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“Yoshinaka”- House of Nwocha Fall 12 Collection | Behind the Scene Footage of Lookbook Shoot

Ijeoma Balogun

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Nigerian label, House of Nwocha(HON) is out with its Fall 12 collection inspired by “Yoshinaka”, an ancient warrior princess.  The collection tells a  contemporary tale of strong women of old from the far east in Asia.

Capturing the exceptional beauty, charm and bravery of “Yoshinaka”, House of Nwocha “presents Yoshinaka in modern times. A strong almost goth woman, not afraid of her body and its magic.” says Creative Director, Ugonna Omeruo.

The collection features soft black velvet, black spiral french lace,sheer panels, studs, feathers, and a rich golden french sequence lace which are used to create a spiked mini dresses, long evening dresses, bootleg cut trousers and cropped tops.

View full collection below exclusively on BellaNaija.com.

House of Nwocha takes us behind the scenes of its Fall 12 collection Lookbook shoot.
Check on it!

W: www.hseofnwocha.com
B: www.hseofnwocha.blogspot.com
E: [email protected], [email protected]

Credits:

Photographer: Obi Somto | Head Stylist: Obinna Omeruo| Assistant Stylist (LL): Seun Asaju| Model: Alexandrea Nwokedi | Sleek Makeup: Jide Adedeji

117 Comments

  1. QueenofEverything

    June 6, 2012 at 10:53 am

    HOT! love the embellishments on those pieces, most are wearable too… stockists?

  2. Evann

    June 6, 2012 at 11:01 am

    OMG,so classy.I cud rock any of them anyday,anytime esp the black velvet gown with a left thigh slit and a silver bow. So cool!

  3. Glory

    June 6, 2012 at 11:04 am

    The girl is finer than all the clothes put together! I’m not impressed with these designs

  4. clairebaby

    June 6, 2012 at 11:07 am

    Beautiful!!!
    And well-made. I love

  5. Ginika

    June 6, 2012 at 11:08 am

    Was too busy looking at the model and not the outfit…hehehe….

  6. kikiFashion

    June 6, 2012 at 11:20 am

    absolute rubbish…akwaoche agai n…..yawning

    • nnma

      June 6, 2012 at 10:00 pm

      there was a song back in the days about ABA upholstery fabric sellers not being able to sleep because the fabric velvet which was the main fabric for sofas was in vogue and women started using them for sewing clothes. ONYE AKWA OCHE A AGAHI ALARU URA OOOOO…. on a serious note velvet 1s back again

    • Blossom

      June 7, 2012 at 12:54 pm

      My thoughts exactly! Apoche na im dey reign… Lmao!

    • Spyke

      June 10, 2012 at 9:56 am

      lol…that word “akwaoche”

  7. miss odili

    June 6, 2012 at 11:20 am

    i can see 3 dresses from thisdaay arise how can this be a new collection..who be fool..Mrs nwocha u are a joker

  8. bilikisu

    June 6, 2012 at 11:22 am

    Poorly finished stuff, i can see the airstay on d fabrics from here, my dear why do u often use black by theway. is it to hide your mistakes, u are a creative but please use some nice pastels and be a bit more adventrous

    • Non professional opinion

      June 6, 2012 at 8:01 pm

      By “air stay” , I presume you mean fusible interfacing. File that under the perils of learning fashion design from your roadside tailor with “H-factor”.

      I think designers should be allowed to choose their own colours since its their collection and you might not always be available to guide them as to what’s is best. /sarcasm

    • fiasyo

      June 13, 2012 at 7:24 pm

      i personally think these dresses are fabulous….so anyone who doesnt have the talent but can only critisize should kindly S.T.F.U ……. thank you:)

  9. Omogidi

    June 6, 2012 at 11:23 am

    Looks 2 n 3 are my favorite…….. Simply lovely

  10. LPS

    June 6, 2012 at 11:24 am

  11. kendra Zuhair

    June 6, 2012 at 11:32 am

    Your designs r sooooooo beautiful. I don’t care what the haters say. Your clothes make me work so much harder at what I do so that one day, I can own some of them.

