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BN Exclusive: More than Just a Beauty Queen! See Agbani Darego’s Denim Line “AD by Agbani Darego” Promo Campaign Shots



BN Exclusive_ AD by Agbani Darego Promo Campaign - April 2013 - BellaNaija001

Agbani Darego is not just a beauty queen, she is a beauty queen with a smart entrepreneurial drive.

In January 2013, BellaNaija Style revealed that the 30 year old all-Nigerian sweetheart will launch her denim line, AD by Agbani Darego. Now we can exclusively unveil the promo shots for the line.

According to her rep, the denim line embraces a luxurious and chic aesthetic that’s affordable with cuts and styles that are flattering to a range of body types.

In these promo shots, Agbani is seen wearing one of her jeans with a cut-out black top which features a sheer side, barely any make-up and wet beach hair. She also strikes another pose in a blush zip-up shirt-dress.

On her new venture, Agbani says it is a dream come true and while stylish, it is a comfortable line for every woman. She says “Launching AD by Agbani Darego is a dream come true for me. Jeans are my loved go-to everyday look and it’s a love I share with a lot of young girls and women for its comfort and simplicity. AD by Agbani Darego is a line that caters to the ease we require of our personal style and it has been a pleasure creating a line that’s intuitive to our body, style and pocket needs. I am excited about it and I hope that it will be well received.”

AD by Agbani Darego will be available in stores and on-line in June 2013. The first products to be launched are its range of Jeans, Polo shirts and its Zip front Shirt Dress. Named after the Nigerian woman, the Jeans will come in four styles; Bola – “Trouser Leg”, Aisha – “Classic Cut”, Ify – “Boyfriend Jeans”, Nosa – “Skinny Jeans” and in a variety of washes. Prices of products range from 6,500 Naira – 12,500 Naira.

Check out the promo shots
BN Exclusive_ AD by Agbani Darego Promo Campaign - April 2013 - BellaNaija003BN Exclusive_ AD by Agbani Darego Promo Campaign - April 2013 - BellaNaija002

Photography: Obi Somto
Make-Up: Bimpe Onakoya
Stylist: Ebun Aboderin
Graphic Design: Otoide Ayemere | RVO Media
@AD_Jeans |


  1. lily

    April 10, 2013 at 10:26 am

    Agbani is flawless!!!!

    • Subomi Douglas

      April 10, 2013 at 8:30 pm

      Abi? Slim and perfect.

    • Blossom

      April 10, 2013 at 10:59 pm

      I just too like this Aunty Agbani

    • the canadian

      April 11, 2013 at 12:02 am

      no more Ankara… Thank God! #sooverthattrend!

  2. Bey

    April 10, 2013 at 10:29 am

    Woow she is Beautiful!!! Love her in that Dress buh pls do away with that Trouser cox E no fit u @ all!!! Na Girls only girls with Nyc Uku dey Rock jeans

    • Anon

      April 10, 2013 at 3:06 pm

      Says who? According to Bey’s theory right?

    • Holy!

      April 11, 2013 at 1:35 am

      You no know say this kind ukwu no get expiration date. Her bakassi na long term investment. With this kind physique and skin, I sure say everything go still dey in tact come 30 years from now.

  3. Talu

    April 10, 2013 at 10:33 am

    Ok @ Bey so its only girls with HiPs that shld wear jeans abi heheheheh..u no go kill person ooo lol

    • Teris

      April 10, 2013 at 9:28 pm

      LOL. not that she don’t good…but a nice curvy butt…well…

      sigh… clearly these aren’t going to be clothes for “every woman”. moving on.

  4. toya

    April 10, 2013 at 10:33 am

    screaming niceeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

  5. Morning dew

    April 10, 2013 at 10:34 am

    As in they look amazing, good on you girl! Way to go. Xx


    April 10, 2013 at 10:36 am

    Stunning, she always looks on point… looking forward to seeing the collection

  7. anonymous

    April 10, 2013 at 11:02 am

    hope Agbani’s jeans will quench my thirst for a good and affordable jeans for a petite girl

  8. anna

    April 10, 2013 at 11:05 am

    And they are affordable for the average working girl. Thats so cool

  9. Virgy Exquisite

    April 10, 2013 at 11:06 am

    Go girl!!!

  10. Hurperyermie

    April 10, 2013 at 11:11 am

    this is so lovely and on point i love it!!!!!!!!!!!!!!!!!!!!!!!!!

  11. sarafina

    April 10, 2013 at 11:12 am

    Yes Agbani! Slay me slay me!!!!!!! Loves it!

