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Bamidele Onibalusi: 4 Ways Nigerians Can Make Money Online



Recent research from digitXplus has revealed that Nigeria experienced a growth of 102% in internet adoption between 2009 – 2013; that’s a total of 62.4 million Nigerian internet users in 2013, a significant increase from 30.9 million internet users in 2009.

Similarly, a 2014 Phillips Consulting study titled Online Shopping Report: A study of current trends in online shopping in Nigeria, revealed that internet usage in Nigeria has grown from just 200,000 users in the year 2,000 to 57 million users in the year 2012, essentially positioning Nigeria as “one of the fastest growing internet consumer markets in sub-Saharan Africa.”

While there are many explanations for the suddenly massive explosion in Internet adoption in Nigeria, there is no doubt that a lot of Nigerians are looking to the Internet for greener pasture.

We’ve undoubtedly heard about Linda Ikeji, Uche Pedro, Jason Njoku and other leading Nigerian entrepreneurs making a fortune online, and we’re convinced that we can make the Internet work for us.

However, it is very important to realize that the key to creating sustainable income from the Internet, as a Nigerian, isn’t to be gullibly sucked into online survey or paid to click scams. Instead, you have to focus on a reliable online business model that works.

I’ve been making a serious living online since 2010, and my success story has been extensively publicized in publications here in Nigeria and abroad. Based on my experience in the past 5 years, I want to share the 4 most effective ways Nigerians can create a sustainable source of income online.

Start a Service-Based Business
Many Nigerians who want to make money from the Internet fail because they think the process is much different from building a real business offline.

It isn’t.

Of course, with the internet your reach is significantly increased, and perception of value online is more than it is offline. You also don’t have to worry about qualifications and startup costs.

However, the premise is still the same thing: you are building a business, and a business only thrives by offering value to others.

Don’t get sucked into the idea of making money while you sleep, or the idea of making money without doing anything; for most people, that’s a pipe dream.

One of the most effective ways to make money online as a Nigerian is by starting a service business based on a skill you have; it could be design skills, writing skills, motivation skills, business skills, health skills, agriculture skills or other skills that can benefit others.

If you have knowledge that can help people get measurable results in one aspect or the other, you can create a a service based business online.

Start a Blog
Blogging is another sustainable source of income for Nigerians who can get it right

Now, pay special attention to my emphasis on “getting it right”.

The problem with most new Nigerian bloggers is that they have heard about Bella Naija, they have heard about Linda Ikeji and they assume that the best way for them to make money from a blog is by starting a blog, placing adverts all over the blog and then expecting income. It doesn’t work that way.

Linda Ikeji’s blog and Bella Naija can command the massive income they make due to the massive reach they have, which involves a lot of efforts over the years; they also have an advantage of being pioneer bloggers in Nigeria. These are advantages you don’t have; at least, not yet.

If you want to make money from a blog, instead of hoping and waiting for income that might never come by putting adverts all over your blog, look for a sustainable income model that will deliver solid results real quick.

Here are some sustainable income models:

Build your blog around a service you offer
Whether you’re a freelancer or consultant, make this information clearly available on your blog. You’ll need very little eyeballs to your blog to start making money through this approach; this is an approach I have been using for years now

Create a product of value to sell on your blog
For example, farming is a big deal here in Nigeria with a lot of people having interest in fish farming, poultry farming, crop farming, etc.

If you have experience in this area and create an ebook and video packages aimed at helping people start their farms, you’ll get people who want to start real businesses buy from you in no time.

Promote other people’s businesses
Now, this approach isn’t as effective as the ones earlier listed, but it can be much powerful than waiting to make money through ads on your blog. Look for someone who sells a product that readers of your blog might be willing to buy, and partner with that person to promote her product in exchange for percentage of sales you make.

The above 3 income models are very practical and sustainable, and you’ll start seeing results without having to get tens of thousands of people to read your blog.

Work as a Freelancer
There’s also high demand for freelancers in the international space, and there are legitimate companies willing to pay talented freelancers irrespective of where they’re from.

You could be a freelance designer, a freelance programmer or a freelance writer.

With freelance writing for example, you can make anything from $50 – $200 per article regardless of you being from Nigeria. I know this because I’ve done this extensively over the past few years.

Try to look for companies, in Nigeria or abroad, looking for freelancers to help them with tasks they don’t want to employ people for online. Reach out to them to see how you can help, and in exchange you’ll get paid for your work.

Furthermore, there are lists of websites that pay writers all over the internet and here’s a recent one I published on my blog. This can be handy if you want to purse an online career as a freelance writer: 110 Websites that Pay Writers

While most of the websites featured in the above list will offer to pay via Paypal, considering that Paypal is not Nigerians, you can reach out to them to see if there’s an alternative way to get paid; depending on what you have to offer, you’ll be surprised at how many people are willing to make a compromise.

