He’s not here for new school social media rifts that make the headlines, he’s all about the music – “I’m bringing hip-hop back y’all”, and makes it clear in the lyrics –
Nobody cares about disposable hits
I rose from the pits to go at you twits
I do not beef with memes Photoshop pics for trips
The black-and-white video shot on the streets and in the studio keeps the focus on the raps, no gimmicks.