  12. Ugonna Omeruo

    June 6, 2012 at 11:34 am

    Hi
    It’s not a different collection, it’s the exact pieces/collection that were shown at arise fashion week. This is the look-book.

  13. fy

    June 6, 2012 at 11:36 am

    Omg iym in luv wif evry single piece excep for one of em buh d rest of em r gorge!!!rili classy chicy n totally wearable too!!

  14. Ugonna Omeruo

    June 6, 2012 at 11:39 am

    This was our first all black collection ever. In the fashion calendar fall season is for darker colors like black, grey, navy blue etc. This season we decided to do black with a tint of gold.

    • mar1am

      June 6, 2012 at 1:36 pm

      Biko, how does “fall” relate to the weather in Nigeria?

    • Berry Choco Latte

      June 7, 2012 at 11:13 am

      FASHION calender… not NIGERIAN calendar. The fashion world has their seasons. Abi you want Nigerian designers to limit their collections to nigerians only?

      Speaking of the collection, s’ok I guess. I’m not a fan of velvet. I really like the 3rd dress

    • Anonymous

      September 3, 2012 at 10:20 am

      Nice pieces Ugonna, do you have a training outfit or could you pls recommend a very good one in lagos. Thanks

  15. ayo la

    June 6, 2012 at 11:51 am

    @Ugonna you say the darker colours are for fall season. But how does that work for the person in Nigeria since we have the hot weather all year round

  16. Ugonna Omeruo

    June 6, 2012 at 11:51 am

    Fashion is not always about creating something from heaven…Lol
    What we try to do is create things that are relevant to the present. Tell an old story in a new way, in new cuts, techniques and fabrics. Fashion sometimes is like the movies. Telling an old snow white story in 3D. It’s not a different story it’s jst in a more modern version.

    • Non professional opinion

      June 6, 2012 at 8:13 pm

      Hi Ugonna. I want to congratulate you on your collection, velvet can be a challenge to work with. I also want to applaud you for the humility and grace you have exhibited when responding to comments that are on the wrong side of polite. It shows a professional attitude that is bound to be reflected in the way you treat your clients.
      Editrix made some points that I think maybe helpful to you and all I want to add is that while you seem to love gowns, you cut trousers beautifully which is no small thing, so it would be great to see a few more examples in the next collection.
      Keep pushing, you are on the right path.

  17. alexie

    June 6, 2012 at 12:09 pm

    Lovely!!!!

  18. Ugonna Omeruo

    June 6, 2012 at 12:18 pm

    @Ayo la Everyone needs a black evening dress, weather in Nigeria or else where. We are lucky here in africa cos we can wear any colour at anytime but when ur designing a collecting it has to be up to date and in season internationally.

  19. Concerned Native

    June 6, 2012 at 12:23 pm

    I love the collection, hse of nwocha any day, but i have a bone to pick with the blond girl speaking, why is it so difficult for igbo children nowadays to say igbo words properly. I feel that our generation is losing greatly and i blame our parents. Like her pronouciation of somto- dreadful. #justsaying learn your native tongue proper, we are letting westerners steal our language and culture and without your language you cannot understand you culture to the fullest.

  20. the Injustice society called Nigeria....

    June 6, 2012 at 12:31 pm

    love the designs but poor tailoring/finishing

  21. david

    June 6, 2012 at 12:35 pm

    VERY TACKY AND CHEAP FABRICS TOO

  22. pynk

    June 6, 2012 at 12:43 pm

    Ugonna can design,but execution not quite sure of.

  23. TobechiD

    June 6, 2012 at 1:01 pm

    Lovely designs with good execution. The combination of black and gold is appealing to the eye too.
    Pros- With the designs, the collection should sell well, and most likely will have imitations of it, in native wear.
    Cons- The fabric may need rethinking. With the way, some Nigerians have bastardized that fabric, there may be some reluctance to buy it. A foray with these same designs on a different fabric might work.
    Tres chic:)
    tobechidaniel.blogspot.com

  24. kem

    June 6, 2012 at 1:27 pm

    whoaaa alex you are really rocking those dress tight…..this is the kind of person that can represent us for Miss Nigeria outside, luckily Sleek got ya, kudos to the designers but my eye on the lady….hahahahahah

  25. Julia

    June 6, 2012 at 1:33 pm

    Lovely embelishing. Simple and not too much.

