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Jesupemi Are: Hey Online Vendor, Less of These Things in 2020… Please!

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Online businesses have become very popular these days and I have to say that I love them. Apart from the fact that they save you the hassle and stress of going shopping by yourself, they provide a larger variety of options for you without having to leave the comfort of your home. So many things are now sold online; from clothing to accessories and even food items. Thank God for the internet and social media! However, there are a few things that a lot of online vendors have to stop doing.

Posting products without prices

This one really has to be the most annoying for me. I can’t explain how seeing that ‘DM for price’ note at the bottom of product posts annoys me and a lot of people online complain about it too. Someone on Instagram likened it to being asked to go to the checker at a supermarket or shopping mall to ask for the price each time you see a product you want to buy. How stressful! You might think it is to ensure only serious buyers contact you but it only repels prospective customers. A prospective buyer might think: “what if I can’t afford your price after inquiry?”

Personally, I would rather save myself from the awkward situation of having to explain that I can’t afford it. Some vendors do this so that they can size up the potential buyer first from their social media account, and then give them a price depending on ‘how rich they look’. If you don’t want your business to be perceived that way, please post with your price. Trust me, it saves your own time as well.

Using inappropriate words like ‘dear’ and ‘love’ to talk to customers

This is sometimes as funny as it is annoying. You should run a business professionally and avoid using inappropriate words to address customers. Person wey no go buy, no go buy! I remember having this same experience with an Instagram clothing vendor and even with all the ‘love’ and ‘dears’, it still ended in tears. The dress I ordered was a terrible case of ‘what I ordered versus what I got’. Anytime I think of that dress, I still feel heartbroken. A simple ma’am or sir is appropriate enough to address a customer. It saves your business from appearing unprofessional.

Comment section advertisement

I know you’re trying to get your business more customers but ask yourself this: would you patronize a business from the comment section? I go through comment sections sometimes and see business handles advertising their products and I usually just scroll past. I’m no marketing expert but I can tell you this: sponsored ads can draw more people to your page than comment section adverts. Social media influencers can also help you with advertisements, for the right price of course. I have seen businesses advertise in the comment section of posts that talk about death and gotten bashed for it. If you must advertise in comment sections, use your head!

Using product pictures from other vendors/poor photography

Have you ever seen the same picture of a product being used by many different sellers? Does it ever make you wonder if the business is genuine? As a business owner, you should learn to take your own product pictures and avoid using pictures of others, even if it is the same product you both sell. You should invest in good photography as well to avoid posting poor quality pictures. Remember, we are mostly attracted by what we see.

Posting no reviews

Because you want people to see all the amazing products and services you have to offer immediately they visit your page, you bombard your page with product pictures alone. This is wrong. One thing about online buyers is that they want to see some proof that others have ordered and indeed received their product. Buying online is as risky as it is helpful. Reviews are very important in getting buyers to trust you enough to send their money to you without fear. You should post reviews of your products regularly, especially if you have been running your business for a while. Avoid posting fake reviews though. Simply ask your buyers to take pictures with your products after receiving them and send them to you.

Jesupemi Are is a young, creative and passionate writer. She likes to write about her personal life experiences, ideas and opinion on subject matters that give her a thought. She holds a degree in Industrial Chemistry from Achievers University, Ondo state. You can reach her on Instagram- @theafricanlily and via Email- [email protected]

8 Comments

  1. Ephi

    December 14, 2019 at 10:06 pm

    So very true. The other thing that needs to stop are vendors that do not respond to customers’ questions in the comment section yet carry on posting pictures. Like, what is the purpose of the pictures? Is it not to attract customers? So why not respond to your customer enquiries first?!!

    2
  2. Lan4re

    December 15, 2019 at 10:43 pm

    Exactly, especially the ones of comment section ads and using other vendors pictures…
    It’s even better to advertise by sending direct messages than advertising on comment section;it makes the business seem like a scam. And then the one of using pictures of other vendors products, it’s one of the reasons for what you ordered versus what you get.
    This article is really enlightening, thank you.

    2
  3. Gracie

    December 15, 2019 at 11:18 pm

    Well said. I think most of them should stop referring customers to their WhatsApp page, it also makes prospective buyers leave their page.Thank you.

    2
  4. Lan4re

    December 15, 2019 at 11:22 pm

    This article is really enlightening and it’s true about the comment section as and using other vendors pictures for your own ads.
    The comment section ads just make your business seem non legit and inserious; better to even send it as direct message.
    And the using of other vendors pictures to advertise is just unfresh, let customers see what you have;you can use yourself or friend/family as models. It also causes the issue of ‘what I ordered versus what I got’.
    Thank you Jesupemi for this article.

  5. Babatunde

    December 16, 2019 at 12:12 am

    Inspiring and Educative.
    Thanks for this❤️

    2
  6. Nerd ?

    December 16, 2019 at 6:47 am

    It’s a really insightful read.
    What I find to be the most annoying personally is the “dm for price”.

    Imagine having to walk to the counter at a shopping mall (say shop rite) every time you want to know the price of something.

    That’s exactly what “dm for price” is. Put it out there let’s know if we should keep moving.

    It’s even the reason for false “I will get back to you”

  7. Fifehan Abodunrin

    December 18, 2019 at 12:42 pm

    Excellent read,

    Highly insightful article.

  8. Azeez Victor O.

    May 12, 2020 at 9:02 pm

    Whao, I’ve always had this same issue with online vendors and it’s so annoying. Thanks for pointing it out. Its a good read.

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