fayrouz “for putting up a good show at the camp” and noted that through its activities, Fayrouz has added colours to the three-week orientation camp, making it more fun-filled and described the brand as “Champagne of soft drinks, that I can attest to as a regular consumer of Fayrouz and other soft drinks in the market’’
She was awarded a HP Laptop while the first runner-Up Okafor Ezinne (Graduate of Madonna University, Okija) who was awarded a Samsung Refrigerator said “personally, I like the brand. she added that “as a Christian, I don’t take alcohol but each time I drink Fayrouz the golden sparkling liquid and the sweet smelling flavours of Pineapples and Pear give a blend of sensation of foaming drink and beverage devoid of any alcoholic content; It’s like taking Champagne and that’s the beauty of Fayrouz.” . The second runner-up Awobote Terma Oluwabusayomi (North American University, Cotonou) was not left out as she bagged herself a DVD player.
The Mr Macho contest was won by Ebierekiye Donkemezuo who smiled home with an LCD Flat Screen TV and told news men that he doesn’t drink alcohol and thanked Fayrouz for providing a better alternative for him as the non-alcoholic to have a kind like taste of Champagne. “Without any fear or favour, Fayrouz is better than any other soft drinks we have around now; Fayrouz tastes like wine”.he finished
The first runner-Up in the Mr Macho contest – Nnamdi Darlinton Odoputa who was short of words to have made it to the final round, thanked Fayrouz for its ingenuity in identifying with the youth and including them in the consumer affinity activities. ‘’A close observer would discover that Fayrouz is always found wherever you find the youth of this country engaged in one thing or the other that is positive’’ he said and urged other corporate organisations to follow in the foot steps of Nigerian Breweries Plc. He and the second runner-up won a Generator and a Fan respectively.
On hand to judge the Beauty and Mr Macho Contest was the dapper Mr Nigeria 2010 Winner – Kenneth Okafor, who was full of admiration for the contestants for their courage in putting themselves forward to take part in the contest, pointed out that the Nigerian youth should be encouraged by corporate organisations to continuously keep them constructively engaged. He further said “the youth of Nigeria would have less time to contemplate about engaging in crimes and other nefarious activities if both government and corporate organisations could strategize such activities that would make them useful to themselves and the nation at large” and commended the NB Plc for its relentless efforts in making Nigeria a crime-free society through initiatives like this further stressing that ‘’we would have a better Nigeria if other corporate bodies could join Nigerian Breweries in creating conducive atmosphere for the young elements in the society to unwind, relax and engage in constructive activates”
Also present to speak at the event was the Senior Brand Manager, Fayrouz and Climax, Nigerian Breweries Plc – Nnenna Hemeson who expressed satisfaction in the popularity and acceptance of Fayrouz by the consumers across the society. She said the brand has remained the premium soft drink with a unique taste and assured that Fayrouz would continue to identify with the Nigerian youths across the country and said “One major way to maintain a crime-free society, is by engaging the youth in positive re-creational activities as we presently witness at the Fayrouz corner at the NYSC camps across the country’’.
She disclosed that Nigerian Breweries Plc through Fayrouz would continue to partner with the NYSC authorities at the various camps to make this once in a life time experience a wonderful one for the corps members through sponsorship of social activities like the ‘Camp Variety Night’ amongst others.