Help the Non Tech Savvy Set Up an Online Presence
A byproduct of the surge in internet adoption in Nigeria is that hordes of people want to have a presence online, and this includes small businesses and corporations.

These businesses will need a website, social media presence and other forms of exposure for their business online. If you have tinkered with the internet before, know a lot about WordPress, HTML and how to setup a website, then this can be a source of income for you.

Help other people who are just getting started online setup their online businesses; most of these people probably already have a business model, and you’d be guaranteed to make a fine and sustainable income by helping them setup their websites and other things necessary to effectively operate online.

Photo Credit: Dreamstime | Syda Productions 

Bamidele Onibalusi is a Nigerian blogger and entrepreneur, as well as the founder of Effective Business Ideas, a blog that shares practical business ideas. He has been featured in Forbes, Huffington Post, as well as in several publications locally and internationally. You can follow him on Twitter via @youngprepro.


  1. sussy

    March 20, 2015 at 8:27 am

    nice innovation

  2. sussy

    March 20, 2015 at 8:48 am

    *nice article* i mean

  3. labi francis

    March 20, 2015 at 10:55 am

    nice one man

  4. Uju Lilian Ikegbune

    March 20, 2015 at 11:39 am

    Wow! I am inspired and filled with insight now. Thanx for sharing, I am book marking this article

    • Bamidele Onibalusi

      March 20, 2015 at 1:00 pm

      You’re welcome, Uju!

      I’m glad you found the article helpful, and I wish you the best with your endeavours to make money online 🙂

    • tunnde

      May 22, 2016 at 9:56 pm

      I will need you phone number for better discussion thanks.

  5. Ife

    March 20, 2015 at 1:24 pm

    At least a break from relationship issues. Nice one.please we will need more of this for us to have more Dangotes and Adenugas. God bless

  6. Rose

    March 20, 2015 at 1:29 pm

    This is soooo useful. It’s going into my library. God bless you for sharing

  7. Tosin

    March 20, 2015 at 4:39 pm

    i like, it’s orderly and inspiring.

  8. Chris

    March 20, 2015 at 4:44 pm

    I like the freelancing one. It’s real easy to make money writing content for other people. There will always be a demand as long as people are looking for info and people will almost pay you anything to get the content that they want.

    • Bamidele Onibalusi

      March 20, 2015 at 8:09 pm

      You’re on spot, Chris! Most companies also find it easier to use the services of a freelancer or consultant, since that would be saving them money as they don’t have to pay or make arrangements for a full-time employee.

  9. Confidence Tawo

    March 20, 2015 at 5:03 pm

    Bamidele, well done for this very wonderful piece. I sure will be visiting your blog from time to time as i have also just begun freelance writing. However, what did you mean when you said “considering that Paypal is not Nigerians” ? I am sure it was a typo error but i am guessing you meant to say “Paypal is not in Nigeria”. That is not correct o. I have a Nigerian Paypal account oh.

    • Bamidele Onibalusi

      March 20, 2015 at 8:11 pm

      Thanks, Confidence.

      I actually meant to say “considering that Paypal is not “fully” supporting Nigerians. While Nigerians can open a Paypal account now, it is only to pay for things and send money to people. Clients can’t send money to Nigerian Paypal users, and that’s a major frustration at the moment.

    • D

      January 3, 2016 at 10:08 pm

      But I know with a PayPal account opened with first bank , u can recieve the money or am I wrong?

    • Onwukaegwu ifeanyi

      February 14, 2016 at 9:03 am

      Yes paypal is in Nigeria but u can only make payment but u can’t receive payment as a Nigeria from paypal

    • Onwukaegwu ifeanyi

      February 14, 2016 at 9:21 am

      There is much money to make online, all u need is the right tools at the right time. I made an investment online for three months, I put in 2300 euro then I was paid 4500 euro after three months.

    • Ms. Bry

      May 5, 2016 at 10:27 am

      May I ask, Into Where or what did you make that investment?

  10. PD Young Billionaire

    March 21, 2015 at 1:26 am

    Thanks for sharing…..

  11. Peter Kanayo

    March 21, 2015 at 2:24 am

    It appears your present venture is fish farming because your blog is not as active as it used to be?

    Have tracked your other site guestblogging tactics – want to know if you sold it out to Karol.

    Thanks for the awesome tips though. Really love your coming out to share these tips

    • Bamidele Onibalusi

      March 21, 2015 at 11:09 am

      You’re welcome, Peter.

      I’m actively involved in fish farming now but I won’t call it my “present venture” – just like my online business, it’s “part” of what I do.

