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Lynxxx: Everybody We Went to Seeking a Record Deal Rejected Us and Then We Decided to Start Our Own

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LynxxxFor Lynxxx, being rejected as an artist was just an excuse for him to get back up and start his own empire. Now the Syndik8 Records boss has his very own record label, a clothing line, a media branding company, a mobile solutions company and much more.

As the only boy – he grew up with 5 sisters – Lynxxx reveals, in this chat with Ayodeji Rotinwa of ThisDay Style, that he had a lot of growing up to do very early in life.

Read excerpts from his interview below.

On growing up: My real name is Chuka Edozien, born and raised in Lagos, but from Delta State. My dad is from Asaba and my mum is Ghanaian-Nigerian but with some Brazilian heritage in her roots. I come from a family of six kids, five girls and I’m the only son. This has taught me to shoulder responsibility from a young age. I have a family-oriented responsibility attached to me and that’s the reason why being focused is very important to me in terms of my career goals and decision I choose to make because there’s a lot of responsibility that lies behind that.

On going into music: First of all, I didn’t know all this was going to happen: being an artist. I owned a studio where different artists used to come record and then one day I decided to make a song of my own which brought me into the limelight.

On if he is going into the family business: No, my dad runs his businesses and I run mine. My dad is a renowned economist; retired bank Managing Director and former Deputy Governor of Bendel State. Obviously, I seek his advice and counsel from time to time but I’ve been running my own businesses since my early 20’s. In 2004, I started a company, Syndik8 Records with my partner, Ikon with a couple of artists. We had formed that record label because everybody we went to, seeking a record deal rejected us and then we decided to start out own. We also started a media company that branded corporate bodies. Alongside these, we started a clothing line and have sold thousands of shirts over the years and are in the process of opening our flagship store here in Lagos. I also have a company called The Arena that provides mobile solutions, builds applications and so on, and another that handles corporate branding and advertising. I’m also a self-trained graphic artist, web designer and mobile coder. So, I’m into a lot…

On how the music industry can be improved: First of all, structure. There is so much potential in creating a structure that would work for our industry. A lot of people say piracy is our biggest problem but it is not. For instance, an artist may drop an album today and it won’t be on iTunes for the next three months. He’s not focusing on the other possibilities of getting his music out there and making a profit. The artist is focusing on what he complains about and that’s piracy and his paying distributors in Alaba to get the album on the streets. He’s not bothered about the consumer who can download his songs in bed, without moving an inch and the direct profits he can make from these sales. He should be! My first album that came out in 2010 is online and I get a cheque at every end of the month for downloads. Also, every time my song is streamed on Spotify as well, I get paid for it. So these are the avenues that artists either don’t understand or are not exploring deeply yet. I spend a lot of time studying on how we can get better value for our talents in this country and there are so many ways out there and people just don’t know about it yet unfortunately.

For more from Lynxxx check out ThisDay Style.

Photo Credit: Instagram – @its_lynxxx

21 Comments

  1. Shenkron

    March 2, 2015 at 12:51 pm

    refreshing story.. it is always better to have a “Grass to Grace” story than the vice versa

    • J

      March 2, 2015 at 2:21 pm

      Lynxx’s dad was the former governor of Old Bendel state and first deputy of Asaba state( notice how he didnt mention it on purpose?) . This is defintely not a grass to grace st0ry. Its a grace mounting on grace kinda story…..

    • Ewa

      March 2, 2015 at 3:01 pm

      Please when was Asaba state created?

    • Someone Naughty

      March 2, 2015 at 9:56 pm

      But he did mention that his dad was a former deputy governor and I did not see him trying to create the illusion grass to grace. He doesn’t need to focus on his father in an interview about himself. If he did that I’m sure you’d still find a fault.

  2. shenkron

    March 2, 2015 at 2:49 pm

    not referring to his father’s glory. he worked his way to the top..

