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#BNFroFriday: “African hair can grow long, healthy and beautiful too” 100% Naija Natural Hair Blogger Chinwe Juliet of IgboCurls shares her Hair Journey with BN Beauty



For today’s #BNFroFriday interview, we have popular natural hair blogger and entrepreneur, Chinwe Juliet of IgboCurls.

Chinwe told BN Beauty; “Igbo represents the fact that 100% Nigerian and curls represents my natural hair”… We love that!

The blogger also has an application available on Android devices. It features daily tips, updates, tutorials, regimens and more on everything natural hair.


BellaNaija: Tell us about your hair
Chinwe Juliet: My hair is all types of kinky. Its curly, 4b in the center of my head but very kinky-curly (4c) around the rest of my scalp. For some reason, the Igbo in my Igbocurls does not seem to be serving its purpose because people do ask me if I am Nigerian so I want to assure the public that my parents are complete Nigerians from Anambra State!

BN: Why did you decide to go natural?
CJ: I decided to return natural 5 years ago. The Summer of 2011 to be precise and it wasn’t a conscious decision because I actually had no clue there was something called natural hair. I was just sick and tired of going back to salons to apply chemical relaxers that I feel was really my ’30 minutes of punishment’. Thereafter, I would be faced with constant breakage until my hair was ‘due’ again.

BN: How did you make the change?
CJ: I transitioned for 7 months after my hair lost its colour from relaxers and broke off very badly. It was a completely new experience. I also remember the day I noticed the hair coming from my scalp was curly I was ecstatic! (Yes, I was that ignorant). As I said earlier, I never knew there was something called natural hair and I did not know it was curly.

During my transitioning phase, I bought books on natural hair, researched and found a handful of helpful vloggers on YouTube. There wasn’t as much information then on YouTube as there is now but I made the best of it. Most products were trial and with lots of error but I finally figured out what my hair liked.

My family got to see me after a year plus with my natural hair and although they had their curious questions, I showed them the beauty of it and now, even my mum is natural!


BN: Are you tempted to go back to relaxers?
CJ: Never!!

BN: Ever hidden your natural hair, why?
CJ: I actually wear my natural hair for at least 9 months in a year and whenever I decide to wear a protective style, I miss my hair so much that I have to take out the protective style early.

BN: How does climate where you live affect your hair? (negative and/or positive effect)
CJ: The Harmattan weather right now is making my scalp itch so badly! Plus, my mum keeps telling me my hair constantly looks dry so that’s not good. The rainy season is a lot kinder to my hair but I have no complaints, I just have to adjust my hair regimen.

BN: Do you have any other hair issues? (aside from the ones caused by climate)
CJ: Not particularly. A year ago I had what I call a dangerous case of split ends because I left a protective style (with just my hair) for a month and I had to cut off 2-3 inches off.


BN: What’s your stance on natural vs chemical products?
CJ: Natural all the way! 10% of the products we use gets absorbed into our bloodstream and natural hair fares a lot better with organic products so its best to always go for organic or at least 90% natural products for the sake of your health and your hair.

BN: What’s your daily, weekly and/or monthly hair routine?
CJ: The busier I get the more I have to care for my hair at odd hours of the night. These days, I barely wash my hair twice a month and I follow a 7-step regimen. I never miss Pre-poo. Most times I use Extra Virgin Olive oil but I also use hot-oil treatments from Phyto, A’akuba Naturals and other companies.

Next, I finger detangle and split my hair in 6-10 twisted sections before I shampoo. I shampoo and deep condition while my hair is still in twists and rinse with diluted Apple Cider Vinegar. To style, I finally take down each twist and apply Leave in Conditioner, Moisturising Cream and seal everything in with Oil.

I have lots of staples, but I’ll give a few you can find in Nigeria.

  • Taliah Waajid Protective Mist Bodifier
  • Aunt Jackies Knot on My Watch
  • Lotta Body Moisturise Me Curl & Style Milk
  • Midas Naturals Detangling Co wash (This is a Nigerian Brand)
  • Tresemme Smooth & Silky Conditioner etc

I’m using more Nigerian Brands now and some are eventually going to become my staples.


BN: What advice would you give to people thinking of going natural?
CJ: Do it! Your hair is yours. Embrace it and learn to see the beauty of it. You may end up like me in a shorter time with 24 inches long natural hair if length is your concern but just make the decision. You never know until you try.

BN: What do you like best about your hair and being natural?
CJ: What I love about my hair is that it is unique, voluminous and beautiful in its own way. I don’t get headaches or scalp burns and it just grows and glows the more I care for it.

BN: What are your favourite styles to rock and why?
CJ: Despite what my Instagram page suggests, I only wear my natural hair out to take pictures. Most times it is either in a fancy high bun or 2 jumbo flat twists to work. For events, it is in a unique style I create that reflects my mood.