  12. orabella

    April 10, 2013 at 11:33 am

    Always looking beautiul

  13. Neo

    April 10, 2013 at 11:34 am

    Love love love the last pic. would totally covet, buy and rock those jeans.

  14. Style Cravings

    April 10, 2013 at 11:37 am

    beautiful, I will definitely buy an Agbani Darego jeans.

  15. Ms lala

    April 10, 2013 at 11:41 am

    fine babe….her skin color trips me jo o

  16. Zero

    April 10, 2013 at 11:45 am

    E just dey ok..d rest na foto effect..if no be Miss World just..even below average woman…I no go look back if i pass am 4 road…

    • Drama

      April 10, 2013 at 3:58 pm

      i guess your name says it all…you’re zero and so is your comment. What ever happened to applauding good ideas? i think the denim line is an excellent idea and the products look beautiful and have alot of promise in the Nigerian market. Drama is purchasing all and every biko!!!

  17. Noah

    April 10, 2013 at 11:49 am

    She’s so sexy!


    April 10, 2013 at 12:06 pm

    The last pics is scrumptious!


    April 10, 2013 at 12:06 pm


  20. Stella

    April 10, 2013 at 12:35 pm

    Photoshopped pics!

  21. fashionandstylepolice

    April 10, 2013 at 12:41 pm

    Love it already.

  22. niyoola

    April 10, 2013 at 12:43 pm

    love the dress and denims! :*
    what do you mean by “barely any make-up”???? please she is very made up.

  23. Daisy

    April 10, 2013 at 12:57 pm

    Those saying photoshop even photoshop cannot help your case

  24. comment waiting moderation!

    April 10, 2013 at 1:25 pm

    Screaming luv it…especially some one like me,who have thesame physique like her…will definately get one! BN more update

  25. m.h

    April 10, 2013 at 1:48 pm

    Which kind keep Lagos clean jeans b dis?

  26. lola

    April 10, 2013 at 2:18 pm

    All na hustle. The short shelf life of a model. So sad.

  27. uka

    April 10, 2013 at 2:27 pm

    when did Agbani reduce to 30yrs…pls she is 34 cos when she won the Miss world i still have the ovaition Mag that they wrote then that she was born 1979……nice business sence ….

  28. Laila

    April 10, 2013 at 2:30 pm

    Cant wait!!! Pls BN make sure you tell us where stockists are in Abuja

  29. comment waiting moderation!

    April 10, 2013 at 3:13 pm

    Looking better with each passing day…How tall is she pls? She really look long in the last pix,abi na heel?

  30. Kay

    April 10, 2013 at 3:29 pm

    Love the price points. Too many fashion brands are sleeping on mass market opportunities.

  31. ohdear

    April 10, 2013 at 3:41 pm

    chocolate and beautiful…….take a cue, before you slap on any more of that bleaching cream….lovely Agbani, If you are not a cure for “YELLOW FEVER” syndrome, I do not know what could be.

  32. Hi

    April 10, 2013 at 4:28 pm

    Congratulations Agbani Darego. I’ll rock the Ify jeans. I like the name 🙂

  33. polo

    April 10, 2013 at 4:33 pm

    Yes maybe photoshop but Stunning anybody that says otherwise must be a typically razz, bey take a cue and get some exposure. Love the look with the jeans.

  34. anthonia

    April 10, 2013 at 4:52 pm

    Her simplicity is so captivating, i am her fan….nice update on Agbani , welldone Bella naija

  35. Demmy

    April 10, 2013 at 5:26 pm

    I don’t really wear jeans but these look gorgeous. x

  36. Idak

    April 10, 2013 at 5:47 pm

    sophisticated hustle!!
    Best wishes to her and the venture.
    I doubt they will have sizes 14 and 16. Those are the sizes i might be interested in.

  37. atinuke

    April 10, 2013 at 7:29 pm

    nice one…i will sure love to rock that#winks#

  38. miss Tee

    April 10, 2013 at 8:29 pm

    See myself wearing the last one.Well done Agbani.

  39. Mimz

    April 10, 2013 at 8:55 pm

    OMG she looks amazing in those jeans in the last photo! Her legs go on forever. Beautiful!

  40. gentle

    April 10, 2013 at 9:07 pm

    agbani grl she is too beautiful she is good

  41. Someone

    April 10, 2013 at 10:01 pm

    Agbani I don Marry oh but if you agree I fit take you as second wife.

  42. Mmanwu

    April 10, 2013 at 10:10 pm

    Agbani is too gorgeous abeg!

  43. mexo

    April 10, 2013 at 11:11 pm

    I will definitely patronize a sister. Just like we buy and listen to our music, we should start looking to our designers, especially people like AD who are not hiking their jeans for N150,000 just to belong to a certain clique!