    • danie

      March 2, 2015 at 3:24 pm

      How… I know this boy well…his father is on the board of Pepsi who gave him his first endorsement and also he had a Mercedes benz 2013 c-class before he became popular. He is a rich kid. Going to give radio stations, djs your songs to play does not count as hard work. All artists do this. Hes a good looking kid which i believe is what he has going for him and he should exploit that to the fullest. Talent im not sure… hence his own Label

    • ms lala

      March 2, 2015 at 7:14 pm

      Thank you oooooooo. .he left that part out …the asagba of asaba is his relative too. But lynxxx never wanted someone to sign him. What he talking about . He and ikon another delta anoicha kid always had intentions of opening their own record label. What they did to Blackmagic well God is watching us. And he thinks he will succeed

  3. bruno

    March 2, 2015 at 4:24 pm

    that same chain AGAIN!!!. boy, bye

  4. J

    March 2, 2015 at 4:24 pm

    @Ewa, thanks for the correction, Delta state i meant.

  5. Ifemelu

    March 2, 2015 at 4:53 pm

    FINALLY! Someone said it, please Nigerian artists use spotify, use iTunes and give us different ways to listen to your music! Do you know how many times i have been so frustrated getting music from an artist i love? I mean i want to spend my money on an artist, i go to Spotify to give it a listen, not there. I go to iTunes to buy it, not there! It is frustrating abeg! In fact, forget Spotify sef just do something as simple as iTunes! Thank you Lynxxx for pointing this out. I have been complaining to my siblings for years!

  6. nene

    March 2, 2015 at 5:26 pm

    lmao! “mum is Ghanaian-Nigerian but with some Brazilian heritage in her roots.” ehen?

    • Wuggy

      March 2, 2015 at 11:06 pm

      Ask me o! He looks amish in this photo.

  7. Koko788

    March 2, 2015 at 5:48 pm

    Certainly a grace upon grace story. On if he is talented, not too sure. Like d fact he is pursuing other avenues to generate an income and put his name out there.

    wordsbykoko.blogspot.com

  8. girlie'o

    March 2, 2015 at 6:32 pm

    Nice one Lynxx but how come i heard you’re still living in your parent’s house? Whats up with that?

    • ms lala

      March 2, 2015 at 7:11 pm

      I am on the floor and I just rolled over to hell…..dead with that comment..I can’t laugh please not this money….girl u wrong for that. But a lot of them do nah lol..the list is too long to even begin.

    • NaijaPikin

      March 2, 2015 at 7:31 pm

      Oh stop it……follow his IG and you’ll know for sure he doesn’t live with his parents.

      I like the fact that he’s diversifying. Interest in multiple sectors. When one area is slow, the other can be picking up cash. my fave lynx songs are still “change your parade” and “fine fine lady”

      Still think it’s easier to go the entrepreneurial when you have wealthy parents. Creates a safety nest/fall back plan for you if things don’t work out. good job to him and Shomya following their passions.

  9. Oyin

    March 2, 2015 at 7:18 pm

    Am glad he made the best of what he had, the focus shouldn’t be on who is dad is but what he was able to do with the oppurtunity he has and obviously he is using it wisely.

  10. papermoon

    March 2, 2015 at 8:40 pm

    What if he lives with his parent? If there is room and no one is chasing him out why waste money on rent…? All wat matters is for him to be responsible, and it has nothing to do with renting ur own place, especially there is enough space at home…. U rather save which is responsible.

  11. Hairmillionaire

    May 23, 2015 at 12:58 pm

    Grace to grace story or not, anyone who knew home from university will know his work ethic was second to none. Alongside academic work he always had two or three business ventures on the go.

  12. belly jem

    October 22, 2016 at 12:13 pm

    if he could make it,i dont see any reason why i should not make it.

  13. belly jem

    October 22, 2016 at 12:15 pm

    if he could make,i dont see any reason why i should not make it

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