Compiled by the MTV Base music and talent experts from across the continent, the list of 55 established and up-and-coming artistes is based on the channel’s assessment of the artists’ current and future potential, including sales performance, active release schedule, popularity/buzz, radio and video airplay, style, and other intangible factors.
MTV Base aims to support the “Ones to Watch” artists as much as possible throughout 2017, building their profiles via on air and on line exposure, play-listing their repertoire, supporting key video releases and involving them in MTV Base events and gigs.
The next such initiative sees Wurld’s latest video “Show You Off” featuring Shizzi and Walshy Fire, premiere exclusively on MTV Base in SA and ROA on Tuesday 14 February.
According to Monde Twala, Vice President, BET, Youth & Music, VIMN Africa, “’Ones to Watch’ is our annual curated list of artists who we anticipate great things for in the coming year. It’s awesome to see how far the artists on 2016’s list have come and how much the support we provide has helped these artists build their careers both locally and across the continent.”
See the full list below:
|Hiro||France / DRC|
|Videz And Shiv||Kenya|
|Apple Gule||Swaziland / SA|