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Mystery Men in Tuxedos! Premium Lager Beer Brand, Heineken Creates a Buzz as the Latest James Bond Movie, “Skyfall” Premieres in Lagos



Let’s set the scene…

It is Thursday 1st November 2012, and 20 good-looking men in tuxedoes appear on the streets of Lagos.

Passers-by steal a glance; some stand and take a long look, spell-bound by the deft moves and choreography. It is an arresting sight and pure spectacle of Daniel Craig’s legendary character was rolled up in a synchronizing effect by the twenty mystery men under the Heineken James Bond billboard across select areas in Lagos.

“I love what I am seeing and I can only associate these moves with the James Bond character. I guess they are doing a public awareness campaign about the ‘Skyfall’ movie which is sponsored by Heineken,” says Akin Ogunmola, a banker at Zenith bank. He also thinks this is just a dress-rehearsal!

Emeka Agwu, a businessman also had this to say: “I like the sight of these men; it’s really looking cool. But I don’t really know what they are out to achieve. Maybe they are trying to advertise a product or a film. It is beautiful anyway.”

Have you seen the ‘mystery men’ in your neighbourhood? Get a glimpse below, and tell us what you think!

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  1. giggy

    November 2, 2012 at 2:38 pm


  2. Toyabam

    November 2, 2012 at 2:55 pm

    Whos idea was this!.

  3. guest

    November 2, 2012 at 3:25 pm

    Hahahahahahaha….., very funny , is this a mockery of James bond or what?, not creative at alllllllllllll!

  4. abisola ipade

    November 2, 2012 at 3:27 pm

    Saw them yesterday and they looked ridiculous to me(matter of fact)they were not dressed in any tuxedo and did not seem coordinated or attractive to me. I know Bond doesnt do beer i dont understand all this fuss about it. Bond isnt coming to Nigeria so why are they spending so much.

  5. neka

    November 2, 2012 at 4:34 pm

    They look stupid to me!! whats Bond gotta do with Nigeria?? we’d rather celebrate others,not our own.

  6. Senorita

    November 2, 2012 at 5:33 pm

    Even though they were not coordinated and Bond doesn’t drink beer. Their PR stunt/effort is laudable. A breath of fresh air from the usual celebrity endorsement . One that remains evergreen to me is that of ‘Three Orange Men’. That said, I believe 9ja can be more innovative with PR stunts.

  7. Mana

    November 2, 2012 at 6:05 pm

    I don’t know what to say! But they could have try more, I beg! What nonsense is this! 20 men just waste their time with this trash!

  8. Bisi

    November 2, 2012 at 6:25 pm

    Hahahahaha, if only James Bond bends like that with his “bumbum” sticking out. Oh my goodness!

  9. Breezy

    November 2, 2012 at 10:56 pm

    Naija! Why must we mock everything? I think it’s a good attempt at publicity. At least they got you talking (and hatin’!) Lol!

  10. Amber

    November 3, 2012 at 1:12 am

    I hope they paid them a good dough for this…lol

  11. Maxie

    November 3, 2012 at 5:33 am

    Ridiculous much??!

  12. swish

    November 3, 2012 at 6:22 pm

    why are we promoting the character of james bond in nigeria???

  13. Mma

    November 4, 2012 at 2:44 am


    We need to work hard and create more job opportunities in Nigeria!

    Look what our fine young men have been reduce to… I smh

  14. faith

    November 4, 2012 at 9:39 pm


  15. ike

    November 5, 2012 at 1:23 pm

    hen!!!! Im seeing someone that looks familiar in this shit!! haaa! i hope im seeing double sha…. *smh

  16. navy blue tuxedo

    November 1, 2016 at 11:25 am

    That was amazing Mystery Men in Tuxedos were looking awesome and as james bond is my most favorite character i always appreciate it .

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