  26. iamEva

    June 6, 2012 at 1:36 pm

    HOT! Can’t wait to rock your pieces on the Red carpet. I be shining my teeth like an absolute fool! Hahahhaa! Awwww I soooooo love. Ugonna call me! Sending my boys to arrange u if u don’t send my dresses! LOL.

  27. rootysnap

    June 6, 2012 at 1:47 pm

    Fab collection..ammmaazinng

  28. Omo

    June 6, 2012 at 2:09 pm

    I love the collection and wont mind owning a few pieces 🙂

  29. @AfricanLaReina

    June 6, 2012 at 2:10 pm

    SICK! Forever a fan of Miss Omeruo

  30. [email protected] pomey's place Ltd

    June 6, 2012 at 2:10 pm

    Pls you guys encourage this had working lady!

    • Gimmer

      June 6, 2012 at 4:15 pm

      the hardworking lady needs to fine tune her own skills. for a beginner in the business, we can evaluate “potential”. for someone like ugonna, who has been around for a minute we are forced to evaluate her performance, which is just blah!

  31. lanny

    June 6, 2012 at 2:14 pm

    D babe is jst a joke..she shld mayb b a stylist

  32. Seyi

    June 6, 2012 at 2:21 pm

    house of my A$$$$$$

  33. Ola

    June 6, 2012 at 2:47 pm

    Copy of andrea iyamah

  34. chinwe

    June 6, 2012 at 2:59 pm

    Yaay Alex is rockin this dreeses to think she’s neva modeled b4 she won face of sleek.

  35. Editorix

    June 6, 2012 at 3:01 pm

    In general the collection is okay and a vast improvment from the last one.

    Word of advise, Ugonna: Invest in a steam iron. Some of the outfit would have turned out a lot better if only they were properly ironed. Secondly, you need to work on your finishing and thirdly, accessories – the lift up an outfit and generally improve a look. The black shoe the model wore is uninspiring. It’s a Fall look and we get it but no need to to weigh the collection down with sullen, black shoes.

    Overall, well done and kudos!

  36. Klaire

    June 6, 2012 at 3:05 pm

    Gurls! Stop hating! This is someones hard work. Why do Nigerian hate this much! Ugonna well done! I’m in Yankee how can one order from your store?

  37. fokasibe

    June 6, 2012 at 3:16 pm

    I wonder why nobody noticed the header ““Yoshinaka”- House of Nwocha Fall 12 Collection | Behind the Scences” as wrong. Is it just me, or is it supposed to read behind the SCENCES?

    • Mz B

      June 7, 2012 at 1:49 pm

      I assume you mean Scenes!

  38. Sugabelly

    June 6, 2012 at 3:20 pm

    Problem: There was NEVER any warrior princess named Yoshinaka.

    Japanese princesses (and Yoshinaka is a Japanese name) from the Imperial line NEVER left court for ANY reason (except to go to temple / shrine and to get married )

    Even if / when a Japanese princess married into the Shogun’s family (the Military ruler ) she became the Midaidokoro and had to permanently stay in the Ooku (the inner court of the Shogun’s fortress) and NEVER came out much less fought anybody or went to war. (except again, to go to the temple or the shrine)

    Even among the warrior Samurai upper class of Japan, the O-Buke Hime (a.k.a. the princess of each Samurai family) NEVER went to war or fought anybody. Granted, each princess carries a dagger or short sword with her wherever she goes but the purpose of this sword is to defend her life in a situation of personal attack, or in a situation where her honour is in greater danger (e.g. if she is about to be raped), she is supposed to use that sword to commit suicide in order to preserve her family honour.

    So….. I’m not really sure where the inspiration for this collection came from but good try.

    The clothes are absolutely lovely though.

    • Sandi

      June 6, 2012 at 9:44 pm

      Yoshinaka was a warrior, but not a princess and not a woman, but a general. Maybe she was channeling that. Cut her some slack???

