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“Thank You for Helping Us Give Back” Nigeria’s Fave Toothpaste, Close Up visits 4 Charities for its Loves Naija Campaign



Last month, one of Nigeria’s favorite toothpaste brands, CloseUp, asked you to help them nominate a charity in the society as part of their “Loves Naija” campaign and after receiving so many entries, they picked four charities.

The charities were Little Saints Orphanage Home in Ogudu, GRA, Lagos | Heart of Gold Hospice, Surulere, Lagos | Red Cross Motherless Babies Home, Yaba, Lagos and SOS Children’s Village, Isolo, Lagos. The CloseUp Marketing team visited these charities recently and shared with them numerous care packages for their daily needs.

CloseUp will like to thank all BN readers for nominating and voting for these charities and helping them bring smiles to the faces of all the children


SOS Village

Heart of Gold Hospice

Little Saints Orphanage

Nigerian Red Cross Motherless Babies Home


Don’t forget that the CloseUp Loves Naija Concert will take place this Sunday 9th September 2012 at the Eko Hotel & Suites, Victoria Island,  Lagos, where some of the biggest names in the Nigerian music industry including 2Face Idibia, Naeto C, Omawumi, Ice Prince and DJ Jimmy Jatt, will be performing live. To WIN! tickets, log on to their Facebook page –

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  1. 'Alex'andyRaH!

    September 6, 2012 at 5:31 pm

    way to go close up!

  2. purplepearl

    September 6, 2012 at 6:52 pm

    More companies in Nigeria need to practice the CSR culture, weldone close-up

  3. brandigest

    September 6, 2012 at 9:01 pm

    I think that company has enough to go round Nigeria. I opened my eyes in this world, behold there was closeup… but they did noble more than those other dodgy companies.

  4. Femi4lyfe

    September 6, 2012 at 9:33 pm

    Thing is, many Nigerian companies give back to homes like this. What I will never understand is why take pictures and publicize for marketing benefits (however you wan to portray it). This is where brands lose it for me. It’s cheap and frankly not a very smart moral move for even an individual none the less a brand.

  5. Mz Socially Awkward....

    September 6, 2012 at 10:02 pm

    I love it. Many thanks for giving back, Close-Up.

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