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Holiday Predictions: Big buys, Bathrooms and Binge-watching by PayPal



pp_v_rgbAs a global leader in digital payments, PayPal sees the online shopping landscape unlike anyone else in the world. We get to take part in how technology is radically transforming the shopping experience, which is most visible during the festive season.

Much like PayPal, holiday shopping has grown beyond simply one button at one moment, now encompassing the freedom of mobile devices and the security and simplicity to make a purchase, with confidence, at a moment’s notice.

Shoppers will take advantage of this freedom in many ways: to help relieve the stress of the season, to take advantage of a great deal, or sometimes, conducting their sending, spending and giving in an entirely new place! We combined data from our network with a new survey to better understand these trends and here’s what we discovered.

Shoppers will turn to mobile to stress less, buy big and make the most of Cyber Monday.


Many consumers find holiday shopping to be stressful; so much so they’d rather do a multitude of unenviable activities than fight the holiday shopping crowds.; 1-in- 5 Young Boomers and Gen-Xers would rather go to the dentist; and, about 1-in-5 Millennials (19%) would rather text with their boss over the weekend.

Fortunately, more and more shoppers are taking advantage of their mobile devices to simplify their shopping. Thanks to innovations like PayPal One Touch™, where shoppers can remain logged in to check out faster across millions of merchants, PayPal saw a 56% year-over-year increase in mobile payment transactions this past quarter and we expect to see more shoppers turn to their mobile devices during holidays.

Smartphone shopping isn’t just for stocking stuffers, however – PayPal predicts the largest holiday transaction on mobile will cost more than $64,000. Not too long ago, the thought of buying via mobile is the equivalent of a beautiful car on a mobile device seemed like the distant future!

 28 November is known across the globe as Cyber Monday, and is one of the biggest online shopping days of the year. We anticipate this Cyber Monday will mark the summit of the shopping season once again, and PayPal expects more than $25,000 in Total Payment Volume (TPV) per second at peak of Cyber Monday – with 40% of Millennials planning to shop on a mobile device that day.

Anytime, anywhere shopping will reach new heights … and locations.


Even more than how they pay, shoppers are also particular about how and when they shop this season.

Case in point: 22% of respondents to a PayPal survey reported they will shop on the toilet—an increase of 7 percentage points over 2014! Furthermore, more than a third (34%) will shop in bed for their partner or spouse while they are sleeping next to them.

Also interesting, is the rise of the second screen: 59% of Millennials plan do to their holiday shopping while binge-watching TV. All that TV binging could signal what’s on their wish list as PayPal predicts consumers will spend more than $141 million on digital music and entertainment subscriptions this holiday season with PayPal.

Fortunately, wherever consumers are or what else they’re doing at the time, PayPal connects them with a vast network of 15 million merchants – from local artisans to big retailers – all over the world so they can find one-of-a-kind gifts without even having to leave the couch (or, wherever they may be).

Shopping and socializing will collide this festive season, as consumers eat, drink and shop merry.


Combining shopping with dinner or drinks is no longer considered the faux pas it once was, especially if there is a bargain to be had. In general, one in five Millennials will shop at the dinner table with family and friends.

We’re excited about the festive season ahead and can’t wait to hear about all the fun ways our consumers will spend and give this year!

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  1. Richard Siaw

    November 28, 2016 at 9:44 am

    I dont get this though…PayPal?? PayPal does not accept us so what is the point talking about it when we cant have a full functioning PayPal account here?

    • Nuna

      November 28, 2016 at 10:58 am


  2. Nelo

    November 28, 2016 at 11:33 am

    What is the point of this sponsored post? Paypal refuses to allow those of us living in Nigeria receive payment via Paypal. Instead of them pissing me off, can they work on a more secure means, since not all Nigerians are con artists

  3. Big Tee

    November 28, 2016 at 11:47 am

    I thought Paypal ignored the Nigerian market before?…..unna eyes don clear abi? ….racist business strategist oshi…..

  4. abi

    November 28, 2016 at 12:25 pm

    Its interesting to read all these comments, I recently created a paypal account last week, with the hope of being able to carry out normal shopping activities as my friend who lives in the US has explained to me that it comes with just minimal charges. Fast forward to today , tried my first purchase / payment via paypal on The Children’s Place website, for where? the thing no gree go. So I ask why include Nigeria on your drop down list of countries, then im unable to transact business. Im not even getting paid here, im the one who is making the payment with my master card card linked to paypal. I mean this is all cock and bull sponsored post. Buhari has frustrated my online shopping experience enough by putting a limit on my master card dollar transaction, so paypal shift abeg.

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