    • Turayo

      June 7, 2012 at 8:10 am

      Getting historical facts wrong is a big deal. Hopefully the correction is noted and corrected

    • ella

      June 13, 2012 at 10:56 am

      loooooooooooooool

  39. bee

    June 6, 2012 at 3:28 pm

    FLACID,BORING,ORDINARY…….NO CONCEPT…..This is fashion!!!think outside the box or (outside your head in this case)….lol

  40. TruthTeller

    June 6, 2012 at 3:43 pm

    Ugonna, ignore all them hateful comments. I don’t know when we developed this culture of relating rudeness to constructive criticism. I’ve seen your work imporve overtime and hope to be able to buy your designs pretty soon.Well done!

  41. koko

    June 6, 2012 at 3:59 pm

    u guys are so bitter why would u run down someones hard work like dis ……its not fair……

  42. bsafa

    June 6, 2012 at 4:07 pm

    If you listen to these pple you will never be able to do anything, carry on doing your best. Well done and be strong.

  43. Nice Anon

    June 6, 2012 at 4:21 pm

    I like these actually. Well done Ugonna

  44. Zheloyi

    June 6, 2012 at 4:42 pm

    gosh! so much hate! did ugonna offend you guys. oya design your own lets see now!
    I think the designs are fab and the dress Nse wore is just WOOW!
    Keep it up, girl! i love the female warrior theme.

  45. christy

    June 6, 2012 at 4:44 pm

    I can see myself rocking all d long gown.my perfect size.A careful search wil reveal dat most of the haters are orobo’s,they can’t see their self in these design.Carry go,well done

  46. Ugonna Omeruo

    June 6, 2012 at 4:45 pm

    @sugabelly I see ur into Japanese culture absolutely amazing. However not all epic stories of ancient times make it to the headlines. If u want to knw more about her pls email me on [email protected]

    • Sugabelly

      June 7, 2012 at 1:15 am

      There is no way Yoshinaka could even be a princess. Yoshinaka is a male name. If this person was actually a princess, the name would be Yoshiko. (Yoshi for peace, calmness, balance, etc, and Ko for child).

  47. chi chi

    June 6, 2012 at 4:45 pm

    @sugabelly, gee, how smart you are in Japanese history *bad eye* mtchwew!, if u see an Alexender McQueen piece now, you will rave about how creative and ‘high-fashion’ it is. Ugonna, good job and more power to your efforts. pick the constructive criticisms and better your skills. BTW, that long dress with the sheer panels down the front and feathers at the shoulders that Nse Etim wore at some event some months ago is definitely one of your best works to date! its fierce!

    • Sugabelly

      June 7, 2012 at 1:21 am

      Actually, a few years ago, I wrote a blog post criticizing McQueen, Dior and other foreign designers. So there you go. If you’d read my whole comment you’d see I said the clothes were nice. The story behind the clothes however was pretty inaccurate.

  48. sunshine

    June 6, 2012 at 4:48 pm

    I love your work…nice

  49. Tybee

    June 6, 2012 at 4:51 pm

    I like most of the designs, akwa oche or not. I actually think velvet is a Royal and Sexy fabric. Meanwhile, Nse Ekpe Etim rocked the “feathered shoulder” black long gown recently. Those with negative comments are actually spoil sports in my opinion!!

  50. chi-chi

    June 6, 2012 at 5:28 pm

    black,gold and all things bold….i love

  51. neyze

    June 6, 2012 at 5:39 pm

    Everybody is now a designer in nigeria..as long as u can patch things up,ur gonna get props for it…I weep!! … Good luck ugonna.

  52. sisi eko

    June 6, 2012 at 5:41 pm

    @Sugarbelly or bitterleaf belly:
    Capturing the exceptional beauty, charm and bravery of “Yoshinaka”, House of Nwocha “presents Yoshinaka in modern times. A strong almost goth woman, not afraid of her body and its magic.” says Creative Director, Ugonna Omeruo
    D essence of d collectn is bout a woman’s beauty,bravery(bn able t take her life to avoid danger comn to her via a sword accordn t u),d sheer magic of a woman’s body not warfare aunty! We shl learn from n b inspired by others or we wld get no where. Jeez!

    • Sandi

      June 6, 2012 at 9:51 pm

      You missed the part where she claimed Yoshinaka was a warrior princess??? That can be classified as misrepresentation of Japanese history. But anyway who cares?? the collections are beautiful.

