The Elle Rising Star Design Award competition has put several names on the map with their collaboration with the mega retail brand Mr Price. From their 2011 winner, Kelly Esterhuyse to their most recent for 2013 Nicholas Coutts, this initiative has been discovering and birthing new opportunities for the next generation of fashion designers to get their own footing on the mega platform called fashion.
2012 Elle Rising Star Design Award winner, Jane Elizabeth Kotze produced her project limited-edition range for Mr Price and is available at Mr Price stores now.
As part of her prize from the competition, she was afforded the opportunity to work with Mr Price to design a vintage limited edition range with the retailer. According to Jane, “My range for Mr Price was inspired by my love of vintage fabrics, print mixing, summer colours and my childhood holidays spent caravanning in small seaside towns. I wanted retro styling and easy-to-wear pieces that you can mix and match and have fun with. The colours and prints are fun, fresh and vintage inspired and the destination tees make the collection a little tongue in cheek.”