BN: If you were stuck on an island, what 3 hair products would you take with you?
CJ: No.1 will always be Taliah Waajid Protective Mist Bodifier for now.
No.2 Hmm…maybe Lotta Body Curl & Style Milk. It’s heavy enough for my hairs needs.
No.3 I’m thinking Living Proof Restore Mask Treatment. I’ll definitely need a hair mask if I were stuck in an Island.


BN: What’s your remedy for a bad hair day?
CJ: Headwrap! I’m allowed to wear hats and scarves to work so I just wrap my hair up and walk with confidence.

BN: Do you have any hair crushes?
CJ: Yes, your haircrush has a haircrush! She’s Dr. Andrea Alexander, @paging.dr.dre on Instagram. She is a Doctor and yes she still has time to take care of her gorgeous mane.

BN: Are you particular about sleek edges? If so what do you use to get the look?
CJ: Nope, set your edges free! But brush them nonetheless. If I do want a sleek edges look, I go for ManeChoice Stimulating Edge Control.

BN: Are you afraid of trimming?
CJ: No, I cut off split ends and single strand knots whenever I see them because hanging on to them creates more tangles and damages my hair overall. I also do a general trim twice a year.


BN: Length or Health?
CJ: Health! I never want to have unhealthy hair that I refuse to cut because I’m obsessing over length.

BN: How do you feel about random strangers touching your hair?
CJ: This has happened quite a number of times and it can be annoying. Ask for permission first please.

BN: What kind of comments do you get about your hair from the Nigerian public?
CJ: “Is this your hair? Natural hair? Virgin hair?’’
“Is this a church thing? Are you part of an organisation? -_-
“Your hair is up to your waist? You are lying!”

Sigh, but after disbelief the comments that follow are usually inquisitive and complimenting.


See Her Most Recent Videos

Hair Story

My natural hair is 24 inches long now and it proves that naturally kinky, 4c, African hair can grow long, healthy and beautiful too. See my next video to learn my Top 10 Tips for Growing Natural Hair Fast that has worked for me.

10 Tips To Grow Long Hair Fast (4c Natural Hair)

Growing Hair Long especially Natural Hair is very possible! Even though growth rate varies from one individual to another, the 10 Tips to Grow your hair long and fast will help you on your healthy natural hair journey.

All the tips I outlined in this video has worked for me hence, my 24 inches long natural hair now and I hope they can be useful to you too!


Thanks for sharing your journey with us, Chinwe!

If you’d like to be featured on the next #BNFroFriday, send an email to [email protected], let’s celebrate your hair!

Eki is the Editor for BellaNaija Style and Lifestyle Editor for She has a Vogue Fashion Certificate from Conde Nast College of Fashion & Design and also attended Central Saint Martins, London College of Fashion and the University of Kent. Eki headed the Design Operations at a top Nigerian womenswear fashion brand before finding love at BellaNaija Style. Eki loves all things creative. Follow her on Instagram @ekiogunbor BellaNaija Style: [email protected] | @bellanaijastyle BellaNaija Beauty: @bellanaijabeauty BellaNaija Living: [email protected] | @bellanaijaliving


  1. Professor X

    November 18, 2016 at 4:12 pm

    Love it. I will definitely be checking out the Igbocurls site. I never thought of shampooing and deep conditioning by hair with twists. I usually shampoo, deep condition and then twist. I will have to try the former. Igbo mma mma

  2. EbonyFre

    November 18, 2016 at 4:19 pm

    I don’t have the time/energy to maintain natural hair. That’s the only reason I haven’t gone natural.
    If someone will do all the research, taking care of and styling for me, why not

    • tunmi

      November 19, 2016 at 1:12 am

      I totally feel you. That’s why I cut my hair. The wàhálà of hair period is too much. Funny enough, I braid hair oh

  3. What an ass

    November 18, 2016 at 4:21 pm

    Yassss my gurl is finally here! Your hair is flawless??

  4. Nahum

    November 18, 2016 at 4:32 pm

    Gorgeous!!!! Now we can hear word about only mixed race chicks go natural. This is a real Igbo Chick with LONG, gorgeous hair!! And thanks babe for the tip of washing and conditioning my hair in twists. Nice one!!!

  5. Sonia Paloma

    November 18, 2016 at 4:36 pm

    Is it not the same head that these people have that I have *tears*
    Mine is just growing fuller and fuller and not longer. I am tired abeg.

    • What an ass

      November 18, 2016 at 5:40 pm

      For afro hair growing fuller often means it is growing longer. You may not notice it except you stretch it or just pull down with your hands.

  6. Jade

    November 18, 2016 at 4:36 pm

    Beautiful hair. I gave up and went back to relaxer because of my scalp psoriasis. The flakes don’t just fall out of natural hair like with relaxed hair. Too embarrassing.