  53. min

    June 6, 2012 at 6:03 pm

    Gotta say, I like the collection. HON seems to have its client clear cut, I’ve seen some of the pieces on the red carpet and they seem to translate well. Also the photoshoot is on point – model, photography, makeup, styling. It is not easy to pull all that off. Congrats. My faves are the architectural pieces.

  54. Dee

    June 6, 2012 at 6:54 pm

    Awesome collection! Great craftsmanship.

  55. Esta.

    June 6, 2012 at 7:20 pm

    Ugonna, you did a fab job, keep up the good works and “keep the haters at bay”. Really no need trying to explain as some people would never understand the true definition and Creative side of Fashion. The great storytellers are the controllers of the Industry. Alexander Mcqueen was a great example. Keep the Nigerian flag flying gal. More Grease, YOSHINAKA BABY!!!!

  56. iamfascinating

    June 6, 2012 at 8:52 pm

    love the playsuit!! really nice.

    Do you have an uneven skintone, acne-prone skin or you just wish to defy the aging process? answers and products are now available at http://www.thestunninglady.blogspot.com

  57. tee

    June 6, 2012 at 9:00 pm

    i am a designer and i can say this collection absolutely “wowed” me!!! well done babe! e no easy to get inspiration in this our economy!

  58. Joy

    June 6, 2012 at 9:49 pm

    I can see artists and actresses like tiwa savage, genevieve and omo, in some of these pieces and they will rock it well, i love the designs, they aren’t over the top amazing, but with good styling someone can rock the look well, good job to the designer, and i look forward to seeing more of your designs in the future ^_^

  59. je

    June 6, 2012 at 9:59 pm

    i personally think the collection is nice but i think its the photography that washed out the beauty of the fabric ..the video brings the garments out more perhaps if the background was white or yellow and the studio was lit up a bit more it would have looked better 🙂 …. lovely collection congrats 🙂

  60. Sierra's Opinion

    June 6, 2012 at 10:59 pm

    The dresses are nothing short of awesome,perfected more by beautiful Alex..I’m so proud of you girl,you rocked these dresses flawlessly.Nigerians,unfortunately,are given to hate and condemnation..we never seem to appreciate our own.If these dresses were tagged ‘Calvin Klein’ or ‘Vera Wang’,I bet these myopic individuals would have nothing bad to say.Therefore,ignore,ignore and ignore some more!Black is a universally accepted colour..spring,fall,winter or summer,black rocks it big time!Your wardrobe isn’t complete if u don’t have a black piece in it,and I sure as hell would recommend these to anyone with good fashion sense.Alex,I’m short of words..the sky is ur starting point.HON,more grease to your elbow.Ugonna,well done and Congratulations.These are all statement pieces..anyone with half a brain would see that.Fabulous is the word..I rest my case.

  61. KingsQueen

    June 6, 2012 at 11:09 pm

    too be absolutely honest i wasn’t really a fan until i saw Nse wear that fabulous dress and i was like kudos to the designer, i totally love 90% of this collection and it has some of her best work till date… a huge improvement and she’s def gonna wow us with future collections:)

  62. lilly

    June 6, 2012 at 11:31 pm

    some pics are errrmmmrmmm???? while others are hot. wait a minute! wasn’t this dress nse Ikpe wore for an award show? (look down) LOVE IT!!!
    http://www.bellanaija.com/2012/06/06/yoshinaka-house-of-nwocha-fall-12-collection-behind-the-scences-footage-of-lookbook-shoot/07-2/

  63. Sidney

    June 6, 2012 at 11:49 pm

    No, I don’t like her designs at all but she has her own market. So go ahead Ugonna!

  64. Sugabelly

    June 7, 2012 at 1:18 am

    Obviously all the people claiming I’m hating missed the part in my original comment where I said the clothes were lovely.

    The clothes are gorgeous but it still doesn’t change the fact that the “inspiration” behind the clothes as it was presented by the designer is completely inaccurate.

    Chances of Yoshinaka being a woman = practically zero.

    • DatBiatch

      July 11, 2012 at 11:37 pm

      Do yourself a favor and shut thee entire fack up! Damn! Yoshinaka/yoshinoko, the bitch put her heart into her line.