  44. R

    April 11, 2013 at 4:25 am

    Agbani!!! Stunner :*

  45. e-bukun

    April 11, 2013 at 4:53 am

    Please abeg you get am for size 4S for petite short people like us?

  46. Couture By Makioba

    April 11, 2013 at 6:57 am

    Agbani so proud of u sister….. Will def wear them jeans..

  47. Chinny

    April 11, 2013 at 8:13 am

    Well done Agbani, i loooooooove the high waist jeans and you sure know how to rock em!! Who would have ever thought the quiet, simple, tall and pretty girl in secondary school would go on to become a world household name?! Keep shining girl!

  48. Bex

    April 11, 2013 at 8:36 am

    Would sooo rock those high-waist jeans

  49. Thabie

    April 11, 2013 at 10:05 am


  50. Sandra

    April 11, 2013 at 10:49 am

    Wats barely Made up? She is totally made up.

  51. tee

    April 11, 2013 at 1:17 pm

    wat u see is wat u get. say no more. sexiest

  52. Prettyme

    April 11, 2013 at 2:02 pm

    Too tin

  53. hope

    April 11, 2013 at 2:16 pm

    So slim girls should not wear jeans because they don’t have hips and butt? you sound so silly na everybody go get hips and butt she has too but ones proportionate as for that zero really? you will not give her a second look, am sure you will beg sef to get her attention na your type una sister and girlfriend dey resemble tomota seller *roll eyes*


    April 11, 2013 at 5:32 pm

    @hope, tell em jare. lovely venture Agbani

  55. Zero

    April 12, 2013 at 12:33 pm

    Hmmn..yess..just saw this Hope’s comment…The truth is bitter and you are in denial, dats y u have NO–hope..haha!!!! For pple like you, its only when someone is a celeb or prob rich and famous dat u’l begin 2 send d person even if he or she is empty..Mumu..ur blindness ‘n blockhead nature makes you totally deluded that you can’t spot tacky from original people..Proper MU–MU… Shettt…Suffer don finish some naijas sha….

  56. tell all

    April 12, 2013 at 5:07 pm

    Beautiful lady, great jeans but has a nasty attitude, pls dear you check you attitude, we love.

  57. tinini

    April 12, 2013 at 5:48 pm

    There will always be haters. Such a sad world! Agbani dear,you go girl. I ‘ll def. get a pair of those.

  58. tell all

    April 12, 2013 at 5:49 pm

    typo up there, *pls dear, check your attitude, we love u*

  59. hope

    April 13, 2013 at 9:40 am

    Zero you just epitomize the word foolishness am slim too but sweet slim with nice perky boobs , hips and ass appropriate for my body stop ranting i tell you am a center of attraction the only reason i commented is because you sound really ridiculous, just like your senseless comment, you think she deals with shallow men like you? LMAO see you feeling like a king like the babe even knows if you existing am sure she has men far better than you coming for her not men who come here to gossip like women go get something doing. GET A LIFE!!!!!

  60. bisi

    April 13, 2013 at 11:31 am

    shes too skinny,put on a little weight

  61. hope

    April 13, 2013 at 9:02 pm

    Shut up u fatty hippo!!!!!!!! she is slim and hot stop hating.

  62. Ada

    April 13, 2013 at 9:05 pm

    Bisi some people are naturally skinny an try so hard to gain weight to no avail, ever heard of people with high metabolism? its difficult to gain weight no matter what you eat

  63. Tonguelash

    April 14, 2013 at 8:52 pm

    LOOOLLLL dats all I can do about these miserable haters. btw Agbani I will sooo buy and rock your jeans with my cute skinny butt!!!

  64. Fatemaan

    April 15, 2013 at 2:18 pm

    Hope….Bisi…Whether fat or slim, everyone has her own beauty. Agbani is a lovely girl because of the way she carries herself. Not her looks. Though to be honest, skinny is going out of date too. Men prefer voluptuous now. Dont know why. Abeg make una take am easy.

  65. prettyonyi

    April 15, 2013 at 2:58 pm

    this is exactly the kind of butt required for this cut, if its bigger, it becomes offensive and provocative……love it!

  66. Ada

    April 16, 2013 at 2:07 pm

    Indeed slim girls are still vogue joor, nothing like that one man’s meat is another man poison ost guys prefer to marry slimmer girls due to child bearing slim girls become hotter and sexier compare toolz and agbani in ten years time you will see difference we rock!!!!

  67. marie

    April 17, 2013 at 11:45 am

    gosh! ur just gorgeous….i love u…role model

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