      Indeed, I took a significant break from my blog for the most part of last year to focus on my fish farming venture but I did not abandon the blog.

      Regarding my other blog, it has now been rebranded to Effective Business Ideas; I’m still working on clarifying the message after the rebrand, but I did not sell it to Karol.

      Karol is one of my team members, and he has been contributing most of the articles to that blog lately because I was busy with other things. I’ll be more actively involved, moving forward, though.

  12. Jude Vincent

    March 21, 2015 at 6:08 am

    I love this one.

  13. Francis

    March 30, 2015 at 6:16 pm

    Great article!

    It’s an eye opener for Nigerians. Most graduates no longer have to sit at home or anything like that. With this they can start earning a living with the opportunity the internet provides.

  14. Callistus Agasielo

    July 31, 2015 at 3:13 pm

    This information was highly interesting, Thanks

  15. johnson anjola

    August 9, 2015 at 11:52 pm

    remember this name very well …. cause we will meet at the top … Thank you God bless

  16. Adeniyi Badmus

    August 19, 2015 at 8:26 pm

    I’ve always trusted this guy, Very usable post. But if those are really going to work it will be with persistence, patience and perpetual efforts. Nice one Man, continue the good work of education Nigerian.

  17. femi

    September 13, 2015 at 9:14 pm

    Hello Bamidele its nice to see a fellow Nigerian blogger giving free info. I like to believe i am one of the top Nigerian online entrepreneurs that helping others attain success through various platforms.
    A major way to earn monthly income is writing an ebook and publishing it with Amazon via kindle direct publishing. Others are domain/website flipping on sedo or flippa,and getting writing jobs at iwriter.
    Making money online isn’t easy but with persistence and patience Nigerians can surely succeed.
    Bella i love your site cheers.

  18. steve

    September 18, 2015 at 11:57 pm

    Thanks so much for this wonderful info, personal i also believe Affiliate Marketing has a-lot to offer if only one can exercise patience and also chose product they are sure of. Nice site dear

  19. NairaLake

    October 10, 2015 at 8:51 pm

    This is a very informative article for Nigerians who want to make money on the internet. Allow me to also add to the list. Nairalake is a legitimate platform where Nigerians can make money working online.

  20. Internet Business NG

    October 16, 2015 at 6:18 am

    Visit my website to see how I made N1 Million selling e-books

    • Jerry

      January 1, 2016 at 3:25 pm

      How can I contact you?

  21. Chinenye

    November 17, 2015 at 5:28 pm

    Love ur article. Pls, where are you located? Do you offer trainings/coachings?
    I want an extra stream of income and looking to go into online/internet domain.

    • oladimeji

      December 10, 2015 at 10:55 am

      If you want to start a business but don’t know where to start, don’t worry–you are not alone. In fact, given the new economic reality of our time, more people than ever before have found the “job” they thought was waiting for them doesn’t exist. Others have come to the conclusion that they would rather create work they love, constructed to fit with their own life goals. No matter what the motivation is to be your own boss, you can start today. To know more contact this number 08123332166.

  22. Ifunanya

    November 27, 2015 at 3:10 pm

    Enjoyed your write up. Please do you mentor?

  23. OlaDele Deliciouz Olanipekun

    December 30, 2015 at 12:31 am

    U just made ma day Bozz…..U’r d best!

  24. Gudtalent

    January 3, 2016 at 8:31 pm

    Thanks Bamidele for this eye opening Update.
    I Loved what i just read and have subscribed to your mailing list on your blog.
    Once again, thanks for sharing

  25. Ifeanyi

    January 13, 2016 at 2:07 pm

    very expository, by large and by far, how realistic, reassuring, reliable and long lasting is online exchange of money, especially in Nigeria, considering the recent lapses of CBN as concerned BDCs and froex tradings, would CBN not consider closing all internet business for individuals and slamming them with irrefutable fines, just as u use ATMs for local servies. thanks, i hope my question is lame enough…

  26. Akinola

    January 15, 2016 at 7:23 am

    The take for me is to start a blog and my blog is built around the service that I render, I am into network marketing and I use my blog to promote my company. What I have discover is that people want more information and that is what my blog provides…more info for them to make intelligent and logical decision for them to make extra income…thanks and all the best in your fish farming business!

  27. Uba Babs

    February 9, 2016 at 11:45 am

    This is a very great write-up please,keep it up i really like it.


    February 16, 2016 at 10:00 am

    This is educating and informational. I will like d freelancer cos I love to write.

  29. Chi

    March 5, 2016 at 11:40 am

    Do you stay in Abuja? I’d like to meet you. You’re an inspiration.

  30. Chi

    March 5, 2016 at 12:31 pm

    I’m a radio presenter in Abuja. I’d like anybody very vast in online business come on my show and teach people Internet business.
    People need empowerment. My no is 08135063220.

