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Diddy says “Love is the New Sexy” as him & girlfriend Cassie Shock Fans with Titillating ‘3AM’ Perfume Ad



diddy cassie 3amWow! We guess this is what 3AM looks like in Diddy and Cassie‘s world.

The couple, most recently spotted seated next to each other at the #MayPac fight, play lovers in a steamy ad for the music mogul’s new fragrance, 3AM.

The 45 year old father of five, Diddy justified his sensual ad with 28 year old girlfriend Cassie, to

“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful.

“That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”

“The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady.”

“No matter what the fragrance is called, that’s my objective. And I want a lot of people to get laid to it!”

***Kindly note this video is NSFW (not suitable for work) and for minors.***


  1. chi-e-z

    May 5, 2015 at 12:26 am

    Wtf why is it just naked cassie like he selling her body or some ish. plus when is she gonna come back 2 music I like her voice calm and nice like Aaliyahs

    • Someone Naughty

      May 5, 2015 at 1:32 pm

      Mba! You can’t put Aaliyah and Cassie vocal talent on the same pedestal. Yes, Aaliyah’s voice was calm, she had amazing vocals thanks to her classical music background. Cassie on the other hand, is a little above mediocre. She does more talking than singing.

  2. Anon

    May 5, 2015 at 1:31 am

    Cassie is such a pretty girl but not feeling the ad. Looks like a scene straight out of 50 Shades of Grey movie!!! *Yawns* What happened to originality…

  3. Gold digger

    May 5, 2015 at 1:32 am

    There is nothing we won’t see….LOL. Let us go and spray the perfume and see if this would happen to us(Kidding). Moving on.

  4. word

    May 5, 2015 at 2:08 am

    the heat is definitely in this commercial, i could feel it from start to finish. this may be the best fragrance commercial i have seen.

  5. The Buttery Hotness

    May 5, 2015 at 2:59 am

    I love how he is fully dressed and she is completely naked.

    • Takeseveralseats

      May 5, 2015 at 11:18 am


    • tunmi

      May 5, 2015 at 11:32 am

      I really dislike that part

    • Seriously

      May 5, 2015 at 11:44 am

      Yet he says it has nothing to do with sex, it’s about love. When the ad speaks louder and opposite of what he says

  6. Passerby

    May 5, 2015 at 4:32 am

    Why all the nudity? Attention seekers. No sense of value or class anymore.

  7. c_ogochukwu

    May 5, 2015 at 5:15 am

    I don’t get it so does the perfume makes u smell like sex like I don’t get the concept of the commercial

  8. AlmondEyes

    May 5, 2015 at 5:18 am

    Remember when Cassie used to have a career? When she wasn’t just Diddy’s girlfriend? I’m not trying to be mean, or vicious. I’m just really baffled as to how she became this? That aside, if it is supposed to be sexy, why are they not reflecting the theme. Or rather, why is Cassie stark naked, while he is fully clothed in a suit?

    • ck

      May 5, 2015 at 8:46 am

      The fact that he singing didnt work out doesnt mean she doesnt have a career. She could be working on other things that doesn’t keep her in the public eye

    • diamondshearts

      May 5, 2015 at 9:17 am

      Almondeyes is right, cassie used to have a career and there’s nothing more sexy than a girl with a goal and not letting her worth be reduced to just being a man’s girlfriend/wife and only be remembered when he’s talked about.
      when a girl is stark naked and he’s fully clothed its a form of submissiveness in the fetish community, she’s telling the world he’s her dominate. kinda sad!

  9. le coco

    May 5, 2015 at 6:47 am

    abeg this is very dirty.. i got the feeling like they were actually doin the nasty.. nd gt sm1 to jst video it.. this one na porn

    • Funms

      May 5, 2015 at 1:03 pm

      @le coco, having sex is not nasty o. He he he

  10. t

    May 5, 2015 at 6:48 am

    Is it this picture that is NSFW? Cos the video is not showing

  11. ada

    May 5, 2015 at 7:27 am

    Diddy has more than 5 kids. BY check your facts.

  12. toolz

    May 5, 2015 at 8:12 am

    Sigh sex tho

  13. T

    May 5, 2015 at 8:57 am

    na wa o. everything just has to be about sex. senseless video


    May 5, 2015 at 9:16 am

    Diddy ti ya weyrey mehn……………………. lol, its a bit trashy but not entirely distasteful….. 3AM looks like it would be one very hot perfume…..

  15. Ebony

    May 5, 2015 at 9:41 am

    I saw nip o

  16. Iamwhatiam

    May 5, 2015 at 10:54 am

    Smh…..How did we get to this point??

  17. thota'lacassie

    May 5, 2015 at 11:19 am

    and this is the reason why God gave you small boobs. Prior to the implants this girl would never have done this… I’m glad Diddy has got precious twin daughters. I’ll just be over here patiently waiting on them to grow up and see how they turn out

  18. JustAgirl

    May 5, 2015 at 11:25 am

    When Africans were living cloth-less it was this same oyinbo people that introduced cloths for them to cover up. Now that they are undoing what they have created, I wonder what we should be doing. Oya back to the stone age everyone!

    Cassie used to be more prettier and girlie looking

  19. ladybird93

    May 5, 2015 at 11:58 am

    isn’t it funny/sad that right after dating Diddy Cassie’s singing career died down.. smh.. honestly a perfume ad doesn’t need to go this far I cannot even make the connection between the ad and the perfume & love can be expressed in many other ways, this isn’t original.

  20. Bella

    May 5, 2015 at 12:04 pm

    @DiamondHeart, biko, lol, tell us more jo. “when a girl is stark naked and he’s fully clothed its a form of submissiveness in the fetish community, she’s telling the world he’s her dominate.”

  21. missmaame

    May 5, 2015 at 5:14 pm

    i dont see the link between the ad and perfume.

  22. http://xplorenollywood.blogspot.ccom

    May 5, 2015 at 5:51 pm

    Guess this is why Macy’s say they won’t run the ad.

  23. Video geek

    May 6, 2015 at 12:26 am

    Please, much better than the boring Nigerian ads on tv. I’m buying this ASAP

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