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mi-Fone Unveils Innovative Smartphones & “Oju” Emoticons in Nigeria



Mi-Fone - BellaNaija - May - 2014

mi-Fone, the first African mobile device brand established in 2008 launches its new range of innovative smartphones into the Nigerian market.

The smartphones operate on the Android system and come pre-embedded with localized apps such as Nigerian taxi app –EasyTaxi, Nigerian music blog app  Singuu, the innovative music upload service app  PureSolo and 360Nobs Nigerian social media app .

The mi-Fone range will also feature the company owned Oju Africa app.


Oju Africa first gained international attention with the launch of the first ethnically diverse emoticons. In fact in the past three weeks the Afro emoticons from Oju Africa have had the world abuzz, with over 22000 downloads of the free app from Google Play in just 4 days, of which the majority of those downloads have originated from the United States.

Powered by mi-Fone,  “Oju” literally meaning “faces” in the Yoruba language from Nigeria, is an innovation born out of the motherland. It is here in the motherland that the full range of 65 Afro emoticons are to be revealed at the Nigerian launch scheduled to take place at the luxurious new venue Miliki in Victoria Island , Lagos on Monday 26th May 2014 . The event promises to be a major success with major celebrities, media and business leaders in attendance

Mi-Fone - BellaNaija - May - 2014 - image001

Designed to be used across all Android platforms, the Oju’s will be released shortly on IOS and other platforms. Yet the digital space is not the only area they are intended to live.

Oju is an African innovation, an African character that we have no doubt will become an iconic character across the globe. Africa does not have its own Mickey Mouse or Hello Kitty until now with Oju,” remarked Alpesh Patel, CEO Oju Africa and Group CEO of Mi-Group International Ltd. “Oju is a licensed African character which will be licensed out via Emoticons in the digital space, and via a traditional character in industries such as FMCG, entertainment and fashion. In fact, the launch in Lagos will be followed by Oju Africa’s attendance at the prestigious Licensing Expo 2014 held in Las Vegas, USA from Tuesday 17th June – Thursday 19th June 2014. Making us one of the few African manufacturers to be present at the Expo.

Mi-Fone - BellaNaija - May - 2014 - image003

Yet for a continent synonymous with smiling faces, these unique emoticons are bound to make those wide smiles become wider, as a portion of all licencing fees generated will be donated to the Mi-Oju Children’s Foundation which was officially launched in April in association with Mi-Fone Board Advisor, and globally celebrated bestselling leadership author – Robin Sharma.

The purpose of the Foundation is to empower and educate the children of Africa via ICT, he launch Oju and the Mi-Oju Children’s Foundation with Robin Sharma will undoubtedly help us achieve our dream of digitally uniting Africa, liberating Africans from digital exclusion. In fact with the launch of the Oju Africa Afro Emoticons we are sharing African soul, funk and unparalleled smiles with the world and allowing the world to help empower African children in return,” explains Patel.

To download the free set of Afro Emoticons one simply needs to visit Google Play:

For more information on the Mi-Oju Children’s Foundation please visit:
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  1. Kemi A

    May 20, 2014 at 5:04 pm

    This is nice


    May 21, 2014 at 5:09 am


  3. Micheal

    September 2, 2014 at 9:28 pm

    Dat is great.wel come development who say we cant do it? ile baba wa.

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