  7. The Real Oma

    November 18, 2016 at 4:44 pm

    Oh yes, i follow this chick and her hair is all shades of gorgeous. Well done Chinwe!

  8. tunmi

    November 18, 2016 at 5:08 pm

    Following!!!!! Even if I didn’t have an Instagram, I would create onr just for you.. She is mad gorgeous and the hair complements her face

  9. Baldie

    November 18, 2016 at 5:29 pm

    So I cut my hair two days ago, I shaved it all off. I don’t have patience to transition. I was tired of the hair. It was relaxed and unhealthy. But I dunno what to do now. Lol. Anyways, I’m awaiting NYSC so I have time to think. I just wish my hair could be this long.?

    • Susan

      November 18, 2016 at 8:52 pm

      It will. Don’t worry. When it grows a bit and you’re unsure of what to do, you can do cornrows with your hair, or diddy and use a wig. Drink lots of water and incorporate onions and proteins to your diet. Avoid using too much heat on your hair. When I was 5 months natural. I got 3 wigs and I’ll do tiny cornrows (not tight with a little brush in front), then I’ll use my wigs. Less manipulation and my hair grew. I had a mixture of water, glycerin, castor, tea tree and coconut oil in a spray bottle, I’ll spray it on my hair everyday or every other day; I kept the spray bottle in the door side of the fridge. When it’s wash day, I wash my hair, deep condition (30 minutes) rinse then put a leave in. My shampoo is from Estella’s Pride and my conditioner is from Namaste – I did all these until my hair war long enough for other styles. My hair is 4 yeats natural now – full, black and long. Sorry for the epistle. My point: it’ll grow if you take care of it and you don’t have to spend too much.

  10. E

    November 18, 2016 at 5:58 pm


    She just stays slaying all day everyday!!! I love this lady too much!

    Amazing personality. Super sweet and down to earth.

    I can never get enough of your extra extra gorgeous hair! ??

  11. Deji

    November 18, 2016 at 6:07 pm

    Long hair doesn’t necessarily equal pretty.

    • Corolla

      November 18, 2016 at 7:03 pm

      In your mind you’ve made sense. Iranu!

  12. Tolu

    November 18, 2016 at 6:17 pm

    It would be helpful if you could add links to her social media pages. Apologies, if you’ve already done so but I can seem to see it.

  13. Marlvina

    November 18, 2016 at 7:28 pm

    Too gorgeous my God! Good job! Thanks for the tips also. I really can’t wait to apply these regimen to achieve a longer hair. I’m really loving my natural hair tho. Proud of my efforts so far!

  14. Mahka

    November 18, 2016 at 9:26 pm

    Am jealous of your hair o…volume, length, thickness everything checked.
    BTW, my products list keeps growing; those jungle must have you listed up there, I haven’t heard of any..My hair is feeding more than me these days. Igbo kwe nu!!!!

    • Jenny

      November 19, 2016 at 4:36 pm

      You really don’t need to be a product junkie or spend that much. Just make sure you have a good shampoo and conditioner that is sulphate free. Have essential oils like peppermint or tea tree. Carrier oils like castor, coconut or jojoba. A good humectant like glycerin, and of course Shea butter (if you find it too greasy you can use Mango butter); and you’re good to go.

  15. JD

    November 19, 2016 at 7:00 am

    not all,pls some are just stubborn & refuse to grow no matter what you do,in my family I’m the only one with a stubborn bad hair,all of my 4 sisters have beautiful long natural hair,it doesn’t matter what I do to mine it still refuses to grow

    • Jenny

      November 19, 2016 at 4:27 pm

      Read my what Susan said above. I was about typing a similar epistle, until I read her comment. Less manipulation and it’ll grow. Just follow those steps till it’s long enough for other hairstyles. Also, avoid Ghana braids or tight hair styles. Don’t have weaves or braids on for more than 5 weeks. Keep your hair moisturized and drink lots of water.

  16. Idomagirl

    November 19, 2016 at 9:43 am

    Gorgeous girl!

  17. Mum

    November 19, 2016 at 1:19 pm

    I want her brows ????❤️

  18. girlee

    November 20, 2016 at 12:01 am

    I tried natural, I wanted to transit but my hair was too strong, I could hardly comb it. I had to hit the salon again to relax it. Very painful.

    • Meg

      November 29, 2016 at 7:35 am

      Girl, you were punishing yourself and your hair. Our kinky hair should be treated with lots of tlc, so not vigorous combing especially when dry. Natural hair is not a trend, it’s the curls God gave you. Get informed, get the right products, treat it with love and you will see results. Remember that it does not have the same behaviour or traits as relaxed hair.
      Relaxer is never the answer, abeg.

  19. Helen

    December 2, 2016 at 8:48 pm

    I love your hair…..totally gorgeous

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