  65. Anon

    June 7, 2012 at 1:19 am

    These are beautiful designs. There’s no perfect designs, even all those designs people drool over on the runaway are not always well put together. Congratulations, Ugonna, what a great collection, is there a website to order from?

  66. Truth be told

    June 7, 2012 at 4:15 am

    its beautiful. I agree the ironing could be better but i love it. especially the first one and the one nse wore

  67. bayo

    June 7, 2012 at 5:43 am

    Amazing collection. People need to relax and give helpful criticism instead of just putting up hateful comments, bella naija is not for you to air personal grievances, pls be adults, anonymity is not for consistent anger. Well done Ugonna, all black, who doesnt need a black dress?

    B

  68. lanny

    June 7, 2012 at 8:01 am

    THe question is how many of u will buy? How many of u have ever bought 4rm her? Apart frm celebrity wear and return? Lol

  69. kem

    June 7, 2012 at 10:21 am

    are u surprised at d negative comment??? Nigerians are bittered naa, they spend so much time hating and looking for little mistakes to criticize when they ve got no talent or when they are not better of…….you can hid behind d mask!!!!

  70. Presh U.

    June 7, 2012 at 10:31 am

    Whether or not yoshinaka was a male, female, warrior or fighter or amphibian or bisexual is totally irrelevant. Dis woman came into the fashion scene and has achieved this much a feat and ol u can do is criticise her on the origins of yoshinaka. Its her inspiration, its her idea, its her fashion and its a privilege for you to see this. Its a look book everything is not supposed to be “ironed” for your benefit.. Its repeated, get your facte right about the house of nwocha before saying a ton of bull in desparity. U criticize works, how many have you done, what have you achieved and who knows you. Stup hating and relying on rather inconsistent unnecessary facts and get a book on how to constructively criticize a person of the person’s sweat and tears.. Jesus christ. These dresses are a must av and can be worn anywhere. Since ab initio was , still is and remain a fan of the HON..

  71. jeje

    June 7, 2012 at 11:14 am

    PRESH U… Can i marry u…you are too sound abeg. Miss Achiever…..lmaoo rotfl

  72. ty

    June 7, 2012 at 11:45 am

    errmmmm!!!!!! sugabelly, u sound really bitter. im sure she has heard and would correct dat mistake in the nearest future. Meanwhile dont commit suicide over the matter. its like u took it personal

  73. ASHAMA SIYEPAU

    June 7, 2012 at 11:47 am

    I have never really been a fan of Ugu but today after reading her responses to comments here, I am crazily in love ith her. Your humility and politeness is amazing. Responding to opinions of people on such a social network ain’t a small thing o! i hail thee Ugo…..

  74. a

    June 7, 2012 at 1:16 pm

    Na wa for u people. Leave Sugabelly alone abeg. She was just pointing out something which may be factually incorrect. If we must aspire to be on the international scene like HON wants, then we need to eschew mediocrity, inaccuracies and always be on point. If she took this out internationally someone who knows will point it out to her and make her look incompet

  75. a

    June 7, 2012 at 1:21 pm

    (contd) incompetent, foolish or both. Better for her to hear it now and make correction. Its not hating, its helping her put her best foot forward.
    And can we pls just stop with the hating label once anyone says anything that displeases us? that’s one of the reasons Nigeria is where it is today. Someone says something that really should be investigated for its veracity and neccessary corrections made, we ascribe it to pettiness and hating a la it is because he is from a different tribe, religion, class, etc… and things keep getting bad…

  76. julz

    June 7, 2012 at 2:16 pm

    Absolutely stunning.. A+ modelling too.
    I want the 3rd n 7th dresses. What are the prices??
    visit stylebyjulz.blogspot.ca

  77. fly moi

    June 7, 2012 at 3:22 pm

    dunno bout anybody..buh i love d collection and dey re totally wearable! keep churning dem out.

  78. Mimi

    June 7, 2012 at 4:20 pm

    Sugerbelly I hope u know Nigeria history like this o

    • Me

      June 8, 2012 at 2:31 am

      Lollllllllllllllllllllllllllllllll. Abi O!!!!