  31. afees

    March 14, 2016 at 1:59 pm

    I dnt knw anything about how to create a professional blog but I do Knw much talking of agricultural farming , fisheries and poultry birds…if you really care to share ..I Knw much about internet but i Dnt Knw anything about how to create a website or blog..plss kindly put me through bro..i can even come and learn if its okay by you can get me here 08060463219..thanks and God bless….even without puchassing food from topfeed or hybrid you can produce your food and make nice money

  32. mikeobiora

    March 31, 2016 at 12:50 pm

    very interesting and inspiring.

  33. mikeobiora

    March 31, 2016 at 12:53 pm

    very interesting, inspiring & motivating.

  34. Ezekiel Oluwafemi

    April 1, 2016 at 8:21 pm

    I will love this. maybe i will have to start it because of people’s testimonies.

  35. Olakunle

    April 7, 2016 at 1:52 pm

    well done man, i enjoy your post.

  36. kamoru

    April 18, 2016 at 10:58 am

    This is a wonderful write up, infact you did a great job. More power to your energy .

  37. Godwin

    April 28, 2016 at 9:21 am

    pls how can i make my google adsens to show on my blog.
    how can i also promote other people services or business on my blog

  38. Olatoye Adebayo Victor

    April 28, 2016 at 12:38 pm

    This is nice and educative blogs for every one who have interest.

  39. Sam

    June 3, 2016 at 10:10 am

    Great post, I love the point you made in regards to blogging around a service you offer. Blogging is not a get rich quick scheme as many misunderstood it to be, it requires discipline and the right skills too. For me, I design websites and sell instructional videos that teach people how to set up websites and blogs.

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  41. James

    June 11, 2016 at 6:22 pm

    Anytime I read about Oni and his success story I can’t but get inspired. I have setup a service bases blog after many years of procrastination and with hard work I believe if you can make it, I can make it too. Thanks for inspiring us .

  42. emeto ebuka

    June 15, 2016 at 10:22 pm

    plz sir I don’t no how to create a blog plz can u help me

  43. Victor

    August 16, 2016 at 8:44 pm

    Very powerful stuff for those who are interested in building an online business. Money can be made from blogging but you need a strategy. There reason why most people fail is simply because they lack strategy.

    About freelancing, one great place to get started is on Fiverr. 6 years ago when I was still in paid employment, I created a Fiverr account and listed ” writing gigs”, I had lots of orders that I practically had to shut it down because I couldn’t handle it with the job pressure et al.

    There are different business opportunities online, one just needs to research and decide which one is best for him. Don’t quit because you are not getting immediate results. If Linda had quit, she wouldn’t be famous today.


  44. EBUBE

    August 19, 2016 at 10:23 am

    Nice one man,tnks but pls can u disclose ur number.

  45. Zest

    December 11, 2016 at 6:31 am

    Sure. But let’s enjoy the quick money models while they last

  46. Clara Egbonwon

    January 9, 2017 at 2:01 pm

    Happy 2017, Bamidele. I am so impressed by your blog and much needed information. I am considering starting a blog. Can you advise me on whether to use WordPress or Weebly. I am not a technically minded ‘being’ and I wanted an alternative to WordPress because of this fact. Weebly is a website builder but I do not know the effectiveness of their resource. I anticipate your response.

    Warm Regards


  47. Jackstine

    May 28, 2017 at 1:56 pm


  48. Ikanna Samuel

    July 27, 2017 at 10:28 am

    This is powerful boss, most people have tried especially creating a blog but fail on the way, i believe by throwing more light there will learn more. thanks all the same.

  49. Godwin Ifeanyi

    October 2, 2017 at 12:49 am

    My first $10,000 was made through creating a product and building a high converting marketing funnels to market that product. Today, this funnel has continued to generate an avaerage of $4,000 per month without me doing anything else. All I do is just send targeted quality traffic to the funnel, and conversion takes place.

    I think for most Nigerians, the number problem they face is the technical setup required to really make money online. Things like landing page builders and email marketing automation pose a serious problem for Nigerians.

    In my opinion, rendering a service on Fiverr is not scalable, and over time, it leads to unnecessary stress. Any one that wants to earn serious money with technology doing most of the required work has no option, but to scale through the massive challenge of traffic and technical setup, in addition to mastery of his or her expertise.

    This is the sure path to great wealth!!

  50. alma angela

    December 4, 2018 at 6:19 pm

    I am interested in writing a guest post for your blog. Are you currently accepting
    guest post.
    Regard’s Angela.For a guest post.

  51. Chemistrytuitionsingapore

    March 28, 2019 at 7:20 pm

    May be it’s working. I am not sure

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