  79. Loi

    June 7, 2012 at 4:48 pm

    Very Creative. Elegant collections.
    see http://www.nigerianewsnetwork.com

  80. [email protected] pomey's place Ltd

    June 7, 2012 at 5:32 pm

    Ugonna nor mind them Jare, just remain focus. Rome wasn’t built in one day. I run a business too and I must say that its not easy coming up with ideas. Whether ” yoshiko or Yoshinaka” me I like the designs…. Why can’t we encourage our own for once.? Mschewww @ all the haters!

  81. gbeborun

    June 7, 2012 at 6:09 pm

    Well done HON am not a fan of velvet but the dresses are absolutely STUNNING, haters just need to zip it coz u have no idea the hardwork she has put into creating a collection only for you to sit behind a computer and slag it. Your work will not be everybody’s cup of tea but the ppl who like it will buy it,i’m a designer myself and ppl made all sorts of comments about my work i just ignored the hateful ones and carried on and its totally paid off so who’s laughing now.

  82. Bunmi

    June 7, 2012 at 7:48 pm

    Apo oche !!!

  83. Kj

    June 7, 2012 at 7:57 pm

    Pls change your professional team!
    Editor for video spelt Copyright WRONG at the end of the video
    Hire Alistair Englebert Preston for a more creative photoshoot
    #nuffsaid

  84. kaylah

    June 7, 2012 at 9:22 pm

    Hi Ugonna, very lovely pieces, i actually loved the one Nigeria’s very talented actress Nse Ikpe-Etim wore to the AMAA ‘s ; really gorgeous…well done and great job!

  85. ZinnyO

    June 7, 2012 at 9:23 pm

    H.O.N………Classy & Elegant!!!
    Keep up the good work Little Sis!

  86. Me

    June 8, 2012 at 2:46 am

    I’m usually a hater of this designer, and find her collections tacky, but this collection I actually like. The showing at the ARISE fashion show didn’t do justice to the collections. I can’t hate, still not a fan of the disigner, but some of these clothes I want.

  87. love

    June 8, 2012 at 7:58 am

    @ Sugabelly
    Okay, Japanese teacher, we don hear all the history about Japan o. Books closed.
    Congrats Ugonna, you have potential. Continue to work hard, and improve to be the best.
    Beautiful collection, I love them a lot.

  88. ajiri

    June 8, 2012 at 10:04 am

    a lot of the comments here fall under ‘cyber bullying’. some people feel that because they are sitting in front of a monitor or phone, as the case may be, they can run people down without caring how they scar them. people who have a dream and a prayer understand what it takes to go after your dream. people who don’t, run those who do down.
    sweetheart, carry go. it’s all about making sure every collection is better than the previous one. as one designer to another, keep your head up girl.

  89. Turayo

    June 9, 2012 at 4:51 am

    The outfits are lovely. I liked the second, third, eleventh and twelfth.

    I must agree with Sugabelly. Things like historical facts must be checked, it’s not an insult or is it meant to demean your work. It’s just what it is. And it will make you look bad on the international scene.

    Secondly, just because someone doesn’t like your designs does not make them a hater. The designs may not appeal to everybody, although Nse rocked one of your dresses beautifully at some event. That’s a part of life. It’s not “hating” and this is constructive criticism.

    If you can’t handle the ones that are only on BN, and online, imagine when you do blow up when everything is under scrutiny. I wish you all the best even though “fall” irks me to hear. The designs are quite lovely, and some smoothness (with a steam iron as someone suggested) would help. Good luck.

    • Non professional opinion

      June 9, 2012 at 10:23 am

      I think people can discern the difference between a constructive criticism and “this designer is a joke” and ” house of my A$$$$$$$”. I think a comment like that is pretty hateful.

      As for the “fall” thang, our designers are under so much pressure to maintain “Global” game with look books, and resort collections and a whole heap of other stuff that is barely relevant to the reality of their business, that not labeling the collection “fall” will have the same people calling you ” local sturvs” in 2 minutes flat.

    • Turayo

      June 10, 2012 at 4:45 am

      Nah, some people can’t. Sugabelly’s comment was constructive but yet so many folks missed it. Those examples you gave are hateful and hurtful, and those are the ones you need a tough skin for.

      As for the “fall” thing, I do not buy that belief that our designers are under pressure to maintain any “Global” game. Their audience, their market is Nigeria, is it not? Please clarify it for me, who is their target audience? The look books are to entice prospective customers over a social website, right. There is no Global game here. And not labeling it “fall” would actually be a good thing. I would love to see a Nigerian designer not use “fall” to describe a collection. If you have the time, take a look through any “fall” collections BN has in its archive and you are bound to see a comment that is irked by the use of the word “fall” and no comment about how great the collection is because of the word “fall”.

  90. Non professional opinion

    June 10, 2012 at 11:21 pm

    @turayo I agree that a lot of people have a problem with “fall” but I also don’t imagine that designers who show their look books on Bellanaija, which is read globally, are praying for it to only be seen by Nigerians.
    If a designer chooses to ignore the international fashion calendar I don’t think it will affect their business in Nigeria one way or another but it will have the potential to limit opportunities that might come from abroad. If you look back into Bella’s archive you will notice “fall” started around the time everyone started killing themself to show in London-Paris -New York , and this is the pressure I’m speaking about. A look book on Bella is not where most people’s ambition ends. Everyone, regardless of capacity seems to want to go global, and they have every right to try.

    As for sugabelly, I personally have no problem with her taking the time to educate us all about the intricacies of court life in feudal Japan as I like to learn, but I also don’t have a problem with the designers inspiration being less than historically accurate. I consider it creative license, but I’m happy to agree to disagree.

    • Turayo

      June 12, 2012 at 1:10 am

      But the report is more than being historically inaccurate. It’s like, let’s see, in the US when Fox news had a picture of Frederick Douglass up for the Lincoln/Douglass debate. That was historically inaccurate (and a lack of knowledge about history) and that adds to Fox’s reputation for not being a trustworthy news-site. Frederick Douglass was a slave and the debate was during times of slavery, racism and discrimination and he would DEFINITELY NOT have been having a presidential debate with anyone.

      A better example would be if someone decided to draw inspiration from Sango (which is also a Japanese name) in the Yoruba culture. But instead made Sango a female–That would have pissed a lot of people and definitely made that person look really really incompetent. It’s the same thing. You can’t mess up things like that. And I looked up Yoshinaka and Sugabelly is right, but the company still has that fictitious story up. It’s not an insult to House of Nwocha but it is an insult to the Japanese people. Altering history is not “creative”. The clothes they have designed from that inspiration, is creative.

    • Non professional opinion

      June 12, 2012 at 11:53 am

      I don’t think a fashion designer and a national news agency have the same duty of care when it comes to the representation of historical facts .
      HoN wanted to represent an image of a warrior woman from an ancient and foreign culture and clearly took some creative license in naming her. Poor fact checking. Yes. An international incident. Not so much.
      The works of William Shakespeare are full of too many historical inaccuracies to mention and while certain purists grind their teeth over it, most people accept his position as one of the greatest artists of our time. It is his good fortune that Bellanaija didn’t exist in his day 😉

      HoN can be happy they have stirred up so much debate as all publicity is good publicity, so clearly what some (and I don’t mean you or sugabelly) might have meant for harm has turned out for good.

  91. acquiliner mboye

    June 14, 2012 at 4:07 pm

    FAB……

  92. UfuomaIvanzafrricana

    June 20, 2012 at 3:06 pm

    @ugonna,ur a very classy lady and I must commend ur work and please strive harder for d best.quite creative.

  93. olamide Ewuos0

    June 21, 2012 at 2:21 pm

    wow Gorgeous! beautiful……i love it all! wow again!

  94. BEAUTIFUL

    June 22, 2012 at 2:01 pm

    Bottom Line: The collection of clothings by House Of Nwocha is undeniably stunning. I can pull off any of these, anyday, anytime. Some people are just too scared to take risks in fashion, so they prefer to get stuck in their comfort zone. Taking risks in fashion is wat makes ones style fun, exclusive and eye-catching. I’ve once worked wit a designer and believe me wen i say E NO EASY OOO. Ugonna, my people will say jisike, meaning more Olive Oil to ur elbows and brains.

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